TikTok Trends That Can Help Increase Your Brand’s Visibility

Miruna Vocheci -

In the highly captivating world of TikTok, things move fast. Being the birthplace of viral content nowadays, TikTok is the place to check when you want to discover ideas on how to get in front of your target audience.

As a marketer, you can easily get overwhelmed by the great amount of TikTok trends that are born all of a sudden, we know. So, to simplify your research process, we've curated a list of the hottest TikTok trends that you can integrate into your strategy to boost your brand awareness. Let's dive in!

Popular TikTok trends in 2024


Viral TikTok trends to try

How can you find TikTok trends?


Viral TikTok trends to try

Businesses leveraging TikTok marketing could spice up their strategy with the following trends to capitalize on the hype around a trend, increase brand visibility, and diversify the content you create for social media in terms of themes and concepts.  

Pepe the King Prawn meme

What we love about the most popular TikTok trends is that every month brings a new favorite meme, often accompanied by laughter.

The Pepe the King Prawn meme, combined with the “Like a Prayer” (Choir Version) sound, is a perfect example. Users share stories that capture that meme face. This viral trend on TikTok is commonly posted as a carousel or simple photo on TikTok.

You can share inside stories from your office or team or ask your followers to share stories that resonate with Pepe's face to build a community around laughter.

Emma Roberts meme

This hot trend on TikTok features a photo of Emma Roberts smiling awkwardly. It’s often paired with a layer of text that conveys a POV or a situation where you don’t know what to do, so you just smile and sit still.

Research your audience and use this current TikTok trend to describe their cringe situations in a relatable way.

Happy dance trend

For this recent TikTok trend, the key is moving the camera in a wild and dynamic way while doing dance moves.

Users use this viral trend to capture happy moments when groups meet or express their emotions. The sound associated with it has 900.8K videos.

To help your video get noticed, use a specific hashtag that aligns with your audience or fits the content.

We listen, and we don't judge

Did you ever want to say something and never be judged for it? Now’s your chance with this newest TikTok trend.

The trend works like this: with another person (or more), each person shares things they’ve done or thought about, and no one should judge.

You start every sentence together with “We listen and we don’t judge” and finish it the same way.

Sophia Richie dance trend

The trending video of Sofia Richie dancing has taken TikTok by storm, turning into an actual dance trend.

Now, everyone is using the “Messy” sound, which already has 321.3K videos. Some users are dancing along, while others use the sound as background audio or for lip-syncing.

What an odd thing to say

One of the top 3 viral TikTok trends this month features a phrase from Alice in Wonderland that’s been turned into a popular sound.

To join in, simply use the sound and add text to your video to tell your part of the story. For example: “What’s the oddest thing someone has ever said to you?”

Chill guy trend

One of the hottest TokTok trends in November is the "Chill Guy." This character has taken over the platform, with users dropping him into all kinds of situations, usually as an adaptable template and a sound, to highlight his effortlessly laid-back attitude.

The humor comes from imagining how being "just a chill guy" could smooth over tense or awkward moments.

For brands, the "Chill Guy" meme is a fantastic way to tap into internet culture because it's a fun, relatable way to connect with your audience and show you're in the loop! PS: make sure you credit the artist.

I like my sootcase

This month's most popular TikTok trend is totally unexpected and a little random, but it’s taking off!

It’s about someone in a suitcase, lip-syncing to a viral sound from when Barron Trump was younger. Yup, that’s it!  The remix version of the sound has racked up over 67K videos, and it’s blowing up for its sheer randomness.

Brands don’t need to go full-on suitcase mode at the office (unless you really want to!), but this sound is a fun opportunity to hop on a trend. Get creative, have a laugh, and think of ways to incorporate the viral sound into your content.

Flip the camera trend

The funniest TikTok trend this month is the "flip the camera." All you need to do is record a video where you make a bold claim on behalf of someone else, like, “People should give their dogs as many biscuits as possible. It’s great for them.”

Then, you flip the camera and act surprised.

For brands, you can join the trend by making a bold statement related to your product or service, then flipping the camera to reveal that it’s actually you behind the claim and join the trend.

Guessing name by voice trend

This viral TikTok challenge is perfect for brands and team building! Here’s how it works: one team member sits on a chair backward, and their task is to guess each team member by just their voice.

It’s a fun and engaging way to showcase your team's personality and bond while also giving a peek into your brand’s culture.

Defying Gravity

After the release of the "Wicked" movie, a new TikTok trend went viral on the For You page. It’s being used in all sorts of creative ways, like pretending to fly or defy gravity while lip-syncing or using the sound in POV and Get Ready With Me videos.

