Socialinsider Product Updates - October

Diana Gogolan -

Remember when we used to worry about our phones not having enough storage for photos? 📱 Now we're out here juggling multiple social media accounts, drowning in analytics, and trying to make sense of all those engagement metrics!

But hey, we've got some updates that'll make your social media life a whole lot easier. Think of it as your social media management glow-up for 2024! ✨

1. AI Content Pillars x Content Pillars:

Artificial Intelligence is here to stay, and there's no secret that we're getting smarter, too.

The AI Content Pillars feature transforms your scattered content into organized themes automatically — it reads through your posts across all social platforms, identifies topics and patterns, and arranges them into strategic categories.

The new Content Pillars section in the profile had a real glow-up. Also, your former campaigns are part of Content Pillars as well.

Mubi Instagram Content Pillars

Get into more details for each Content Pillar with the help of pie charts and tables.

Granular data for Content Pillars

Filter the posts by AI Content Pillars or your own Content Pillars (the ones that are tagged manually).

Content Pillars filtering options

You can still tag the posts yourself, but this feature will ease the process by grouping the content into meaningful themes. This way, you'll spot what works, find content gaps, and build stronger content strategies with less effort.

Content Pillars on a post

2. Weekly Summary:

Transform your Monday mornings with our redesigned weekly performance digest. ☕️

This email will hopefully ‘find you well’ since it offers a glimpse into the performance of your favorite social media profiles. In other words, it just offers a summary of any notable activity from your Socialinsider account.

Don’t worry — if you find it annoying, you can easily enable or disable it right from the app.

Manage your Socialinsider Alerts and Weekly Summary

Key Benefits:

  • Performance Snapshot: Get instant visibility into your best-performing content across all platforms
  • Trend Detection: Automatically highlights significant changes in engagement, reach, and audience growth
  • Stay Informed: Receive notifications about your social media activity

3. Metrics:

For the past few months, we’ve been working on updating all social media metrics from the dashboard.

And now, we can say that we've completed a comprehensive update to align all dashboard metrics with real-time platform data.

What's been updated:

👉 Facebook metrics:

  • content & audience insights
  • reports insights
  • posts' filters

👉 Instagram metrics:

  • content & audience insights
  • updated reports
  • Reels metrics
  • Story performance metrics

👉 LinkedIn metrics:

  • content & audience insights
  • updated reports
  • new Engagement metrics

👉 TikTok metrics:

  • content insights
  • new Engagement metrics
  • filtering options updated - by type/ media

👉 YouTube metrics:

  • content insights
  • insights on YouTube videos & YouTube Shorts

👉 X metrics :

  • content insights
  • filtering options updated - by type/ media

👉 Benchmarks:

  • all Benchmarks sections have been updated - with metrics and chart explanations

👉 Brands:

  • all Brands sections have been updated - with metrics and chart explanations
  • filtering options updated in Brand Posts

Benefits of the Updated Metrics:

  • Formula Accuracy: All metrics have been verified to match the formulas perfectly
  • Enhanced Granularity: Better detailed breakdowns of performance metrics
  • Historical Consistency: Updated historical data for better trend analysis and comparisons
  • Improved Reports: All reports are aligned with the metrics in the dashboard

Important Updates 🚨

  • Meta Deprecation — This is a reminder that Meta has recently announced that it will deprecate several Facebook metrics in its API. As a third-party app that relies on Facebook APIs, our product will be impacted by these changes, as will other similar services in the market.
  • You can now see the mentions right in the dashboard 👇
Meta deprecation 

👉 What's changing — The following metrics will be removed from Socialinsider (only for connected accounts):

  • Page Online Fans
  • Organic Page Reach
  • Page Organic Impressions
  • Posts Organic Impressions
  • Unique Other Clicks
  • Unique Link Clicks
  • Unique Photo Clicks
  • Unique Post Clicks