Top 10 Alternatives to Crowdtangle to Improve Your Editorial Strategy

If you've been relying on CrowdTangle as a trusted tool for stalking… pardon, tracking your competition on social media, you're probably disappointed to see it discontinued.

Journalists, researchers, and marketers have relied on this popular social media analytics tool to understand trends, analyze competitors, and measure the impact of their own efforts.

With CrowdTangle no longer available starting August 14, 2024, the pressure is on to find a suitable replacement. Whether chasing viral stories or optimizing your brand's online presence, the right tool can be a game-changer.

In this article, we'll help you discover the top ten CrowdTangle alternatives that won't just replicate its features but hopefully surpass them. We're offering a roadmap to help you quickly untangle challenges and unlock opportunities for doing things better.

Let's find the perfect fit for your needs, looking at alternatives through the lens of what CrowdTangle's users loved about the tool and used most.

Table of Contents
1. Socialinsider
2. NewsWhip
3. Sprinklr
4. Reputation
5. Zoho Social
6. Semrush
7. BuzzSumo
8. Brand24
9. Meltwater
10. Walls.io

Our selection process

To come up with this list of CrowdTangle alternatives, we did three things:

1. We first got to know CrowdTangle well – its top features, pros and cons, and what users are saying about it online.
2. Then, we chose alternative tools based on their unique use cases, key features, and popularity among different target audiences.
3. We then categorized them based on the main requests that people have when looking for alternatives to CrowdTangle:

• Social media competitor analysis
• Social media posts performance
• Search through posts by keywords
• Social media analytics
• Pricing

10 Best Overall CrowdTangle Competitors - Quick Summary

Here are 10 best alternatives that have similar features as CrowdTangle:

1. Socialinsider
2. NewsWhip
3. Sprinklr
4. Reputation
5. Zoho Social
6. Semrush
7. BuzzSumo
8. Brand24
9. Meltwater
10. Walls.io

Socialinsider - The best CrowdTangle alternative for tracking competitors

When it comes to finding a great alternative to CrowdTangle, Socialinsider stands out as a top contender. This powerful tool offers extensive features for social media competitor analysis, post performance tracking, and keyword searches.

Social media competitor analysis

Socialinsider excels in providing comprehensive competitor analysis. It allows you to track your competitors' social media performance across various platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube.

By monitoring competitor activity, you can gain valuable insights into their strategies and identify opportunities to outpace them.

The competitor analysis helped in creating visibility on how we are performing in the market. - Victor Mukubvu, Digital Marketing Analyst @ Mitsubishi Electric

Social media posts performance

One of the standout features of Socialinsider is that it enables you to analyze social media post performance.

Like CrowdTangle's Overperforming metric, Socialinsider benchmarks interactions by comparing current post performance against historical data.

This analysis helps you understand what content resonates most with your audience, helping you to refine your editorial strategy and content calendar.

Search through posts by keywords

Socialinsider allows you to search through social media posts using specific keywords.

This feature is crucial for identifying trending topics, monitoring brand mentions, and discovering relevant real-time content.

You can stay updated on the latest discussions and trends in your industry by leveraging keyword searches.

The campaign post tagging feature for retaining and continuing to report for these clients has allowed us to very efficiently analyze our content strategies. (...)

Being able to divide out a cross-platform report by content campaign has been a huge difference maker in the quality of conversation that we have with our clients and has led to an increased renewal rate with those clients. - Caitlin Duffy, Founder & Consultant at Roisin Consulting

Social media analytics

In addition to competitor analysis and post performance tracking, Socialinsider offers robust social media analytics.

It provides detailed reports on various metrics, including engagement, reach, and follower growth.

From a general view of performance to reports that drill down on specific metrics, Socialinsider offers intuitive insights essential for making data-driven decisions.

Real-time coverage

Stay ahead of breaking news. Socialinsider provides real-time coverage for all major social media platforms up to the hour, including Facebook, Instagram, X, LinkedIn, TikTok, and YouTube. This ensures you have up-to-date information on your social media performance and competitor activity.

Historical posts data

Socialinsider offers access to historical post data from the inception of a business's social media accounts. With access to this data, you can conduct thorough analyses and understand trends over time. You can also rely on it anytime you need to perform a social media audit.

Pricing

Socialinsider's pricing starts at $99 per month for managing up to 20 social media accounts. This competitive pricing makes it accessible for businesses of all sizes, providing excellent value for its extensive feature set.