Brands can also use this popular trend on TikTok to promote their products.

Office Ghost trend for Halloween

The best TikTok trend in October for the spooky season is the office ghosts trend.

Get your coworkers together, grab some white sheets, and be ready for a photoshoot. It’s accessible, hilarious, and, honestly, it’s the best idea to show off your team’s Halloween spirit without breaking the bank.

That basically sums me up as a person

This viral TikTok trend is all about capturing the essence of who you (or your brand) are in one memorable line.

Make it unique, try to think of your values or mission, and create a standout statement.

Here’s how it works: post a photo carousel on this song, with the first slide showing a text overlay that reveals something super specific about your brand personality, followed by a second slide that says, “And that basically sums me up as a person.”

In the klerb, we're all fam

This trend very popular on TikTok, featuring a sound clip from the sitcom Broad City, has taken off with over 220.1K videos.

Meaning? “In this club, we’re all family.” Users are highlighting a sense of community, using it to express moments of connection and unity. If you’re posting with this sound, don't forget to lip-sync.

It’s a fantastic way to show your audience how close you feel to them!

Robot staring face

You know that moment when you just don’t know how to react? The Staring Robot trend on TikTok perfectly captures that feeling!

It’s ideal for showcasing relatable moments for your persona. Share a photo of this robot with the Alicia Keys-No One (76.5K videos) sound and add a text overlay describing a situation for the blank face robot expression.

Wait, they don't love you like I love you

The funniest and most popular TikTok trend in October has to be this catchy dance! If you’re considering joining in, you’ll be happy to know that both versions of the TikTok dance are super easy to learn. Also, Maps sound on TikTok has 2M videos.

In the first version, you'll bounce down while pointing your fingers, switching between each beat. The second version involves shaking your hips from side to side, tapping your hips, and giving a “stop” hand signal to the audience.

You can team up with your coworkers for a fun twist or personalize it with a catchy line like, “No one will love you more than X product.”

Suspect trend

This is a viral trend on TikTok and is all over the #fyp. You can make this trend by creating a funny video with a coworker.

How? Take turns pretending to run away from a crime scene while the other shouts, “Suspect is [insert a specific trait that matches your brand values or relates to your products/services].” It’s a playful way to roast each other while highlighting what makes your brand unique.

Plus, if you know your audience well, you can make this video even more relatable by focusing on those quirky traits that resonate with your persona. You can use the #suspecttrend hashtag for virality.

Interpretative dance

For this popular TikTok trend, all you have to do is perform a funny, tribal-inspired dance that playfully tries to convince someone of something.

This trend is perfect for any idea you have, allowing you to showcase your brand in a memorable way on TikTok. Don’t forget to use the trending sound (which has already inspired 38.1K videos) and the #interpretivedance hashtag (with 16.3K posts) to increase your visibility.

I love my other side TikTok trend

TikTok's latest and most popular trend is a carousel that uses this sound and includes a series of captions.

The first slide features the caption, “I love my [nationality] side.

The second slide presents the caption, “But you’re not [nationality]."

The third slide showcases a picture of someone or something that embodies that nationality, such as a work bestie, which can highlight your office culture or a product that represents your country.

Love this trend for celebrating cultural identity and strengthening the universal connection.

Henry Danger meme (Rain on Me sound)

Henry Danger is making a comeback on TikTok, where people are posting viral memes with clips from the series where he looks really sus.

As a brand, you can tap into this current TikTok trend by using similar meme formats and humor to connect with your audience.

You can definitely use this sound, which is often featured in these memes. I’ve noticed it mainly in single posts or carousels, but what matters is what you say rather than the format itself.

Plus, nostalgia from the early 2000s is always a hit with everyone!

Delulu TikTok sound ("you're crazy")

This recent TikTok trend featuring the sound “delulu” by NESYA has gone viral quickly, with over 103.6K videos and counting. It’s currently the number one trending sound in TikTok’s Creative Center in the U.S., and it’s totally approved for business use.

The lyrics include “Haha, you’re crazy,” so lip-sync to this while adding a fun caption!

99 problems

One of the most popular TikTok trends this week is the 99 Problems effect. The trend shows a caption that starts with "99 problems," which then fades away and turns into "0 problems" when the person is with someone they care about or doing something they love.

It’s all about how everything else fades away in those moments of joy. You can jump on this trend by highlighting how your product or service helps make your audience’s problems disappear.

