Trending Audio on Instagram: How to Elevate Your Brand’s Reels

Miruna Vocheci -

Do you always feel like haunting Instagram trending audios? Well, who’s not?

New trending Instagram songs emerge every week, and it has become a constant battle to find the perfect one that can increase your brand's visibility.

Since Reels is one of the top-performing content types on Instagram in 2024, staying up-to-date with the current trending audio on Instagram is an ace up your sleeve.

I know the process can be exhausting, and you don’t have much time; as a busy marketer, you are! But don’t worry, you are in the right place.

Here, you’ll find the latest viral sounds on Instagram, and you can start integrating them into your Instagram strategy to boost brand awareness.

Let's hop on!

Instagram trending audio: popular songs for your Reels in 2024

How do you find trending audio for Reels on Instagram?

Trending Instagram audio for Reels in 2024


No worries if you missed the viral Instagram songs from last week! You can always seek new ones because it never ends; that’s the beauty of it.

Below, you’ll find all the ways to search and choose the best songs for your Reels and stay ahead of the game.

  • Instagram’s search feature

The easiest way to find Instagram trending audio outside of recommended options is through its search feature.

  1. Tap on the Search Bar at the top of the page and type “trending songs” or “trending audio.” Depending on your needs, you can also try something more specific, like “aesthetic songs” or “skin-care routine.”
  2. Now, you can tap the Audios and Tags filters at the top of the page and scroll until you find the perfect one for your Reel.
  • Instagram’s Creator Account

This account is pure gold, updated with new trends and resources from Instagram creators to everyone who wants to master their Instagram strategy.

Usually, they post new trending sounds, plus editing tips. So you’ll get more than what you came for!

  • Instagram’s trending audio list

This feature is only available in the US and on the Instagram mobile app, but it’s worth noting. Hopefully, it will be available for everyone one day!

You need a professional Instagram account to view reel trends.

Then, tap the three-dot icon on your profile and select Reels Trends—Select reels from Audio or Hashtags.

If “See what’s trending on Reels” first appears on your profile page, you can tap on the button to enter the Reels Trends destination and start discovering the latest trending audio.

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Tip: Every Wednesday in the “A Glitch in the Metrics” Newsletter, you’ll get the most popular audio on Instagram.
  • Trending Reels on Instagram

I know that I said that your process will be simplified, yet sometimes, you just have to be chronically online.

I'm kidding, but the Trending Reels page is a perfect spot to find viral audio on Instagram. Scrolling is a big part of your job, so let’s start making it great again!

  1. Tap the Reels icon using the button on the right of your Instagram page.
  2. Scroll through the page till you find the best songs for your Reels.
  3. On the left button on the video you choose, tap the name of the trending song and the artist.
  4. You can see how many times this song has been used, and if it’s worth it, save it for your Reel.
  • Your competitor's Instagram page

Believe it or not, your competitors are a great source of inspiration when it comes to trending Reels audio. Spy on their page and check how they make use of the latest trending sounds on Reels and how they integrate them into their strategy.

Then, you can apply the strategy to your own Reels or devise something new to stay ahead. With Socialinsider, you can filter your competitors' content and see what audio for Reels they use.

Plus, you’ll get to know the performance of the post and see if it’s worth using it.

You can also sort by specific keywords if you already have a sound chosen or a hashtag.

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You probably figured out there is no secret to finding the most trending Instagram song.

Still, following everything from above and having a special eye for spotting trends, I craft a list of current trending Instagram audio, which will be updated monthly.

Sailor Song

This trending Instagram audio is perfect for Reels where you want to tell a story or add an emotional touch with a sequence of clips.

You can even use this recent sound as a background soundtrack to enhance the mood of your content, no matter the subject is.

Carrie Bradshaw monologue

Carrie Bradshaw’s monologue as a viral audio for Reels is perfect for aesthetic videos that include storytelling.

Her line, “People that matter are always in your heart,” is a great way to showcase your team or create a collage of photos from your life or brand story. It adds a personal and meaningful touch to your content.