You can try it for free for 14 days to check the features for yourself.

Drawback

One limitation of Socialinsider is that its AI listening capabilities are currently available only for Instagram. Additionally, it does not offer comprehensive social media monitoring.

Socialinsider vs. CrowdTangle final takeaway: an excellent alternative to CrowdTangle

While CrowdTangle has been a beloved tool for social media monitoring and competitor analysis, Socialinsider is one of the strongest alternatives. It offers similar features, with added benefits like detailed social media analytics and keyword search capabilities.

Its robust analytics, keyword search functionality, and competitive pricing make it a valuable tool for enhancing your social media strategy.

Despite some limitations, Socialinsider provides the insights needed to outpace your competitors and optimize your social media presence.

Alternative to CrowdTangle #2: NewsWhip

NewsWhip is a comprehensive solution for enterprises seeking a robust alternative to CrowdTangle, tailored for the news and media industry.

With its powerful features for social media competitor analysis, post performance tracking, keyword searches, and detailed analytics, NewsWhip is designed to meet the needs of large media organizations and is the preferred CrowdTangle alternative for many journalists.

Social media competitor analysis

NewsWhip provides enterprise teams with the tools needed to monitor and evaluate competitor activity across various social media platforms.

By leveraging NewsWhip's real-time data, teams can gain insights into competitor strategies, identify trends, and adjust their tactics.

Social media posts performance

NewsWhip Analytics allows users to benchmark the performance of their posts, helping them understand what content resonates with their audience and how it compares to competitors.

Search through posts by keywords

NewsWhip enables users to search through social media posts using specific keywords and stay informed about the latest discussions and trends in their industry.

Social media analytics

NewsWhip offers detailed insights into various social media metrics such as engagement, reach, and audience growth. These analytics help businesses measure social media campaign effectiveness and make data-driven decisions.

Pricing

NewsWhip's pricing is only available upon request, reflecting its focus on enterprise clients with custom needs. While this model is fit for large organizations, it may be expensive for some mid-range businesses, potentially limiting accessibility for smaller ones.

Drawback

One notable drawback of NewsWhip is its cost, which may be prohibitive for small and mid-range brands.

Additionally, some users have noted that the analytics are overly focused on Facebook, which may limit the tool's effectiveness for those who prioritize other social media platforms.

NewsWhip vs. CrowdTangle final takeaway: an alternative for enterprise teams

When comparing NewsWhip to CrowdTangle, it's clear that NewsWhip offers a more enterprise-focused solution with advanced analytics and competitor tracking. However, CrowdTangle's lower cost made it a better fit for smaller organizations.

NewsWhip is a strong alternative to CrowdTangle for bigger organizations with more resources and a focus on news & media. While its cost may be a barrier for some, its advanced capabilities and real-time data make it a good tool for businesses looking to optimize their social media presence.

Alternative to CrowdTangle #3: Sprinklr

Sprinklr is a comprehensive set of tools that includes a social media management platform. Its rich features makes it a contender on the list of alternatives to CrowdTangle, particularly for businesses focused on social media management.

However, one missing feature is a dealbreaker for many.

Social media competitor analysis

Sprinklr allows you to track competitor activities on the following social media platforms: Facebook, X, Instagram, and YouTube.

Notably, TikTok is missing, which determines some brands to look for alternative or complementary tools.

Social media posts performance

Sprinkl's social media publishing platform provides detailed metrics on engagement, reach, and other key performance indicators, helping businesses understand how their content performs over time.

Search through posts by keywords

One drawback of Sprinklr is the absence of a feature to search through posts by keywords. This may limit the ability to perform timely research into relevant content, trending topics, and brand mentions.

Social media analytics

Sprinklr provides comprehensive social media analytics, helping businesses measure the effectiveness of their social media campaigns across all major digital channels.

Pricing

Sprinklr's pricing is available upon request, indicating an enterprise model based on custom needs. A free trial and demo are also available upon request.

Drawback

Sprinklr's cost can be prohibitive for smaller or mid-range businesses. Additionally, user reviews highlight that the tool can be complex and not very user-friendly, which might be a challenge for teams without extensive technical expertise.

Sprinklr vs. CrowdTangle final takeway: an alternative for social media management

Sprinklr offers a broader suite of social media management tools, while CrowdTangle excelled at monitoring and analyzing social media content and was a better fit for smaller organizations as well.

Sprinklr is a powerful alternative to CrowdTangle, especially for businesses seeking a comprehensive social media management solution. However, its cost and complexity may keep some users looking.

