20 Social Media Analytics Tools for Different Data Needs: Top-Performing Apps At The Moment

Let’s set it straight: social media analytics data is the key to crafting a winning social media strategy.

Whether you aim to grow your brand or drive more engagement, having the right social media analytics tools helps you stay ahead of the competition.

For anyone involved in social media marketing, tracking metrics that reveal optimization insights is essential to improving performance and ensuring your campaigns hit the mark.

Let’s explore the best tools available for social media success!

Table of contents
What are social media analytics tools
Benefits of using a social media analytics tool

Best social media analytics tools
#1. Socialinsider - best for competitive analysis and posts tagging
#2. Keyhole - best for influencer marketing analysis
#3. Brand24 - best for social listening
#4. Awario - best for monitoring brand mentions
#5. Digimind - best for market intelligence
#6. Dash Hudson: best for social media management
#7. Determ - best for crisis communication
#8. Semrush - best for social media and website audit
#9. SocialPilot - best for social media reporting
#10. DashThis - best for PPC analytics
#11. Sotrender - best for Facebook & Instagram social media data
#12. SocialBee - best for AI powered analytics
#13. Social Status - best for white-label reports
#14. Popsters - best for individual posts analysis

Social media analytics within social media platforms
#15. Facebook Analytics
#16. Instagram Analytics
#17. X(Twitter) Analytics
#18. LinkedIn Analytics
#19. TikTok Analytics
#20. YouTube Analytics

What are social media analytics tools?

Social media analytics tools are platforms designed to track and measure the performance of your social media content across multiple channels. These tools help marketers analyze engagement, audience demographics, and campaign success.

Choosing the best tools for social media analytics is crucial to maximizing your social media efforts.

The best options provide a range of functions that support performance analysis and strategy optimization such as fast reporting, in-depth metrics, historical data, content pillar analysis, and social listening. These features empower social media managers to track key metrics, monitor audience engagement, and refine real-time content strategies.

With the right social media analytics software, such as social media reporting tools, brands can generate comprehensive reports, benchmark against competitors, and gain critical insights to enhance their future campaigns.

Whether focused on social listening, competitive analysis, or content optimization, these tools offer valuable data to refine your social media strategy and boost overall performance.

By utilizing these powerful analytics features, social media managers can ensure their strategies are data-driven, targeted, and optimized for success.

Benefits of using a social media analytics tool

Using social media metrics tools allows marketers to gain key insights, automate reporting, and benchmark performance against competitors.

Data collection and social media analysis

A powerful social media analysis tool offers a vast array of metrics that go beyond the basics of likes, comments, and shares. These tools provide insights into social media interactions, audience demographics, post reach, engagement rates, sentiment analysis, and more.

By accessing these expanded metrics, social media managers can gain an understanding of how their content is performing, what resonates with their audience, and where they can improve. This depth of data is essential for evaluating a brand's strategy and identifying areas for optimization.

Furthermore, by leveraging social media analytics platforms, brands can dive deeper into specific campaigns and content types to uncover trends and patterns. This allows for the development of more informed strategies and the ability to adjust tactics in real time based on data.

The more metrics available, the better the understanding of which content drives engagement and conversions, ultimately leading to a more efficient and successful social media strategy.

Simplified social media reporting

One of the major benefits of using social media reporting tools is the ability to automate the generation of reports.

Instead of manually pulling data from multiple platforms, these tools compile all the necessary metrics in one place, allowing for easy and consistent reporting. This not only saves time but also ensures that reports are more accurate and up-to-date.

Reports can be customized for specific goals, whether it’s tracking engagement on a particular post or evaluating brand performance as a whole.

Moreover, social media reporting software allows brands to create cross-platform reports that give a more holistic view of performance. This capability is essential for social media managers who oversee multiple channels and need to present a unified view of a brand’s social media efforts.

Having automated reports also ensures that teams can easily share results with stakeholders, allowing for better communication and decision-making.