XOXO Gossip Girl + Last Christmas mashup

This trending Instagram audio is a mashup of the last line from the Gossip Girl series, “XoXo, Gossip Girl,” and “Last Christmas” by Ariana Grande.

Many creators and brands use this popular audio to showcase their products, especially in the fashion or beauty industry. It’s a fun and catchy way to highlight your brand’s style and aesthetics.

Merry Christmas everyone mashup

Another viral mashup audio trending on Reels right now for the holiday season starts with a voice saying “Merry Christmas, everyone” and then smoothly transitions into a song.

I’ve seen a lot of Reels using this audio, whether it’s for cooking, decorating Christmas trees, or even dance routines. It’s a perfect opportunity to get creative and share your festive content in a fun and engaging way!

It’s December, which means it’s time to rewatch “The Holiday” again! That’s why this Instagram audio trends every year during this period...everyone just can’t resist!

Use this viral sound for daily vlogs, hauls showcasing your products (highlighting what gifts they can buy from your brand for Christmas), or decorating the office videos.

It's timeeeeee..

I’m sure you’ve heard this viral sound on Instagram Reels at least once since December started! It's just like those memes where Mariah Carey breaks the ice and starts singing.

The audio begins with “It’s time” and transitions smoothly into “All I Want for Christmas.”

You can use it to capture the excitement of the holiday season or give it a fresh perspective by saying, “It’s time to try our new products.”

We listen and we don't judge

Ever wanted to express something without worrying about judgment? Now’s your chance with this new Reels trend.

The idea is simple: gather a group of people, and each person shares something they’ve done or thought about. Everyone agrees to listen and not pass judgment.

You start each sentence with “We listen and we don’t judge” and end it the same way. You can also do it by yourself, but say things that are relatable to your audience so you'll all vibe to the same actions.

"It's you" Reels trend

This is one of the top trending sounds on Reels this month. With 34.9K Reels, it’s the perfect opportunity to surprise your clients and make them feel special.

Here’s how it works: record yourself, add the text "Hey, look! There’s our favorite client!" and then point your finger to the camera, just like in this example below.

Of course, feel free to get creative and add your own twist, but be sure to use this current audio for Instagram Reels to make the most impact and become viral.

I have to make an announcement viral sound on Reels

The perfect idea to present your products or services through this popular song on Instagram Reels right now.

If you have an actual announcement to make, even better! This trending sound is the ideal combination of attention-grabbing and engaging, making it the perfect fit for showcasing your news or offerings.

May I have your attention - original sound from "Wicked"

Originally from the "Wicked" movie, this viral sound is gaining popularity among Instagram Reels creators and brands.

It can be used in both humorous and serious contexts, offering a way to express your own emotions or connect with your audience’s feelings, all while boosting your chances of landing on the For You page.

Accidentally flipped the camera

One of the most popular sounds on Reels right now is associated with the "flip the camera" trend.

To participate, make a bold statement in the name of someone else, then flip the camera to reveal a surprising twist or reaction.

For brands, you can use this sound trend by making a fun, bold claim about your product or service and then flipping the camera to reveal you’re the one behind it. It’s a playful way to get involved and engage with your audience!

Mantra sound

This trending sound on Instagram Reels, with a huge 288K uses, is everywhere on the For You page!

It’s catchy, it’s a vibe, and it grabs attention fast. Try it as a fun background for product highlights, quick tutorials, or even just adding that extra pop to a mood-setting post.

APT Rose and Bruno Mars

The latest Instagram Reels hit, APT by Bruno Mars and ROSE, and it’s blowing up as the top sound on Reels right now. You’ve probably heard it already!

It's the most popular sound on Reels right now and a perfect perfect for adding energy to behind-the-scenes moments, spotlighting offers, showing off fun office dances, or adding flair to GRWM (Get Ready With Me) and OOTD (Outfit of the Day) posts.

And then i ll go and spoil it all..

This viral Instagram Reels trend is easily the funniest one this month! It kicks off with the line, “And then I go and spoil it all by saying something stupid like…” followed by everyone saying something totally random or hilarious.