Alternative to CrowdTangle #4: Reputation

Reputation is designed, well, for reputation management, making it a direct CrowdTangle replacement for this niche.

While its features seem to be tailored more towards the healthcare industry, Reputation still provides robust capabilities for all industries, as detailed below.

Social media competitor analysis

Reputation's Competitive Intelligence product allows users to monitor competitor activities across various social media platforms and digital channels.

Social media posts performance

Reputation offers insightful analysis of social media post performance. The Insights product provides comprehensive data on engagement, reach, and other key performance metrics.

Search through posts by keywords

Reputation does not let users search through posts by keywords, which can be a serious limitation in terms of optimizing your editorial strategy.

Social media analytics

Reputation offers detailed reports on various metrics such as engagement, reach, and audience growth.

Pricing

Reputation's pricing is available upon request, indicating a focus on customized solutions for enterprise clients.

Drawback

One notable drawback of Reputation is its focus on the healthcare industry, which may limit its applicability to businesses in other sectors.

Additionally, user reviews report lags in some features or parts of the platform.

Reputation vs. CrowdTangle final takeaway: an alternative for reputation management

Reputation offers specialized tools for reputation management, while CrowdTangle provided a broader focus on social media monitoring and content performance analysis.

Reputation is a strong alternative to CrowdTangle for businesses interested in reputation management. Its comprehensive competitor analysis, post performance tracking, and detailed analytics provide valuable insights for optimizing social media strategies.

Alternative to CrowdTangle #5: Zoho Social

Zoho Social offers a cost-effective solution for businesses looking to measure social media performance and keep a close eye on the brand they manage.

Let's look at why it may be a top CrowdTangle alternative and why you might need to explore further.

Social media competitor analysis

Zoho Social lacks competitor analysis capabilities, which is a significant limitation for those in search of a CrowdTangle alternative that fulfils the same needs.

Without competitor analysis — which was one of CrowdTangle's main use cases, businesses might find it challenging to identify gaps in their content strategy or find opportunities to outperform rival brands.

Social media posts performance

Zoho Social does a good job of monitoring social media post performance. It provides detailed metrics on engagement, reach, and other key indicators, allowing businesses to understand how their content is performing across various channels.

Search through posts by keywords

Zoho Social does not offer keyword search functionalities, which hinders users' ability to tap into trending topics.

Social media analytics

Zoho Social offers comprehensive social media analytics that includes real-time reporting and customizable dashboards, helping businesses make informed decisions.

Pricing

Zoho Social's pricing starts at 15 EUR per month for one brand (10 channels) and one user. Compared to alternatives, this makes it affordable for small- to mid-sized businesses.

Drawback

A significant drawback of Zoho Social is its inability to conduct competitor analysis.

Also, some users report limited features for platforms such as TikTok, Instagram, or Pinterest.

Zoho Social vs. CrowdTangle final takeaway: an alternative for measuring social media performance

Zoho Social is more focused on providing tools for managing and analyzing your own social media accounts. In contrast, CrowdTangle offered broader capabilities in terms of competitor analysis and keyword searches.

Zoho Social is a strong alternative for businesses focused on measuring their own social media performance. Its pricing and detailed analytics provide valuable insights for optimizing content strategies. However, the lack of competitor analysis may not make it the perfect replacement for CrowdTangle.

Alternative to CrowdTangle #6: Semrush

Semrush is a versatile tool known for its SEO capabilities, but it also offers substantial features for social media management, making it a noteworthy contender on our list.

If you're an SEO agency that provides social media services, Semrush may be a top CrowdTangle alternative for your team.

Social media competitor analysis

Semrush offers social media competitor analysis, allowing users to track and compare their competitors' performance across various social media platforms.

Social media posts performance

The platform also offers robust tools for analyzing social media post performance. Users can track engagement metrics, reach, and other key indicators to understand how their content performs over time.

Search through posts by keywords

Semrush does not offer the possibility of performing keyword searches on social media posts, which can make timely engagement and reputation management more difficult.

Social media analytics

Semrush provides detailed social media analytics through its Social Media Tracker, which includes real-time reporting and customizable dashboards.

Pricing

Semrush offers a 7-day free trial, followed by a subscription fee of $29.99 per month, which makes it more accessible for small- to mid-sized businesses than other CrowdTangle alternatives.

Drawback

A notable drawback of Semrush is that its social media analytics features are not as developed as its core SEO tools. The platform is more tailored for SEO agencies that also offer social media services, making its social media capabilities somewhat secondary.