Competitive benchmarking

Social media benchmarking tools make it easier for brands to compare their performance against their competitors.

By tracking key performance indicators (KPIs), brands can learn from the successes and failures of their competitors, identifying social media best practices and areas where they may need to improve. This competitive analysis can help brands adjust their strategies to stay ahead of the competition and better position themselves in the market.

With the integration of AI-powered content pillars for social media, brands can now analyze competitor content more deeply. These tools help identify which types of posts, topics, or strategies are performing well for competitors, allowing brands to adapt their own content strategies accordingly.

Competitive benchmarking through social analytics software not only boosts your understanding of the market but also drives smarter, data-driven decisions for your brand.

Industry analysis and trends

In addition to benchmarking, social media analytics solutions provide brands with valuable industry-level competitive insights. These tools compare a brand’s performance not just against direct competitors but also across the entire industry, offering a broader view of market trends and behaviors.

Having access to this industry data helps brands identify shifts in audience preferences, emerging trends, and potential growth opportunities.

Many social media data analysis software also offer historical data, allowing brands to track performance over time. This long-term view is essential for spotting trends, understanding seasonality, and evaluating the overall effectiveness of a social media strategy.

By analyzing past data, brands can identify what worked, and what didn’t, and adjust future social media campaigns to align with emerging trends in their industry.

Best social media analytics tools

Choosing the best social analytics tools means finding platforms that offer metrics, real-time data, and easy reporting.

Here’s a look at the best social media reporting tools to help you measure and optimize your social media performance effectively. Hope this comparison of analytics tools will help you choose the right one for your business’ needs.

#1. Socialinsider - best for competitive analysis and posts tagging

Key features

Socialinsider’s powerful competitive analysis and social media measurement tools allow social media managers to track competitors’ performance, benchmark metrics like engagement rates, and identify top-performing content.

The AI content pillars feature offers advanced post categorization by topics, and performance, providing deeper insights into what resonates with the audience.

Detailed social media benchmarks further help brands position themselves in their industry by showing where they stand. This combination of competitive analysis and post tagging equips teams to make data-driven decisions, ultimately improving engagement and content strategy.

By analyzing competitors’ social media strategies, brands can spot trends, refine their messaging, and boost their overall performance across platforms.

The benchmarking and content tagging options make it easier to assess what works and what doesn’t, enabling social media managers to optimize their approach and refine campaigns.

Utilizing this effective software for social media analytics further enhances the performance analysis process by providing deeper insights and data-driven recommendations.

Best for

Socialinsider is ideal for brands and social media managers who are interested in competitive analysis and content optimization.

It’s particularly valuable for teams aiming to dig deeper into competitor strategies, identify content gaps, and fine-tune their overall social media efforts.

With its AI content pillars, detailed benchmarking capabilities, and as one of the top tools for social media analytics, it offers crucial insights for staying ahead of the competition.

Pricing

Socialinsider offers flexible pricing options that cater to businesses of all sizes. Pricing is determined by the number of profiles and features required, and custom plans are available for larger enterprises or specific needs and it starts at $82/month billed annually.

Takeaways

Socialinsider is a tool for brands looking to enhance their competitive edge through data-driven social media analytics. Its AI-powered content pillars, detailed benchmarks, and flexible reporting make it an essential platform for improving engagement, refining content strategies, and staying ahead in the social media landscape.

Social media insights tools like Socialinsider provide comprehensive data on performance and audience behavior, giving brands the detailed information needed to craft smarter strategies.

For teams that want a deeper dive into social media competitor analysis and content tagging, Socialinsider is a go-to solution.

#2. Keyhole - Best for influencer marketing analysis

Key features

Keyhole is an excellent tool for influencer marketing analysis, offering social media data tracking of influencer performance across platforms like Instagram, Twitter, and TikTok. It helps you monitor key metrics such as engagement rates, follower growth, and hashtag performance.

Additionally, Keyhole's influencer benchmarking allows you to compare different influencers, ensuring you partner with those delivering the most value for your brand. This feature is crucial for optimizing your social media strategy by focusing on influencers that drive results.

