20 Halloween Social Media Post Ideas & Examples

With brands going all out to create spine-chilling Halloween campaigns, the race to captivate users is on.

That's why we’ve compiled the best tricks and treats to help you ace your Halloween social media marketing — even with a modest budget.

Whether you’re cooking up new Halloween social media posts or fine-tuning your social media strategy, we've got just the inspiration you need to stand out.

Dive into our lineup of bewitching ideas and discover how zombies and skeletons are taking over businesses' social media this season.

Table of Contents

#1. Run a best-costume-contest
#2 Curate lists of Halloween musts
#3 Launch collaborations with influencers
#4 Create discount codes
#5 Show your team’s Halloween costumes & office prep
#6 Create a costume’s trend evolution over decades
#7 Run a trivia about Halloween
#8 Put together a Halloween checklist
#9 Present famous haunted locations around the world
#10 Show Halloween traditions around the world
#11 Hoalloween movies reinterpretations
#12 Turn your products into iconic spooky characters
#13 Host a Halloween giveaway
#14 Dive into Halloween challenges
#15 Share tips and tricks related to Halloween
#16 Use interactive polls & quizzes
#17 Share Halloween DIY Ideas
#18 Create Halloween-special playlists
#19 Leverage user-generated content
#20 Add Spot the Difference to your Halloween calendar

#1 Run a best-costume-contest

Running a best-costume contest is a fantastic Halloween content idea for brands because it naturally fuels excitement, creativity, and engagement among followers.

Halloween is all about fun and self-expression, so encouraging people to show off their costumes provides a perfect opportunity to connect with audiences in a playful, memorable way.

By inviting participants to tag the brand or use a custom hashtag, brands can generate a steady stream of user-generated content, amplifying their social media reach organically.

Plus, offering a prize or feature on the brand’s platform adds a competitive element, encouraging even more people to join in on the Halloween spirit.

#2 Curate lists of Halloween Musts

Creating a Halloween Musts list is a fantastic way for brands to engage audiences by tapping into the excitement of the season.

Offering curated recommendations, like a must-watch guide for Halloween movies or must-do’s before a Halloween party, not only provides followers with valuable content but also positions your brand as a trusted source.

By sharing curated recommendations, brands can align themselves with the festive spirit, staying relevant and engaging while encouraging followers to connect over shared seasonal interests.

#3 Launch collaborations with influencers

Collaborating with influencers for Halloween is an effective content idea because it taps into the diverse and highly visual aspects of the holiday, appealing to audiences across various industries.

For instance, when influencers share their Halloween preparation routines, they can showcase a range of products and ideas in a relatable, entertaining way.

This makes the content engaging and highly adaptable, whether it’s for beverages, home decor, makeup, or costumes.

Influencers often bring a creative and authentic touch to their posts, which resonates with their followers and enhances brand visibility.

This approach allows brands to connect with audiences through influencers’ unique styles, while also positioning their products as essential elements of the Halloween experience.

ColourPop Cosmetics offers a great example of leveraging influencer collaborations for Halloween, showcasing looks created with their products that tie perfectly into the spooky season.

They partnered with influencers who used ColourPop's popular palettes to create bold Halloween-inspired makeup looks.

These posts not only highlight ColourPop's product range but also resonate with fans who are eager for creative costume inspiration.

#4 Create discount codes

Creating discount codes is a great idea for Halloween, especially for industries like FMCG that are highly active in seasonal campaigns.

It helps attract cost-conscious consumers who are looking to make festive purchases, creating a sense of urgency and exclusivity.

Halloween discounts can boost customer engagement, encouraging them to try new products or stock up on favorites, while also increasing brand visibility and fostering loyalty during a high-engagement period.

#5 Show your team’s Halloween costumes & office prep

Highlighting your team's costumes and office preparations is a fantastic Halloween social post idea.

It not only shows off creativity and team spirit but also humanizes your brand, which can be incredibly engaging for your audience.

This type of content taps into the seasonal excitement and gives followers a behind-the-scenes look, building a sense of connection and fun.

As seen in Babyboo's TikTok, where the team dressed up in iconic costumes like Teletubby Po and Regina George, this approach can help your brand stand out during the season, making it an excellent addition to any Halloween content strategy.

#6 Create a costume’s trend evolution over decades

Showcasing the evolution of Halloween costumes over decades is one of the most captivating social media posts ideas because it taps into nostalgia, visually tells a story, and is highly shareable.

Much like videos that explore how fashion or technology has changed over time, this concept can allow brands to creatively recreate iconic looks, inspiring followers and sparking engagement around Halloween.