You can use this sound and this effect in CapCut.

Just vote sound

You’ve probably heard this sound by now. TikTok users have even dubbed it a “culturally significant moment.”

It’s trending this week with the soundbite, “Just vote. I know I’m going to be out, so just vote.”

Creators use this iconic line to show moments of self-awareness, making funny videos where they imagine themselves getting “voted out” in different scenarios.

Lip sync to the sound and add overlay text that explains why you’d be voted out—whether it’s for missing a deadline, dropping a ball in a group chat, or even a lighthearted brand moment where you poke fun at industry challenges.

This is Expresso meme

What will TikTok be without funny memes? This hot trend started when a TikToker created a green screen version of a moment from Amelia Dimoldenberg's interview.

In the clip, Dimoldenberg is dancing to Sabrina Carpenter’s song Espresso while she sits in the background, having a side-eye moment.

Now, users are running with it, using the green screen to create hilarious stories.

As a brand, you can join this trend by using the green screen to humorously highlight moments your audience faces or talk about your company culture (ex, you and your work bestie at a meeting).

Symphony trend on TikTok

The symphony dolphin trend is one of the most viral TikTok trends right now. Users post stunning visuals of dolphins set to the song "Symphony" by Zara Larsson.

But what makes it unique is that instead of motivational or positive messages, the captions tend to poke fun at personal struggles, making the trend visually appealing and amusing.

You can hop on this trend by using the sound and dolphin meme, tailoring it to your audience’s pain points—but with a playful, funny twist that resonates with them.

Very demure, very mindful

This TikTok trend is a huge success, becoming massive viral everywhere, and even the most popular brands have used it. It all started with American content creator Jools Lebron (@joolieannie) and this video.

So, what does "demure" mean? It usually describes someone who is reserved, modest, or shy. But with this trend, everyone gets to put their own spin on what "demure" means for them. It’s a great chance for brands to join in and show how they can be "demure" in their company culture, or you can make it fit your buyer persona, just like we did!

This and Yap

“This and Yap” is a popular TikTok trend that’s both aesthetic and relatable, especially for brands that like to share casual office moments. The trend is all about making everyday office interactions, like chatting with coworkers, look fun and engaging.

For example, if you feature something like “coffee and yap” in your video, your brand can easily connect with the many people who work in teams. Showcasing employee moments can be a great way to make your brand more relatable and connect with your audience.

Wide Fingers

No, no, no! This viral trend on TikTok is actually very easy to do. You just need to use a filter, this sound, and find something that characterizes your target audience.

Just find a way to make it relevant to your brand or message, and you’re set to jump on this TikTok trend!

Dopamine Menu Trend

The "Dopamine Menu" trend on TikTok is about showcasing the little things that bring happiness and joy to people.

This trend is perfect for brands to get involved in because every brand has something that can bring happiness to its audience. Whether it’s a special product, a thoughtful service, or a unique experience, now’s the time to share what your brand offers and join in on the fun!

Give Me My Money

This TikTok trend is absolutely hilarious! Here’s how it works: Get a group together, and each person takes turns saying, “just give me my money,” followed by everyone clapping. The twist? When it’s the last person’s turn, nobody claps.

It might not sound like much, but trust me—it’s funnier than it seems. Check out the trend and give it a try!

Bye Bye Bye’ dance trend

And seriously, what is a month of TikTok trends without a dance challenge? This TikTok dance trend started with the new Deadpool movie and is now going viral.

If dancing isn’t your thing, don’t worry—you can still join in by using the sound in your own creative way.

My favorite animal is me

This is one current TikTok trend that totally blew up out of nowhere! "My Favorite Animal is Me" is everywhere on TikTok this month!

Basically, TikTok creators are sharing the moments that push their buttons and turn them into wild animals, using the caption: "My favorite animal is me when [ a situation that makes you lose it]."

Most people are using the song "Work" by Iggy Azalea with this trend. But, if that's not your vibe or it's not brand-safe, you can use this song instead. The key thing is the caption and how much your audience can relate to it.

It doesn't matter if you post it as a video, a carousel, or just a single image. TikTok did it again—coming up with another unique and hot TikTok trend!

Jump in the pool fully dressed or..

Summer vibes and putting yourself out there—that's the perfect way to describe the most popular trend on TikTok this week.

Similar to the game ‘Would You Rather?’, this viral TikTok trend will make you choose between two choices. Here's the deal: you pose a scenario with two options: jumping into a pool or ocean fully clothed or doing something you really don’t want to do.