Best for

Keyhole is particularly well-suited for brands and agencies that rely heavily on influencer marketing. It offers detailed insights into influencer activities, helping businesses measure their effectiveness.

Social media managers and strategists can use this data to enhance their campaigns and build stronger influencer relationships. Social media channel analysis helps brands track performance across individual platforms, offering deeper insights into which channels are driving the most engagement. This, combined with Keyhole's cross-platform analytics, makes it ideal for managing collaborations and measuring performance across multiple social channels.

Pricing

Pricing for Keyhole is available upon request, with customizable options depending on the number of features and profiles needed. For detailed pricing information, users need to contact the Keyhole team directly.

Takeaways

For brands heavily invested in influencer marketing, Keyhole offers a robust social media metrics tracker to analyze and optimize these relationships. Its ability to provide actionable insights on influencers’ engagement and growth makes it an invaluable resource for maximizing the impact of influencer partnerships across different platforms.

Keyhole’s real-time tracking helps brands quickly adjust strategies to boost campaign effectiveness.

As one of the leading social media evaluation tools, the platform’s data-driven approach ensures brands can make informed decisions when selecting and evaluating influencers, enhancing the return on investment in influencer marketing campaigns.

#3. Brand24 - best for social listening

Key features

Brand24 is one of the top social media data analytics tools used for social listening, providing businesses with the ability to monitor brand mentions across social media platforms and the web. Its real-time sentiment analysis allows companies to quickly gauge the tone of conversations, whether positive or negative, offering immediate alerts on changes in brand perception.

The platform's AI Anomaly Detector identifies significant spikes in social media reach or mentions, signaling unusual activities, while the AI Brand Assistant delivers actionable insights and recommendations, helping businesses fine-tune their social media strategies for improved engagement and audience connection.

Best for

Brand24 is a robust solution for brands, agencies, and businesses that prioritize social media monitoring and reputation management, offering essential tools to measure social media engagement effectively. It’s particularly well-suited for those looking to track online conversations in real-time and conduct sentiment analysis to better manage their public image.

Pricing

Brand24 offers a 14-day free trial with no credit card required. Paid plans start at $119 per month for individuals, with additional plans for teams, growing businesses, and enterprises. These plans include varying levels of mentions, keywords, and features. Custom plans are available by contacting the team.

Takeaways

Brand24’s combination of real-time social listening, social media data analysis tools, and sentiment analysis makes it an indispensable tool for businesses focused on protecting and enhancing their brand reputation.

By tracking brand conversations and market sentiment, businesses can stay ahead of potential PR crises, manage online perceptions, and continuously improve their social media strategies based on actionable data.

This powerful platform empowers brands to refine their messaging, engage with their audience more effectively, and maintain a positive brand presence across various online channels.

#4. Awario - best for monitoring brand mentions

Key features

Awario stands out as a robust tool for monitoring brand mentions in real-time across the web and social media platforms. Its advanced sentiment analysis provides valuable insights into the tone of discussions, helping businesses track public perception.

Awario's Boolean search feature allows users to filter mentions with precision, while its social selling capability identifies potential leads. Additionally, the influencer tracking feature enables brands to find key advocates, amplifying their outreach through authentic voices that resonate with their audience.

Best for

Awario is particularly well-suited for brands and agencies looking to engage with their audience through real-time monitoring and competitor tracking.

As one of the top social media trend analysis tools, its tracking of brand mentions makes it an essential tool for businesses that want to stay ahead of social media market trends, enhance brand reputation, and engage effectively with their audience.

Pricing

Awario offers a free trial and three pricing plans starting at $29/month, making it accessible as one of the free social analytics tools for businesses starting out. Custom plans are also available.

Takeaways

Awario’s ability to provide real-time monitoring, advanced search capabilities, and sentiment analysis makes it a top choice for tracking brand mentions across the web and social media. Its social selling and influencer tracking features offer additional value, enabling brands to connect with key figures in their industry.