It’s a fun way to connect with viewers while celebrating the season's spirit.

#7 Run a trivia about Halloween

One of the top social media best practices for keeping users hooked is trivia—this kind of content is pure gold, tapping into the holiday spirit while maximizing audience participation and sharing potential.

It’s not just about fun; it’s about hooking your audience with playful, interactive content that keeps them coming back for more.

In the example shared, viewers are hit with questions like “What’s a group of witches called?” or “Where does Dracula call home?”—a clever way to stir curiosity and spark conversation.

#8 Put together a Halloween checklist

A checklist post is a clever way to incorporate brand messaging into Halloween content without being overly promotional or disruptive.

By offering a curated list of activities, such as a Halloween-themed checklist, brands can engage their audience in a way that feels organic and relevant to the season.

This format allows followers to focus on the fun and value of the content, rather than feeling like they're being marketed to directly.

For instance, BURGA’s Halloween Instagram post serves as a perfect example.

The checklist includes activities like using colored candles for spells, meditating with crystals, and trying tarot readings—all of which align with Halloween’s mystical appeal.

At the same time, it subtly integrates a call to action to shop BURGA's Halloween sale.

This approach allows the brand to promote their products in a way that feels natural within the context of the checklist, blending the brand seamlessly into the content.

#9 Present famous haunted locations around the world

Among the best Halloween ideas for social media is presenting famous haunted locations around the world.

This approach taps into the spooky season's thrill and curiosity, offering a perfect setting for storytelling and creative brand placement.

For example, Airbnb’s posts showcasing eerie and fascinating properties—such as a medieval castle with a dragon or a haunted Victorian mansion—highlight how brands can captivate their audience by leveraging the mystique of haunted locations.

Brands can take this concept even further by creating virtual experiences that showcase famous haunted spots.

Imagine an immersive social media series where users are virtually transported to locations like Dracula’s Castle or the Catacombs of Paris.

Companies could integrate their products within these spooky scenes, enhancing the experience while keeping their brand top of mind.

#10 Show Halloween traditions around the world

One of the biggest social media marketing challenges for a social media manager is creating content that resonates on a global scale.

Highlighting the unique ways Halloween is celebrated across different regions offers a fun, culturally enriching post idea that can engage a diverse audience.

By showcasing various traditions—like Mexico’s Día de los Muertos or Japan’s costume parades in Shibuya—your brand can tap into a sense of curiosity and inclusivity.

This approach not only sparks conversation and invites people to share their own local traditions, but it also builds a connection with followers by celebrating the diversity of Halloween festivities worldwide.

#11 (Halloween) movies reinterpretations

Reinterpreting scenes from famous movies is a compelling idea because it brings fresh perspectives to beloved classics.

By updating these movies with elements of current culture, you create content that feels relevant, relatable, and engaging for today’s audience.

Imagine reinterpreting the famous Joker dancing scene on the stairs, but this time with your team putting their own spin on it for social media.

Each teammate could take a turn recreating the iconic moves, bringing their own flair and personality to the scene.

It’s a fun way to dive into the Halloween spirit and create content that’s bound to grab attention and get people talking.

#12 Turn your products into iconic spooky characters

One of the top Halloween social media posts for businesses is transforming your product into an iconic character, whether real or fictional.

This approach adds a fun twist and allows your brand to connect with the Halloween spirit.

Lime did a fantastic job by turning their scooters into a Halloween character, recreating Jared Leto’s striking look from Paris Fashion Week.

Additionally, you can embrace this concept and bring your product to life as a legendary figure like Dracula, a wicked witch, or even a ghostly pirate to capture attention and celebrate the season.

TIP: To gain content inspiration for Halloween, you can always start by spying on your competitor's content, to uncover what Halloween marketing strategies are they leveraging this year.

Luckily, this can be easily done by using an analytics tool that enables content tagging and researching, such as Socialinsider.

By adding your competitor's profiles in Socialinsider, you can easily search their content by different queries, such as Halloween, quickly gaining access to their search-related posts, altogether with performance data. This will indicate to you which are the best-performing post ideas that you can replicate for your brand as well.

Spy on your competitor's Hallowen content ideas with Socialinsider!

#13 Host a Halloween giveaway

Don't underestimate the power of giveaways!

A simple treat can introduce your brand to eager trick-or-treaters, proving that even classic tactics can be as impactful as any grand gesture.

Such giveaways naturally increase social media engagement, introducing the brand to new eyes and reaffirming its place among loyal followers.

By showcasing a product or service as the prize, brands subtly promote their offerings while riding the festive Halloween wave.