Use it to keep things relatable for your audience or give a peek into your company culture with a playful twist!

Wait they don't love you like i love you

This October, the most trending sound on Instagram Reels is definitely this catchy dance! If you’re thinking about jumping in, you’ll be glad to know that both versions are super simple to pick up. Plus, the "Maps" sound has already been featured in 95.9K Reels!

In the first version, you'll bounce down while pointing your fingers and switching to the beat. The second version involves shaking your hips side to side, tapping your hips, and giving a “stop” hand gesture to the audience.

You can join forces with your coworkers for a fun twist or add a catchy line like, “No one will love you more than [your product]!”

Montego sound

This new Reels trending sound start rapidly to grow in Instagram charts. The upbeat rhythm sets a vibrant tone that’s sure to catch attention and keep your audience engaged.

You can use it in cool edits or create playful challenges.

Witches sound

Spooky or not, this trending sound is making a huge splash on the For You page this October! With more than 28K Reels, it’s perfect for capturing that Halloween spirit and adds a playful yet mysterious vibe to your Reels.

Use it for everything from fun costume reveals for Halloween to showcasing products and outfits.

Happy and healthy sound

This viral sound for Instagram Reels, with over 115K Reels, is super easy to use and brings such a chill vibe! It’s perfect for all kinds of content, whether you’re sharing wellness tips, capturing a peaceful moment, or just adding a calming backdrop to your daily routines.

It can really enhance your ideas and create a positive atmosphere, making it a go-to choice for any video you want to make.

Do you know you have 30 minutes??

If you're asking what audio is trending on Instagram right now, this one is on top reel sound. Here’s how the trend works: It starts with a panicked voice saying, “Do you know you have 30 minutes??" and then cuts to the person showing what they need to do, often with a shocked, scared, or even sassy expression.

You can use it creatively to highlight things like rushing to finish a project (like a Q3 report), completing a task, or even humorous, exaggerated situations like trying not to get angry or resisting an impulse.

Original audio myfebruary14th (people saw this and invented...)

This viral Reels audio trending today is known for two reasons. One side is a cute vibe, perfect for travel videos, bringing all the feels.

The other trend is filming a scenic view with the caption, "People saw this and invented the 9-6 work program."

You can use this trending ig audio both ways to match your vibe, and it's also super popular as background music.

Savannah slow down

Probably one of the most trending audios on Instagram right now is the “Savannah slow down” one.

You can use this sound to tap into those “my brain says yes, my heart says no” moments for your persona. Let’s be real: everyone has something they just can’t let go of, so keep this in mind for your audience when recreating a Reel with this popular audio.

Who got you smiling like that?

"Brooo, who got you smiling like that?" is a simple way to express love and adoration for something, and that's what this current trending Instagram audio is all about.

Tip: Just showcase your products or services with this viral audio and engaging captions to grab attention! See this example.

Accidentally splash water on my phone trend

I think this Instagram Reels trend is perfect for every brand—it's a bit funny and a little delulu, but it really gets you! This viral audio is the most used for this trend.

The story goes like this: you accidentally splash water on your phone while washing your hands, and suddenly, your phone starts ordering clothes or making an appointment for lash extensions. It happens, I swear!

But anyway, this is how you can highlight your brand in a cool way!

Die with a smile- Lady Gaga, Bruno Mars

Honestly, "Die with a Smile" is the best song for Reels — no debate! It gets stuck in your mind like an anthem, which means more views.

I’ve seen this trending sound throughout the Reels FYP in every form. Whether using it to showcase your products or just as background music while doing a tutorial, it works perfectly!

Altego Music original mix

Altego did it again with the best mix of the month for Instagram Reels!

This track is perfect for transitions or to build anticipation during the wait for the drop. Depending on what you want to showcase or relate to, make sure you’re on point with the beat.

Soft sound Badadabee

The viral "Badadabee" audio on Reels is trending in two main ways. One is showcasing products with a soft, aesthetic touch, and the other is a playful, conversational trend where two people exchange a simple dialogue like:

“Are you coming to the office tomorrow?”

