35 YouTube Video Ideas for a Remarkable B2B Presence

Anastasiia Kolodiazhnaia -

Looking to take your YouTube channel to the next level? A winning social media strategy starts with content that stands out and keeps viewers coming back for more. Whether you’re just starting or refining your approach, great video ideas are the backbone of success.

In this guide, we’ll explore creative, audience-approved concepts to elevate your YouTube marketing game. From tutorials to trendy challenges, these ideas will help you grow your channel while staying true to your brand.

By blending creativity with smart social media marketing, you’ll be ready to craft content that’s engaging and strategic.  Let’s get started!

Table of Contents

Introductory videos
Company presentation
Company culture videos
Meet the team
List of facts about the company
Behind the scenes
Product presentation
Creation process
Company events presentations
CSR-related videos

Educational content
How-Tos and quick tutorials
Product comparisons
Myth busting
Advice sharing
Industry news and expert opinions
Tips and hacks
List of benefits
Reviews and testimonials
Success stories
Q&As
Influencer interviews

Entertaining videos
Evolutionary videos
Timelapse
Challenges completion
Unboxing
Trends videos
Motivational videos
Celebratory videos
Before & after
POV videos
Do's and don'ts
Videos with the brand mascot
Meme videos
Animations
Recaps
Sneak peek

BONUS: 5 tips for creating engaging YouTube videos


#1. Company presentation

This type of content idea for YouTube is a great option for both marketing and investor relations strategies, as you want to show how your business functions and what it has to offer, its main use cases, future plans, and many more.

Grammarly has a perfect example of introducing the company and its mission in a fun way. Their YouTube video shows how effortlessly the product helps people understand each other’s messages better, which saves time and gives peace of mind.

Moreover, not only would such content for YouTube tell customers (and your future employees even?) about the history and mission of your company, but it can also showcase key benefits or talk about upcoming projects.

The bottom line is that content for a YouTube channel can be fun, serious, long, short, inspirational, relatable, or however your marketing team feels is the best way to present your business – but it has to be authentic.

#2. Company culture videos

Company culture content is among the best video ideas to show the human side of the company, fostering trust among both customers and potential business partners.

The best you can do here is ask your team what the company culture is like in their opinion, what they like most, and how they would describe it to someone who doesn’t work here, like Atlassain did.

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#3. Meet the team

Compared to company culture, YouTube ideas for a video that focuses on the atmosphere at the workplace and emphasizes aspects like teamwork and company values, meet the team videos aim at personalizing the company.

This is probably the best content for YouTube to give a behind-the-scenes look at actual people, not just the business.

At the end of the day, it’s all about people, so this format can attract attention to your business from another angle.

#4. List of facts about the company

According to a report by Wyzowl, 82% of people say they've been convinced to buy a product or service by watching a brand's video. This is one of the reasons why lists of facts about your company are a great idea if you’re wondering what to post on YouTube.

Such content can prompt viewers to comment, ask questions, or share their thoughts. This is a great video idea for YouTube to help you both generate social media engagement and get to know your customer better.

Once viewers watch this type of video, they may be inspired to explore your company further, either through other content on YouTube or by visiting your company’s website or social media profiles (make sure to insert links to those in the description) – which can potentially result in new leads and partners.

#5. Behind the scenes

All behind-the-scenes or BTS ideas for a video should offer a glimpse into the inner workings of your business, showcasing the people, processes, and culture behind your brand. This approach can resonate with clients who prioritize relationships, as it gives them a sense of connection with the people behind the brand.

Behind-the-scenes videos are your company’s visual resumes. Showing the details of production, innovation, or problem-solving helps highlight your businesses’ expertise – for example, if you have a tech company, good content for YouTube would be behind-the-scenes footage of your development team working on new features.

Such content builds transparency and approachability, which helps you attract and keep clients and partners.