By leveraging Awario, businesses can not only keep track of public sentiment but also gain actionable insights to improve their social media strategies and boost engagement.

#5. Digimind - best for market intelligence

Key features

Digimind is best known for its market intelligence by providing powerful analytical tools for social media to monitor competitors, track industry trends, and gather data from multiple sources. It offers real-time updates through advanced visualizations and alerting features, helping businesses stay informed about vital market activities, such as product launches, partnerships, and marketing campaigns.

With Digimind, companies can proactively adjust their strategies based on in-depth analysis of competitors and industry changes.

Best for

Digimind is best suited for businesses that require extensive market intelligence, including competitive analysis, trend tracking, and industry monitoring. It is particularly beneficial for marketing, R&D, and legal teams seeking data-driven insights to stay ahead in their sectors.

Pricing

Pricing information is available upon request, and custom solutions can be tailored to meet specific business needs.

Takeaways

Digimind differentiates as a market intelligence tool that provides businesses with critical data to stay competitive, including insights on how to analyze social media content. Its ability to track industry trends, monitor competitors, and offer real-time updates makes it essential for companies looking to adapt quickly to market changes and develop informed business strategies.

#6. Dash Hudson: best for social media management

Key features

Dash Hudson is a top-tier social media management platform known for its intuitive design and powerful insights. Its key features include Vision AI, a predictive tool that boosts content performance by up to 65% through real-time insights and trend analysis, including social media video analytics for video marketing ideas.

Dash Hudson also streamlines tasks such as planning, scheduling, and reporting, helping teams save up to 10 hours a week.

The platform’s influencer tracking feature allows brands to maximize social media ROI by managing and measuring influencer campaigns effortlessly.

Best for

Dash Hudson is ideal for brands and agencies looking to enhance their social media marketing strategies through AI-driven insights and workflow automation.

With its comprehensive social analytics dashboard, it’s perfect for businesses focused on content optimization, influencer management, and real-time social performance tracking.

Pricing

Dash Hudson offers several pricing plans starting with a 14-day free trial. The Grow plan is $499/month, including scheduling, publishing, and analytics.

Takeaways

Dash Hudson stands out for its AI-driven social media insights, helping brands predict content success and streamline workflow. Its user-friendly tools, combined with advanced analytics for tracking social media engagement, make it an essential platform for businesses aiming to boost engagement, save time, and optimize social media management efforts.

Whether you’re managing influencer programs or tracking performance across channels, Dash Hudson provides everything a brand needs to succeed in the fast-paced world of social media.

#7. Determ - best for crisis communication

Key features

Determ excels in crisis communication with its real-time media monitoring, providing brands with tracking across over 100 million sources.

The platform’s AI-driven alerts notify businesses instantly about emerging issues, allowing them to respond quickly to negative mentions or threats.

Sentiment analysis is a key feature, giving businesses a clear picture of public perception. The best social media reporting software, including Determ, offers customizable alerts and detailed reporting, enabling teams to prepare effectively for any crisis and maintain control of their brand’s narrative.

Best for

Determ is particularly valuable for PR teams, marketing departments, and large organizations that need to stay proactive in managing their brand reputation and responding to crises.

Its real-time monitoring makes it ideal for companies focused on protecting their public image and managing risks. It's especially suited for those who require a quick, streamlined response to public issues, ensuring that they stay ahead of any potential crises.

Pricing

Determ offers customizable pricing based on individual business needs, available through consultation.

Takeaways

Determ’s blend of real-time monitoring, sentiment analysis, and customizable alerts makes it an indispensable tool for managing crises and safeguarding a brand’s reputation.

With its AI-driven features, businesses can react swiftly and decisively, ensuring that they stay ahead of potential risks. Its focus on quick, actionable insights ensures that brands can maintain control even in the most critical situations.