"Yes" - followed by a heartfelt hug.

Both trends are popular, so choose the one that resonates most with your style!

Kiss of Life - Sade

The classic "Kiss of Life" by Sade is top trending on Instagram Reels (again), with over 400K Reels and growing!

Brands and creators are tapping into this timeless sound to spotlight their top products and services, creating content with a main character vibe that’s both elegant and captivating. It's the perfect audio to add a touch of sophistication to your storytelling.

Lalala Gilmore girls - leahsguides

Someone described this popular Instagram sound as “when life starts to sound more like la la la,” and I think that perfectly captures the vibe!

Its cozy audio makes it ideal for creating comforting Reels.

365 x FEMINONOMENON by Adamusic

This trending sound on Instagram has 72.7K Reels, and it’s gaining momentum. Brands and creators are using it to showcase products with bold flair.

MAMUSHI x DROP IT LIKE IT HOT

This viral Reels sound has been used in 44.9K reels and is perfect for brands to showcase eye-catching content.

Use it to highlight products, create smooth transitions, or sync with bold visuals for maximum impact.

Sunny

This trending insta audio is your go-to for fresh, energetic summer videos.

Perfectly capturing the essence of the season, this viral sound is your ticket to boosting your brand’s visibility and making waves on the For You page. How to use it? Simply overlay the audio on your clips for instant impact!

Apple - Charlie xcx

It’s Brat Girl Summer—the latest trend that’s capturing everyone's attention, sparked by Charli XCX's album of the same name. The viral audio "Apple," has taken Instagram by storm.

Currently, you can leverage this popular sound for Reels by showcasing a fun dance with your coworkers or simply overlaying it on your videos for an instant boost.

I like it

“I Like It” is one of the top sounds on Instagram Reels this week, and it’s a must-use! This versatile track brings a great vibe that fits nearly any content.

While it's currently trending in DIY videos and recipes, let your creativity shine by using this viral Instagram audio in any way that suits your content.

Mamushi

This trending audio has appeared on my For You page so many times that I’ve lost count! While most videos feature lip-syncing, I’ve also seen it used creatively in OOTD clips, make-up videos, and product launches.

It’s truly a catchy sound!

Breezy Summer (Loop)

The most viral Instagram audio on Instagram right now and 100% business approved is "Breezy Summer." Nearly every beauty brand is using it in their Reels!

It's perfect for product videos and adding a fresh, engaging touch to your content.

"Please, please, please" viral sound by Sabrina Carpenter

She's the IT girl right now, and this is Sabrina Carpenter's latest trending audio.

With 296K reels and counting, this viral sound on Instagram Reels can catapult your video onto everyone's For You page.

Plus, it’s also a popular transition that you can do using this sound. Don't miss out on this trend!

This audio is blowing up on Instagram Reels with 424 uses and counting

It's perfect for any content idea you can think of. Forget the fancy edits—just create meaningful content that speaks to your audience using this trending sound.

A summer place

It's giving major summer vibes, hot and sweet.

This popular audio is all over Instagram Reels, from travel adventures to cooking videos. But this captivating sound can expand your audience and grab attention, no matter your industry.

Get ready for the latest Afrobeat trend! Loving these vibes—full of energy and golden vibes.

Every brand should jump on this viral audio while it's hot and fresh on the trend charts. There's no need for complex edits or moves; showcase your products or services with this sound and watch the magic unfold.

"Devil is a lie" viral sound

This trending Instagram Reels audio is seriously empowering and perfect for bold vibes and connecting with others.

It's been a hit with sports and lifestyle/beauty brands, but honestly, anyone can get in on it. No rules—dive in and make it yours!

Say it louder: "don't need nobody, girls!" This hot sound on Instagram Reels has already been used in 21.4K videos and counting—it's super fresh!

People are having a blast with this audio, sharing memories, fun facts, or simply flaunting their outfits.

Brands can totally join in the fun and share their own unique spin on it, too!