A great example of this is this video by HubSpot, where a sales expert shares insights from their own experiences. This mix of professionalism and authenticity is what makes behind-the-scenes YouTube content ideas so effective: it’s real, educational, and provides value to your audience.

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Recommended: 18 Types of Social Media Content to Create a Tailored Content Strategy

#6. Product presentation

Seeing your product in action helps people understand how it works, its key features, and its benefits better than just reading about it. Besides, YouTube’s massive user base allows businesses to attract potential clients who might not otherwise discover the product.

This has to be on the list of content creation ideas for YouTube if your goal is to rank in both YouTube and Google search results. With proper optimization, product videos can help you increase your organic traffic and boost your sales.

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Here's a detailed guide on social media SEO to help you optimization.

Most interesting YouTube videos are often those that ease struggles. If people find that in your videos, they will be more likely to use your product.

#7. Creation process

Many companies talk about what they offer, but fewer show exactly how they do it.

Creation process YouTube videos are a type of content that offers viewers an insider look into how your company’s products or services are created or executed. They can cover various stages of production and, most importantly, implementation.

If your company offers digital or creative services, your videos can showcase design, content creation, or campaign development processes.

For tech companies, content creation ideas for YouTube can include showing coding, product development, testing, or deployment phases.

#8. Company events presentations

These types of videos on YouTube include recordings or live streams of events hosted or sponsored by your company – product launches, industry conferences, webinars, or panel discussions.

Such videos capture important moments from your event and often showcase upcoming products or available services in detail.

Event presentations can be used long after the event ends, turning one-time experiences into evergreen content on YouTube.

By uploading these videos, your company creates a library of content that can continue generating leads over time. Those searching for industry-specific knowledge may discover your video months or even years after the event.

Of course, YouTube serves as a platform to present businesses’ initiatives in corporate social responsibility. Companies want to highlight how they contribute positively to the community, environment, and society at large.

It’ll be among good YouTube video ideas for small businesses to show their efforts in community contribution, like diversity across teams or mental health initiatives.

#10. How-Tos and quick tutorials

Showing how your product or service is used in real-world scenarios helps people understand its practical benefits. As how-tos rank in YouTube and Google searches, they can help your business reach your target audience organically and compete with larger brands.

You can try a straightforward how to use [our amazing product] or a broad how to become a better manager [with our amazing product]. Whatever works better for you, there should be a visual description of how much your business can help others.

#11. Product comparisons

More often than not, product comparisons are exactly the types of videos on YouTube your potential customers are looking for. They need to learn how you are better than your competitors.

It doesn’t have to be what ClickUp did, but people share this ad even if they have never used tools like Jira or ClickUp – just because it’s a creative and fun way to present the product.

#12. Myth busting

Myth-busting YouTube video types give your business a chance to cut through the noise and stand out. By challenging conventional wisdom, your company can attract attention and differentiate itself from competitors.

In addition, these are good YouTube video ideas to spark discussions and encourage community engagement around relevant topics. People might want to share this YouTube content with others outside of your regular community, and this is exactly what we want for your brand.

You can optimize your YouTube channel for search engines with some “Top 5 myths of [this, this, and that] busted” or just have a tiny little product placement on educational content that’s posted elsewhere.

As always, you don’t always have to sell directly, especially with this content pillar.

#13. Advice sharing

Advice-sharing YouTube videos vary greatly but are quite similar to how-tos. Compared to what we talked about in the quick how-to videos section, advice-sharing content can be a pretty long workshop, a walkthrough, or both.

In its one hour long video, Zapier combines general advice on how to automate your accounting business with exact steps on how to do so with the product.

This way, it’s natural to talk about your product without aggressively selling it, as this can be annoying to those who are here to explore.

#14. Industry news and expert opinions

When you share the latest trends, emerging technologies, or regulatory changes, it demonstrates that your company stays ahead of the curve, which can build trust and credibility with your potential clients.