If you ask me on a deeper level

The “If you asked me on a deeper level” current trend on TikTok is a fantastic way for brands to connect with their audience on a more personal level.

This recent TikTok trend involves a carousel of four images with text overlays that allow you to share deeper insights and emotions about your brand’s values, products, or employers' experiences.

Start with an image introducing a topic related to your brand, with the text “If you asked me about…”. Follow it with an image saying, “I’d say is okay.” The third image should state, “But if you asked me on a deeper level”, and the final image is where you express your true feelings with a longer, heartfelt caption.

It’s a creative way to build a genuine connection with your audience on TikTok!

How many likes for…

One of the top trends on TikTok right now involves users asking their favorite brands for free products or services if their post gets a certain number of likes or comments. It's a fun challenge where brands set a goal, and users rely on their followers to help them reach it.

Some users ask their family or friends to set a number of likes or comments, and if the number is reached, they have to buy that product.

The community spirit is strong as users rally to boost likes and comments on these posts, making it a great way for brands to gain visibility and engagement. This viral trend on TikTok not only increases awareness but also creates a sense of excitement and camaraderie among followers. A win-win.

Brat summer

First: What does BRAT mean? In pop culture, "brat" has come to symbolize a bold and confident persona who embraces both their strengths and insecurities with authenticity.

This viral TikTok trend gained momentum with Charli XCX’s album, which is famously known for its vibrant green cover.

So, how can you join the "brat" recent TikTok trend? The possibilities are endless! You might dive into "brat summer essentials," show off your "brat dance," or join the fun in the comments by dropping a “You’re so brat💚” or “You’re so Julia 💚.”

Show off your style trend

The latest TikTok trend is all about flaunting your unique style and stylish aura. It’s simple yet fun: with a catchy dance move, you showcase your outfits, highlight how diverse they are, or even demonstrate your obsession with a single color.

This viral trend on TikTok is a fantastic way for the fashion industry to jump in and make a splash!

Fast transition

This newest TikTok trend is all about smooth, fast-forward transitions that sync perfectly with the beat.

It's super versatile and works great for GRWM videos or arts and crafts. This catchy transition will keep your viewers hooked, making your content pop and boosting your time retention.

Jump on this trend, besties!

Birds Of A Feather

Billie Eilish's new song is going viral on TikTok,  and I’m here for it!  The best part about this trend is its flexibility. There are countless ways to incorporate it into your content.

Rather than following a specific pattern, it's all about conveying a certain feeling.

One thing is for sure – you should jump on this trend ASAP to boost your visibility and engage with a wider audience.

I Remember When I Lost My Mind

This video is going trending on TikTok this week, and it’s one of the best TikTok trends I’ve ever seen! Man, what love can do to people!

But it’s not only about love; you can use this trend to expose something you did when “you lost your mind” that you find funny and relatable.

Or think about your audience. If you know them well, you can use this viral trend to capture their attention.

Tryin’ to distract

Another recent TikTok trend involves using this catchy sound while performing a dance to distract someone from noticing something.

For example "Trying to distract my boss so they don't realize I didn't finish my TikTok audit."

This funny new TikTok trend is perfect for brands to showcase their company culture and employee relationships, adding a lighthearted and relatable touch to their content.

“Is somebody gonna match my freak”

One of the latest tiktok trends, “Is somebody gonna match my freak” is making waves in the Tiktok world.

From brands to creators, everyone is hopping on this trend, using this viral sound to share something unique or unhinge about themselves.

This trend fosters deeper connections among users as it thrives on authenticity and individuality. You must try it!

Full-conscious baby (Four Seasons Orlando)

Too fast, this baby became a meme on the TikTok world. The fact is that is hilarious in the most adorable way possible.

Brands are starting to use this new TikTok trend with the original sound and the baby video, and it's all over the For You page.

Who's emailing you

Best TikTok trend to break the corporate/office vibes. Contains two parts: you in a very serious pic and you in real life or at a party being silly. The sound has 41.4K videos, and it's still trending.

Exposing the real you is a must-do for being viral with this trend.

Looking for a man in finance

If you tell me you didn't have this sound in your head in the past week, you're a liar. No offense, but it's impossible – it's the new summer hit.

Every brand or creator on the platform tries to create this viral TikTok trend. Some of them make their own versions, like this one. So you should definitely do it, too.

What you can not see

In our "be real" era, this TikTok trend is so funny, and the audience loves it! For example, if you have a video of you and your team failing at something, take a screenshot when it looks like you got it and post it on your brand's Instagram page.