#8. Semrush - best for social media and website audit

Key features

Semrush is a robust, all-in-one platform for social media audits and website audits, offering more than 55 tools designed to improve your online visibility. Its features include advanced keyword research, competitor analysis, detailed social media performance tracking, and brand analytics software that aids in site health assessments, making it ideal for crafting data-driven strategies.

Semrush’s SEO and content marketing tools further help businesses improve search engine rankings, ensuring optimized content creation, effective backlinks, and a holistic approach to both social media and website performance.

Best for

Semrush is a perfect choice for businesses and digital marketing professionals who need to manage both social media and website brand audits from a single platform. Its integrated suite of SEO, competitive intelligence, and content strategy tools enables users to streamline their marketing efforts efficiently, making it perfect for teams seeking to enhance their digital footprint.

Pricing

Semrush offers three main pricing tiers: Pro at $117.33/month, Guru at $208.33/month, and Business at $416.66/month, with each tier offering increasing features for keywords, projects, and reporting.

Takeaways

Semrush’s powerful combination of SEO, social media management, and website auditing tools makes it a standout digital analytics tool for marketers.

With its suite of features, businesses can fine-tune their content strategies, improve online rankings, and gain deep insights into competitors.

Whether you're focused on enhancing your social media engagement analysis or optimizing your website, Semrush provides all the tools needed to elevate your digital marketing performance.

#9. SocialPilot - best for social media reporting

Key features

SocialPilot offers a suite of social media reporting tools designed to track performance across major platforms like Facebook, Instagram, Twitter, and LinkedIn.

With automated report generation, users can schedule daily, weekly, or monthly reports, saving time and ensuring consistent tracking.

The platform provides a robust social media KPI dashboard that offers deep insights into KPIs, audience demographics, engagement levels, and content success, allowing businesses to make informed, data-driven decisions. It also supports white-label reports, enabling agencies to present customized reports with their own branding, which is crucial for client communication.

Best for

SocialPilot is ideal for agencies, marketing teams, and small-to-medium businesses that need robust reporting capabilities.

As one of the top social media reporting platforms, its automated reporting features are especially beneficial for teams managing multiple social media accounts, as it allows for simplified performance tracking without the need for manual intervention.

For agencies managing clients, the white-label reporting option is invaluable, as it helps maintain a professional presentation of data while saving time on reporting.

Pricing

Plans start at $25.50/month with varying features for different team sizes and client needs. You can also test it out, with its free trial.

Takeaways

SocialPilot’s powerful reporting tools, including a social media growth tracker, make it an indispensable platform for businesses and agencies looking to streamline social media management and reporting. Its automation features allow users to generate insightful reports with ease, while the white-label option offers flexibility for client-facing presentations.

Overall, SocialPilot helps teams save time, make data-driven decisions, and enhance the effectiveness of their social media strategies.

#10. DashThis - best for PPC analytics

Key features

DashThis is a standout tool for PPC analytics, offering a centralized, all-in-one reporting solution for platforms like Google Ads, Facebook Ads, and more.

The platform simplifies the aggregation of data from multiple channels, enabling users to create customized social media analytics dashboards with a wide range of integrations.

DashThis also provides preset templates for faster report creation, supports CSV imports for external data, and allows unlimited users, making it a scalable solution for larger teams. Its automation features help streamline reporting, saving significant time and effort.

Best for

DashThis is perfectly suited for digital marketing agencies and teams that require efficient PPC reporting solutions. Its customizable social media reporting dashboard and white-label features make it particularly beneficial for client-facing reports, allowing businesses to present data in a polished, professional manner.

The ability to generate multi-channel reports ensures that users can consolidate data from various PPC campaigns into a single, comprehensive view, helping to address common social media marketing challenges such as managing multiple platforms and tracking performance metrics.

Pricing

Plans start at $42/month with higher tiers offering more dashboards and advanced customization options. Free trial available for 15 days.

Takeaways

DashThis is an essential content performance platform for agencies and marketing teams that need to automate and consolidate their PPC reporting efforts. Its ability to aggregate data from multiple platforms into a single, easy-to-read social media dashboard helps users save time and focus on strategy.