Semrush vs. CrowdTangle final takeaway: an alternative for comprehensive social media analysis

Semrush's competitive pricing and comprehensive analytics make it a strong contender, though its social media features might not be as robust as those of CrowdTangle.

Semrush is a powerful alternative to CrowdTangle for businesses needing a comprehensive tool that covers both SEO and social media management. While its focus on SEO might limit the depth of its social media features, Semrush's affordability and versatility make it a viable option.

Alternative to CrowdTangle #7: BuzzSumo

If you're looking for a great alternative to CrowtTangle in the social media monitoring department, BuzzSumo is your media mentions source.

While it has some limitations, the platform's strengths lie in tracking and setting up monitoring alerts for specific keywords.

Social media competitor analysis

BuzzSumo offers social media competitor analysis, though it's limited to Facebook. This allows users to gain insights into competitor activities on Facebook but lacks a comprehensive view across other platforms.

Social media posts performance

BuzzSumo enables users to analyze the performance of social media posts, providing detailed metrics on engagement and reach.

Search through posts by keywords

While BuzzSumo does not offer a direct keyword search feature for posts, it allows users to set up monitoring alerts for specific keywords. This function notifies users when content containing selected keywords is published, which can be useful for tracking trends and mentions.

Social media analytics

BuzzSumo's social media analytics capabilities are again primarily focused on Facebook. This includes detailed insights into engagement metrics, but the limited analytics for other social media channels can be a serious drawback for most brands.

Pricing

BuzzSumo's pricing starts at $199 per month for one user and two alerts. This higher price point reflects its advanced monitoring and alerting capabilities, making it more suitable for businesses with specific monitoring needs.

Drawback

A drawback of BuzzSumo is that it is more suited for social media monitoring and research rather than comprehensive analysis.

Also, its competitor analysis and analytics are mainly focused on Facebook, limiting its applicability to businesses needing insights across multiple platforms.

Some users also complain that alerts may render errors by scraping old content.

Buzzsumo vs. CrowdTangle final takeaway: an alternative for monitoring and setting alerts

BuzzSumo provides strong monitoring and alerting features but falls short in comprehensive competitor analysis and multi-platform analytics. CrowdTangle offered broader social media monitoring and content performance analysis across various platforms.

BuzzSumo is a valuable alternative to CrowdTangle for businesses focused on monitoring and setting alerts. It helps you stay updated on relevant trends and mentions. However, its higher cost and limited multi-platform capabilities may convince some to look elsewhere.

Alternative to CrowdTangle #8: Brand24

Brand24 is one of the social listening and social media audit tools to consider as an alternative to CrowdTangle.

It provides competitive analysis and essential social media analytics, though it lacks certain features that doesn’t make it a direct CrowdTangle replacement.

Social media competitor analysis

Brand24 offers robust social media competitor analysis, allowing you to monitor competitors' online mentions and sentiment. This feature helps businesses understand their competitors' online presence and strategy, providing valuable insights for improving their own social media performance.

Social media posts performance

Brand24 does not offer detailed post performance tracking.

Similarly to BuzzSumo, it's rather focused on social media monitoring and listening. Its features enable users to track mentions and engagement, providing a broad overview of how content is being discussed online.

Search through posts by keywords

One of Brand24's drawbacks is its inability to perform in-depth, real-time searches within social media content. Users can't proactively hunt down specific keywords or mentions, limiting their ability to stay on top of emerging trends or critical conversations.

Social media analytics

Brand24 focuses on understanding how people feel about your brand and how often it's mentioned rather than diving deep into the performance of your specific social media profiles. This means you'll know what people think, but you won't get a clear picture of how your posts are performing individually.

Pricing

Brand24's pricing starts at $149 per month for tracking three keywords.

Drawback

Brand24 users have expressed a few issues with the platform, including inaccurate sentiment analysis and limited data usefulness, more specifically, a lack of information depth and actionable insights.

Brand24 vs. CrowdTangle final takeaway: an alternative for social listening

While Brand24 is strong among social listening tools, it doesn't entirely fill the void left by CrowdTangle. CrowdTangle offered a unique blend of social media monitoring and performance analytics that is not fully replicated.

Brand24 is tailored for tracking mentions and understanding sentiment, making it a valuable tool for businesses focused on reputation management. However, when it comes to in-depth content performance analysis and identifying emerging trends, other alternatives might be more suitable.

