Socialinsider Product Updates - January

Hey there! 🌟 We've got some amazing news to kick off the new year! We're launching some super helpful features that will make your social media analytics experience even better.

We've created smart tools that understand your specific industry, making it easier than ever to get the insights you need. These updates will help you understand and improve your social media game with custom insights just for your market!

And here's the cherry on top - we've got an awesome free tool that we know you'll love. Can't wait for you to try it out and see how it fits into your daily routine! 🎉

1. Project Industry

This update lets you assign an industry classification to your entire project.

Project Industry is an innovative concept that fundamentally transforms how you organize and analyze your content strategies.

💡Benefits:

• Understand industry benchmarks and content pillars more effectively
• Enhance AI content recommendations with industry-specific insights
• Compare performance against accurate industry metrics
• Develop content strategies based on industry best practices
• View project data within your industry's context
• Organize projects by industry classification
• Maintain industry alignment across all project elements

✌️Functionality:

• Once you set the project industry, all profiles within that project will automatically share the same industry classification

• For every new project, our system uses a simple, logical approach to assign your project's industry:

👉 First Profile Rules: The industry of the very first profile in your project automatically becomes the project's industry.

👉 Intelligent Fallback: Can't find an industry in the first profile? No worries! The system will look at the next available profile with an industry and use that instead.

👉 Proactive Notifications: In the rare case that no profiles have an industry assigned, you'll receive a helpful notification. This prompt guides you to manually set the industry in the Home section, ensuring no project is left without clear context.

However, you can change the industry at any time. If the industry that was automatically set is incorrect, you can select an industry that best fits your needs. This means that all the project profiles will inherit the selected industry.

Once the project's industry is set, everything will be consistent:

• Every new profile you add will automatically inherit this industry
• Your entire project maintains a unified, consistent industry focus
• You can easily modify the industry, and all project elements will update accordingly
  

2. NEW: Free YouTube Engagement Rate Calculator

Want instant insights for any YouTube channel? Our new calculator delivers quick engagement rates right in your browser. Perfect for analyzing competitors or potential collaborators. 🎉

Just add the link in the box and click on 'Check' ✌️

We'll do some really quick magic and reveal the results ✨

Voilà! The most important metrics are at a one-click distance!

Try the YouTube calculator here.

3. Instagram Deprecation

Instagram has deprecated several metrics from its API, limiting data accessibility for users and third-party platforms. Users relying on these metrics for performance analysis must adjust their strategies.

Post level metrics:

Carousel posts and occasional standard video posts are impacted. Reels remain unaffected.

• video views

Profile level metrics:

• email contacts
• profile views
• profile email link clicks
• email link clicks

More details can be found here: https://developers.facebook.com/docs/instagram-platform/changelog