The platform’s customization features, combined with white-label reporting, make it an excellent choice for presenting detailed, multi-channel reports to clients and stakeholders.

#11. Sotrender - best for Facebook & Instagram social media data

Key features

Sotrender is a highly specialized platform that offers in-depth social media analytics specifically for Facebook and Instagram.

As an audience analytics tool, it provides users with detailed insights into engagement metrics, reach, audience demographics, and content performance.

Businesses can also utilize its competitor benchmarking features to assess how they measure up against industry standards. Sotrender supports both organic and paid campaigns, making it easier to track performance across all activities.

The platform’s automated reporting feature helps streamline social media management, providing users with accurate data without manual effort.

Best for

Sotrender is best suited for agencies and businesses that prioritize Facebook and Instagram analytics.

As one of the leading social insights tools, it's a powerful solution for those looking to improve their social media strategy by analyzing data from competitors and assessing campaign effectiveness.

Social media managers who need detailed reports, KPIs, and competitor insights will find Sotrender indispensable in their day-to-day activities.

Pricing

Sotrender offers a 7-days free trial. Plans start at $72/month, with options for additional features and higher data retention.

Takeaways

Sotrender simplifies social media performance tracking with its detailed analytics for Facebook and Instagram, including guidance on how to analyze social media data effectively. Its automated reporting, competitor benchmarking, and support for both organic and paid campaigns make it a valuable tool for social media managers.

The platform provides robust KPIs and insights, helping businesses fine-tune their strategies for optimal results.

#12. SocialBee - best for AI-powered analytics

Key features

SocialBee stands out with its AI-powered analytics tool for social media, designed to streamline social media management for businesses of all sizes. Its key features include advanced audience demographic analysis, allowing users to understand their followers' age, gender, and location.

Post-performance tracking offers insights into the success of individual posts, highlighting top-performing content.

Social media content analysis tools like those offered by SocialBee also provide real-time monitoring with customizable heat maps to optimize posting times.

UTM tracking and detailed category metrics enable a granular analysis of post engagement, helping users make data-driven decisions.

Best for

SocialBee is a powerful social media engagement tracker particularly well-suited for businesses, social media managers, agencies, and solopreneurs looking to streamline their social media efforts through automation and AI-powered insights.

The platform is ideal for those who need detailed reports on performance, audience growth, and engagement.

Pricing

Pricing starts at $24.2 per month when billed annually, for the Bootstrap plan, which includes access to five social profiles and one workspace. The Pro plan, designed for agencies and larger teams, costs $82.5 per month and offers up to 25 social profiles, three users per workspace, and more advanced analytics. SocialBee also provides a free 14-day trial.

Takeaways

SocialBee is a highly effective platform for automating social media strategies with AI-powered analytics. It offers robust social media audience analysis tools for tracking post performance, analyzing audience demographics, and optimizing content across various social channels.

The platform’s flexibility, ease of use, and powerful insights make it an excellent choice for businesses aiming to enhance engagement and improve social media performance. Its pricing plans cater to a wide range of users, from solopreneurs to larger teams, making it accessible and scalable for growth.

#13. Social Status - best for white-label reports

Key features

Social Status provides multi-channel reporting, allowing users to generate detailed social media reports that consolidate data from platforms such as Facebook, Instagram, TikTok, and more. Its white-label capabilities enable businesses to customize reports with their branding, making them ideal for professional presentations.

Users can export reports in multiple formats, including PDF, XLSX, and Google Slides.

Additionally, Social Status supports analyzing social media data through competitor analysis, influencer analytics, and ad performance tracking, offering a complete solution for monitoring both organic and paid social media activities.

Best for

Social Status is ideal for agencies and businesses requiring a professional white-label social media reports tool.

It caters to teams that need automated, multi-channel reporting to gain deep insights into social performance across various platforms. This tool is particularly beneficial for those managing multiple accounts and looking for a solution that combines competitor benchmarking, influencer performance tracking, and customizable brand analysis tools.