"It's a about time" audio

Say it louder for the people in the back: "It's about time you fall in love with something that would love you back!"

This sound recently became viral on Instagram Reels, and it's the perfect time to use it and grow your audience. You can use this trending audio to show your products (like in the video below) or anything else that represents your company. You can also lipsync on this viral sound and write a relatable text for your audience.

"Expresso" sound by Sabrina Carpenter

With more than 1.1M Reels, this sound is a massive trend on Instagram right now.

I've seen users and brands use this viral audio to show their work (art, decor, DIYs), outfits, or products – so any form of creativity is allowed to make this trend. It's fresh, summery, and definitely deserves a place on your brand profile.

A powerful and empowering trending sound, "Million Dollar Baby" has 556K on reels and still counting.

I've seen brands using this sound doing different transitions on the beats of the sound or UGC videos from creators trying on some products.

"Jump" sound by Tyla

From the MET Gala directly with this banger, Tyla won the Instagram Reels trending spot with this audio.

More than 355K Reels were made on this sound, plus has a viral dance that everyone is trying to do.

"Euphoria" Diss track

You don't need to be updated with the latest pop culture moments between Kendrick Lamar and Drake to use this sound. Also, you don't support one or the other if you're using it. (to make things clear)

It's just trending on Reels right now, and to be honest, it's a vibe. There are two types of users who created Reels on this viral sound:

1. they say what they hate about something (can be a book, a movie, a place) in a funny way, not hatred.

2. post creative templates or edits.

"West Coast" Remix sound

This viral sound is so genuine and aesthetic, perfect for fashion brands, jewelry, or beauty.

The audio now trending has 60.6K Reels and counting.

"Fortnight" audio

Swifties are again on our list of audio trends for Reels. "Fortnight" is heavily used with 193K Reels.

You can use this sound in a vintage, creative way, or as a background sound while doing a voice over.

Hello sharks trend + "shark tank" audio

Hello sharks, can I ask $1 million to travel the world and send you snaps with my coffee every day? That's it — the dream.

For this trend on Reels, you have to pretend you are at the TV show "Shark Tank" and ask for the most hilarious things. Check this audio and take inspo for your following Reels.

"Gimme more" audio ( Britney transition trend)

Yeah, the queen is back! Now, with new moves. For this Britney transition trend, you have to do these moves (or any cool idea of moves)on the beats and have a massive diva vibe.

This viral sound was used in 356K Reels.

Take my whisky neat

Perfect for transitions, glow-ups, and even aesthetic videos, this audio by Hozier is trending on Instagram now.

One of the most effective ways to leverage your brand on this trending audio is to involve your audience in your journey, showcasing your beginning versus now. Users love transparency and golden stories!

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Check out our extended list of Instagram Stories ideas and discover how to level up your Instagram strategy!

This popular Reels song is on my #Fyp all the time! To be honest, it's in my headphones, too. Users are doing everything on this audio: GRWM, product presentations, travel videos, etc., so there are no rules.

And, listen, up! 752K reels were made on this audio, and Jungle ate it and gave us the best viral audio to gain views on Instagram.

"Blue Monday" audio

Blue Monday? It's more like Angry Monday.

In this viral audio trend, you have to find a different POV and start "fighting." Like a debate, but funnier and with dance moves on the beat of the songs.

Tip: Try to make it as relatable as possible with your target audience for more engagement.

"SLAY!" viral audio

On this sound, everyone and everything slays! It's a must to try making a Reel using this viral audio.

This trending audio was used in 303K reels and counting. Now is your chance to use it while it is still trending.

Final Thoughts

Even though it can be quite simple to follow current Instagram Reels audio trends, nailing down your marketing game plan and finding your unique voice are key.

Make use of all the top trending audio on Instagram as much as is suitable for your business; don't do things just because everyone else is doing it.

It's important to stay relevant in this rapid transition of trends and updates in social media, so hopefully, the examples provided will help you earn well-deserved glorious brand awareness.

And remember: These audios and trends are always coming and going so fast. Your creativity and strategy are here to stay! Protect them at all costs.