Alternative to CrowdTangle #9: Meltwater

Meltwater is a comprehensive tool tailored for enterprise-level social media analysis and media monitoring, which makes it a good alternative to CrowdTangle.

It provides robust features for competitor analysis and social media analytics but lacks certain functionalities, as explained below.

Social media competitor analysis

Meltwater's strength lies in helping companies understand their competition. It provides a powerful platform for tracking brands' social media moves, uncovering their strategies, and identifying opportunities to gain an edge.

Social media posts performance

Meltwater includes a layer of social listening that helps you understand your overall social media engagement, but it does not offer detailed post performance tracking. This limitation means businesses might miss out on granular insights into individual post effectiveness.

Search through posts by keywords

Finding specific mentions or tracking trends in real time can be a challenge with Meltwater. Its lack of a dedicated keyword search function means you might miss out on important conversations around your brand.

Social media analytics

Meltwater lets you examine your social media performance in depth, providing insights into engagement, reach, and other essential metrics. Its analytics suite can help you measure the success of your campaigns and identify areas for improvement.

Pricing

Meltwater's pricing is available upon demand and is tailored for enterprise-level clients, which means it might be out of reach for smaller businesses. If you're on a tight budget, you might want to explore more affordable alternatives.

Drawback

Meltwater is a powerful tool for large organizations, but it might be overkill for smaller businesses. Its focus on comprehensive analysis can sometimes overshadow the need for quick, actionable insights.

Some clients also report that the tool's interface can take a while to figure out, needing improvement in terms of user-friendliness and intuitiveness of reports.

Meltwater vs. CrowdTangle final takeaway: an alternative for enterprise social media analysis

Unlike CrowdTangle, Meltwater is primarily focused on enterprise-level social media analysis and competitor tracking. While CrowdTangle offered a broader range of tools for monitoring social media content performance, Meltwater focuses on providing in-depth analytics and competitive insights.

Meltwater is a strong contender in the post-CrowdTangle landscape, especially for large organizations looking for a comprehensive media monitoring solution. However, its limitations, combined with its higher price point, make it less suitable for medium and small businesses.

Alternative to CrowdTangle #10: Walls.io

Walls.io caters specifically to social media engagement during events. It provides good tools for tracking event-related posts and searching for specific keywords, making it a specialized alternative to CrowdTangle.

Social media competitor analysis

While Walls.io excels at monitoring event-related conversations, it doesn't offer competitor analysis features. This can limit strategic planning and benchmarking against competitors, making it one of the least favorite CrowdTangle alternatives on this list.

Social media posts performance

Walls.io shines when it comes to tracking social media post performance for events. It allows you to aggregate content from various platforms, offering a comprehensive view of engagement and reach for your event-specific content.

Search through posts by keywords

Walls.io provides keyword search functionalities—with a twist (and a learning curve).

You need to add keywords when setting up sources, and modifying them later involves removing and re-adding the source. It becomes manageable with practice, though not as straightforward as offered in other tools.

Social media analytics

Walls.io doesn't offer in-depth social media analytics. This can be a drawback if you need detailed metrics beyond basic performance indicators.

Pricing

Walls.io's plans start at $225 per month. This higher cost compared to other tools reflects its specialized features geared towards event engagement.

Drawback

The primary drawbacks listed by Walls.io's uers are its pricing and limited features: the lack of competitor analysis and advanced analytics. These drawbacks make it less suitable for brands with deeper social media monitoring and analysis needs.

Walls.io vs. CrowdTangle final takeaway: an alternative tailored for events

CrowdTangle clearly offered a much broader range of social media monitoring and competitor analysis tools than Walls.io, a tool that is laser-focused on event engagement.

Walls.io is a valuable tool for businesses focused on optimizing social media presence during events. However, if you require comprehensive social media management tools with competitor analysis and in-depth analytics, Walls.io might not be the best fit.

Final thoughts

Choosing the right tool to replace CrowdTangle is crucial for maintaining your edge and maximizing social media ROI. Every platform has its strengths, catering to different business sizes and goals.

While options like NewsWhip excel for enterprise teams and Zoho Social offers a budget-friendly solution for smaller businesses, Socialinsider goes the extra mile and stands out as the most comprehensive CrowdTangle alternative—try it for free for 14 days.

Ultimately, the best CrowdTangle alternative depends on your specific needs. Carefully evaluate your business objectives and take advantage of free trials to explore the available options, so you can get over the loss quickly and find a tool that you'll come to love even more.