Pricing

Social Status is one of the free social media analytics and reporting tools, starting with a free option that includes basic analytics. Paid plans start at $6.75 per month (Micro) for up to 5 profiles and go up to $149 per month (Agency) for 250 profiles and advanced features like white label reports and custom templates. All plans support multi-channel reporting and different levels of data history and user access.

Takeaways

Social Status is a powerful reporting tool, perfect for businesses that need to streamline social media performance tracking. Its multi-channel reporting, combined with white-label customization and competitor analysis features, ensures users can deliver professional-grade analytics while saving time on manual data collection.

As one of the leading social media data collection tools, it offers a comprehensive and efficient solution for managing social media analytics and generating insightful reports across platforms.

#14. Popsters - best for individual posts analysis

Key features

Social media analytics apps like Popsters have gained marketers’ attention by providing in-depth insights into individual social media post performance. It allows users to compare posts across metrics like engagement, post length, time of posting, and hashtags. This feature helps users understand what content resonates best with their audience.

The platform’s user-friendly interface makes it easy to analyze data, including social media content analytics, and generate customizable reports in formats such as PDF, PNG, and CSV, providing flexibility for content analysis and presentation.

Best for

Popsters is a powerful social media analytics tracker ideal for social media managers, marketers, and content creators who need detailed post-level analytics across multiple platforms. It is especially useful for those looking to streamline engagement tracking and optimize content strategies for better results.

Pricing

Popsters offers flexible pricing starting at $19.90 per month for unlimited analysis of one social network. It also has a free trial with limited features and long-term plans like the half-year package for $99.90. The "Special" package provides unlimited access for $179.90, offering value for power users who need extensive analytics.

Takeaways

Popsters is one of the best analytics tools for social media, highly effective for analyzing and optimizing social media content. It provides detailed post-level insights, allowing individuals and teams to refine their social media strategies.

With exportable, customizable reports and cross-platform integration, Popsters is perfect for businesses seeking to boost engagement, improve content performance, and make data-driven decisions across various social media networks. Its flexibility and robust features make it an essential tool for maximizing social media impact.

Social media analytics within social media platforms

Most social media networks provide integrated analytics tools that offer insights into your activity and track content performance.

If you are looking to monitor your social media metrics and check the effectiveness of content on a platform using a free social media analytics tool, native analytics may be a useful solution.

Here is how to track social media analytics using the platform's native dashboard and get the needed data.

#15. Facebook Analytics

In Meta Business Suite, you can find the social media reporting tool for Facebook and Instagram. Within the professional dashboard, you can find basic analytics about your content performance and audience demographics over a selected period of time.

The metrics available are reach, engagement, followers, and link clicks.

How to use it:

After you log into Facebook, click on your profile picture on the top right - Select your Facebook Page - Click on Meta Business Suite - Click on Insights on the bottom left.

You can customize the dashboard only to have data for Facebook and start to analyze your performance for maximum success.

#16. Instagram Analytics

There are two ways of tracking social media analytics for Instagram:

• Native analytics within the Instagram app
• Meta Business Suite

If you have a Business or Creator profile, you can access Instagram analytics within Instagram app or web. It provides metrics like reach, engagement for content types, and your profile visits.

Instagram Insights is a thorough audience analytics tool that allows you to find your audience's most active time spent and optimize your posting schedule.

How to use it:

On the app: Click on Profile Picture - Click on Menu (three horizontal lines on the top right) - Click on Insights.

On the Web:  Go to Instagram in your browser - Tap on your profile and click View Insights under your bio.

#17. X (Twitter) Analytics

Looking for basic social media analytics and reporting for X, formerly Twitter?

Twitter provides a social media analytics dashboard where you can track your content progress and export data as CSV by tweet or by day.

Moreover, with Twitter Analytics, you can select a custom time period, which makes it easy to verify the performance of your posts for a campaign.