Take Baked by Steph as a prime Halloween social media post example—this small bakery business cleverly leverages Halloween-themed giveaways to grab attention and boost engagement rates.

Essentially, it's a blend of timely celebration and strategic marketing, making the content both relevant and beneficial for brand growth.

#14 Dive into Halloween challenges

Embracing the spooky season isn’t just about trick-or-treating; it's also about igniting creativity and community spirit through branded challenges.

Encourage your followers to don their thinking caps, or witch hats, and participate in a special Halloween challenge under your brand's banner.

Participants can use a distinctive hashtag to showcase their innovative costumes, intricate pumpkin carvings, or mouth-watering Halloween-themed recipes.

Oatly brilliantly exemplifies this approach with their Trashoween challenge, where they invite fans to create upcycled Halloween costumes using their oat drink cartons and other product packaging.

By blending sustainability with creativity, Oatly not only celebrates Halloween but also promotes eco-friendly practices, encouraging their audience to share their own upcycled looks on social media.

Crafting Halloween-centric social media posts allows brands to seamlessly intertwine with the festive mood while providing valuable content to their audience.

These posts, tailored with season-specific tips and tricks, act as a conduit for brands to showcase their expertise in a contextually relevant manner.

By sharing five tips for a chic Halloween party, this creator provides valuable content that brands could easily replicate to connect with their followers.

This strategy allows brands to position themselves as experts in seasonal trends while remaining relevant and engaging during the festive season.

#16 Use interactive polls & quizzes

Do not shy away from using quizzes like Which Halloween Monster Matches Your Style? or polls such as Favorite Halloween Candy?

They pique curiosity and tap into shared nostalgia and preferences.

This form of engagement offers a personalized experience, blending individual responses with broader festive conversations.

By weaving the brand's messaging into these types of social media content, businesses can create memorable, engaging experiences that place them at the center of Halloween discussions.

Another cool idea for Halloween is creating a DIY video; it’s perfect for boosting brand awareness through Reels, TikTok, or Shorts and highlighting your brand’s creative side.

A unique DIY project can position your brand as a source of inspiration, showing that resourcefulness can be just as captivating as big-budget social media campaigns.

Moreover, by incorporating your products or services into these projects, you can spotlight their utility and versatility.

#18 Create Halloween-special playlists

Creating a Halloween playlist is one of the emerging social media trends, especially for brands in entertainment or lifestyle.

By sharing these on Spotify or YouTube, brands tap into the festive spirit and increase visibility on popular platforms.

More than just songs, a Halloween playlist becomes an immersive branding tool.

Whether it's a party backdrop or costume-making soundtrack, it embeds the brand into celebratory moments, creating lasting associations.

For instance, Netflix curated a YouTube playlist with soundtracks from their horror shows, subtly reminding fans of their spooky content.

This approach not only entertains but strengthens the bond with the audience, making it one of the top creative Halloween ideas.

#19 Leverage user-generated content

If you need help with Halloween post ideas, turn to your community for genuine and engaging inspiration.

User-generated content can be a goldmine for Halloween posts for various brands.

Clothes retailers can highlight customers rocking their outfits, while cosmetics brands can showcase unique makeup looks crafted with their products.

Candy brands might share joyful moments of kids savoring their treats.

Party suppliers can display epic Halloween setups using their items, and craft brands can spotlight DIY Halloween creations.

Streaming services could even highlight fans dressed as popular characters.

The essence of UGC during Halloween is authenticity, tying a brand's products seamlessly into the festive spirit and showcasing real, relatable moments.

Take for example this Reel from Gisou, where a creator transforms into a Halloween character with the help of its products.

By featuring this creator’s quick, last-minute transformation, Gisou effectively highlights their products as essential for achieving a standout Halloween style.

#20 Add Spot the Difference to your Halloween calendar

Spot the Difference posts have always been a delightful test of observation, and integrating this into your Halloween marketing strategy can be both fun and beneficial.

By posting a regular product or brand image alongside its spookily altered counterpart, brands invite their audience into an interactive visual journey.

This approach achieves several things: it encourages extended engagement as followers scrutinize the images, sparks discussions and comments as people share or debate their discoveries, and subtly emphasizes the product or brand features by making them the focus of the challenge.

Furthermore, in identifying differences, followers are taking a closer look at the brand's offerings, thus reinforcing product details and brand identity.

Final thoughts

If you're at a loss for inspiration, let these suggestions guide you, ensuring your brand not only participates in the festive celebrations but truly stands out.

Remember, timely and relevant content is key, and with these ideas, you're set to captivate your audience like never before.

20 Halloween social media post ideas to inspire your content planning