But then, show the real footage video on TikTok, using this sound. Self-irony is the new awareness marketing strategy of 2024! That's it, I've said it!

Then vs. now

One of my favorite viral TikTok trends this month is this one. It shows a generational difference in the most relatable way. What's so cool about this trend is that you can bring two different age demographics together to react, which leads to more engagement.

It's so simple: find a difference between your elders at your age (parents, grandparents) and expose it. You can use footage with anything that makes sense for your brand.

Your honor...

It looks simple, but in fact, you need a bit of research, buddy. For this TikTok trend, you have to use a carousel post with 2 photos and this sound, which has 266.9K videos.

The secret to making this video go viral is to be relatable to your audience and use golden insights.

Diss track euphoria

If you're updated with pop culture news, you probably saw and listened to the Diss track by Kendrick Lamar. Well, now TikTok users make from this sound a new trend to say what they don't like – in a nice manner, of course.

I would picture this trend in an office job, showing the apple that everyone takes from home but never eats using the viral Tiktok sound.

You wouldn't last an hour...

Since Taylor Swift released The Tortured Poets Department, this line from "Who's Afraid of Little Old Me?" became a massive trend on TikTok.

A carousel post on this line: "You wouldn't last an hour in the asylum where they raised me" and drop the most unhinged place or experience from your life. Some users used their high school photo or a Tumblr screen page. Haha, what a time!

You can apply this viral TikTok trend to any type of brand. Be as creative and funny as possible and make your users feel seen.

When I...

This TikTok trend is that type of trend that has to be personalized. It's not something random; it's actually very specific. Plus, it has a bit of everything at once: fun, reflection, pure feelings.

So, handle it with care because it has to be matchy vibes with your audience.


Burning love transitions

The perfect transition: from bland to grand. You can use this TikTok trend to showcase your brand in so many ways, from projecting a new product to making it a reality.

Or how about making the audience an insider and taking it with your team nights out – "from office meeting to party with us"? Don't mind me, just give you some ideas, but be as unique as you want. In love and TikTok's virality, no rules are applied.

You and me, where?

Where are my buddies from the travel industry? Hear me out: you must use this viral sound for TikTok to impress your target audience. You and me – anywhere and show the best destinations from that place.

You can get many interactions, especially now that the median interactions on TikTok have taken a slight dip of 8% in the past three months. Plus, the song will be stuck in their heads the same way it is stuck in mine.

Fight dance trend

In this viral TikTok trend, which started at the beginning of April and went huge, you have to find a different POV and start "fighting" on the beats.  

Make it real and fun, don't be afraid of awakeness.

"All in my eyes, I can't see" transition trend

Oh, the urge to try this viral trend on TikTok. Obsessed.

Look here, learn the moves, and get some inspo for your transition. The song has been used in 190.6K videos and counting. It's time for you to be bold in making this trending TikTok video.

How can you find TikTok trends?

Trends may come and go, but it's essential to consistently seek out new ones to keep your content fresh and engaging.

Leveraging TikTok trends effectively can significantly boost your brand awareness and audience engagement over time.

Instead of being chronically online, which can be challenging, there are simpler methods to discover new TikTok trends.

  • TikTok Creative Center

The Trend Discovery feature within TikTok's Creative Center is a helpful tool for identifying trends and staying updated.

First, you have to select the location. By selecting your target country, you can view a curated list of the platform's newest and most popular trends. Then, you can start searching through popular hashtags, viral audio and videos, and top creators' content.

For more inspiration, you can engage with the AI-powered Creative Assistant by simply pressing the “Show me what’s trending on TikTok” button.

  • Browsing the “Explore” Page on TikTok

On the “Explore” page, you’ll find the most trending videos of the moment. You can select different categories, such as “Fashion,” “Beauty,” and “Food & Drink.” Click on each category to see the trends that are currently making waves in that industry.

As you look through the page, you'll notice certain styles or themes that keep showing up. These are trends you can use in your own videos.

While you are searching for new TikTok trends, don’t forget to have fun, be creative, and always try new things.

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To discover trends in TikTok content related to the optimal video length and successful tactics mixes, you can leverage a TikTok analytics tool, such as Socialinsider!

Final thoughts

Now that you’re caught up with the current trends on TikTok, all you have to do is put your inspiration and imagination to work.

Test the platform, implement some of the latest TikTok trends into your strategy for your new campaign, and monitor the changes you notice.

All these tips & tricks will help you adjust, adapt, and overcome any challenge that comes your way when it comes to your brand's TikTok campaign.