On each Twitter report, you can see:

• engagement
• link clicks
• retweets
• likes
• replies
• video views

How to use it:

Go to your Twitter account - Go to Twitter account analytics- Click Access your Post Analytics

#18. Linkedin Analytics

LinkedIn provides social media analytics and reporting where you can get data for your page, such as:

• content analytics
• visitor demographics
• followers growth
• analytics for newsletters
• basic competitive data
• employee advocacy metrics

On each section, you can dive in and get in-depth metrics such as:

• impressions
• clicks
• reactions
• comments
• reposts
• engagement rate
• video views

You can also customize the time range and export the data set as an XLS file.

How to access:

Click on your profile image in the upper right corner - select your Company Page from the drop-down menu - Analytics.

#19. TikTok Analytics

On TikTok Analytics, you can monitor your video's performance with key metrics, such as profile/video views, impressions, likes, and shares.  

This social media analytics tool offers followers insights regarding demographics and time usage. So, you’ll get to know where and who your target audience is and when they are spending more time on your content.

You can access up to 60 days of historical data and easily see the gaps or improvement opportunities in your TikTok marketing strategy.

How to access:

In the app: Go to your profile - Click on the three horizontal lines on the top right on the menu- Click on Creator Tools - Click on Analytics.

On the web: Log in to your TikTok account - Click on your Profile Picture - Select View Analytics

#20. YouTube Analytics

YouTube Studio Analytics is the go-to option for brands and creators who want to manage their YouTube channels, analyze and optimize content performance.

This is probably the most comprehensive analytics tool for social media, offering in-depth insights into your videos, Shorts, and channels from your first uploaded video to the last.

In the dashboard, you can find metrics like average view duration, reach and impressions, engagement, and audience insights (for new and returning viewers).

How to access:

Sign in to YouTube - Click on your Profile - Select YouTube Studio

Final thoughts

AI-powered social media analytics tools like Socialinsider are game changers in crafting successful social strategies.

By providing in-depth insights, automating reports, and offering competitor analysis, these tools help brands make data-driven decisions and optimize content. With AI-driven features like Socialinsider’s content pillars and post tagging, brands can stay ahead of trends and competition.

Ultimately, choosing the right social media analytics tool is crucial for maximizing engagement and refining strategies.

To compare analytics tools effectively, consider their unique features and strengths.

Socialinsider’s competitive analysis and AI-driven insights make it a valuable asset for any social media marketer.

FAQs about social media analytics tools

What is the best social media analytics tool?

Determining the best social media analytics tool depends on the specific needs of your business, but several stand out for their unique capabilities. For competitive analysis and benchmarking, Socialinsider is a top contender. It offers in-depth insights into competitors’ social media performance, AI-powered content tagging, and detailed reporting across multiple platforms. This makes it especially valuable for teams looking to refine their strategies with data-driven decisions and improve engagement. Its ability to analyze content trends and categorize posts by performance adds further value.

For brands heavily focused on influencer marketing, Keyhole offers real-time tracking of influencer campaigns, providing essential metrics like engagement rates, social media follower tracker capabilities, follower growth, and hashtag performance. Its influencer benchmarking tool helps businesses identify the most impactful partnerships, making it a go-to for optimizing influencer-driven campaigns.

Top social media analytics tools like Keyhole, Socialinsider, and Awario cater to various aspects of social media strategy, offering detailed insights, competitor analysis, and performance tracking. These tools provide flexible pricing and can be tailored to fit the needs of businesses of all sizes, but the key to choosing the best one lies in aligning the tool's features with your specific social media goals.

How is AI integrated into social media analytics tools?

AI is integrated into social media data tools to enhance data processing and provide actionable insights. AI-driven features, such as sentiment analysis, allow brands to quickly assess audience reactions and understand how their content is being perceived. Additionally, AI optimizes content strategies by analyzing engagement patterns and predicting the best times to post, which increases audience engagement.

Moreover, AI automates the reporting process, identifying trends and offering data-driven recommendations, enabling businesses to improve their social media strategies efficiently and stay competitive in their industry.