By sharing industry insights and offering expert opinions, you can easily generate a continuous flow of video ideas for YouTube. As you're already staying up-to-date with trends, you can share it with your audience, too.

Consistently posting timely, relevant content keeps your YouTube videos fresh and encourages viewers to come back for more updates on industry trends.

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Recommended: Social Media Trends and Predictions From Industry Experts 

#15. Tips and hacks

Tips and hacks are cool YouTube video ideas because they are easy to digest and highly engaging – this increases the likelihood that viewers will share your content with their networks. For B2B companies, this can lead to greater visibility among decision-makers, influencers, and stakeholders who may not have been previously familiar with your brand.

#16. List of benefits

List of benefits is a YouTube content idea that allows you to clearly communicate your value proposition. By outlining specific ways your product or service helps businesses, you show exactly why someone should choose your company over a competitor.

These videos help frame your product not just as a tool but as a valuable asset that can help businesses achieve their goals.

This content for YouTube can lead to improved rankings on both YouTube and Google search, driving organic traffic.

By creating it, you increase your visibility and improve your SEO efforts. These videos can also be shared across multiple platforms, including social media and email campaigns.

#17. Reviews and testimonials

In B2B markets, word-of-mouth and peer recommendations carry significant weight. Testimonials and reviews from industry peers are popular video ideas for YouTube in this business category, because they encourage potential customers to view your company’s offerings more favorably.

Don’t we all search for real people’s reviews when thinking of purchasing something?

You can create scenarios for your content by asking questions in client interviews about their experience with your product – this makes your videos more relatable and easier to comprehend.

Alternatively, you can just ask some of your users to record what they have to say about your business. Both types of content make great video ideas for YouTube when you’re aiming for lead generation.

#18. Success stories

Many B2B success stories highlight long-term client relationships, emphasizing the sustained benefits of the product or service – that’s why this is good content for YouTube.

With success stories, prospects get to know that your company provides sustained value over time, making it an attractive option for businesses looking for reliable partnerships. It also demonstrates customer loyalty, which is a powerful message in B2B markets.

A 2-minute YouTube video will do, you don’t need to ask your clients to talk for hours about all the benefits they’ve noticed in your product.

#19. Q&As

Q&A sessions are an amazing video idea for YouTube to help you connect with potential clients in a more personalized way. This approach creates lasting impressions, particularly for businesses in industries where trust and ongoing communication are critical.

Besides, hosting live Q&A sessions on YouTube gives your business the opportunity to receive real-time feedback.

This two-way communication via YouTube provides insights into customer needs and concerns, which can be used to do better where needed. After doing so, you can come back with a list of product updates based on user feedback, not only on product research.

#20. Influencer interviews

Struggling with what to post on YouTube? Influencers can help. Their interviews drive higher engagement rates than typical promotional content. People are more likely to watch, comment on, and share videos featuring someone they recognize and respect. The approach is similar to YouTube videos with product reviews.

This will boost video views, interactions, and ultimately traffic to your business’s website or product pages, which is harder to do with other types of ideas for YouTube content.

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Recommended: Influencer Marketing - Effective Strategies and Best Practices for 2025

#21. Evolutionary videos

By walking your audience through your company’s journey, evolutionary YouTube videos provide a narrative that highlights growth, adaptability, and the continuous improvement of your product or service. People associate your brand with continuous improvement and innovation.

Evolutionary videos make it to the list of the best YouTube content ideas to showcase how your company has adapted to market shifts, embraced innovation, and evolved with new technologies. This positions your business as a leader that is not afraid to change and adapt.

You can work on a shorter video with the company’s milestones, walk users through an overall company evolution, or just do both.

Again, we all watch different YouTube content for different purposes – the more you have, the better.

#22. Timelapse

Timelapse videos condense lengthy processes into brief, captivating visuals that can grab viewers' attention quickly.

For businesses that deal with complicated technical processes, timelapse is the content you have to make on YouTube to simplify and showcase these operations.

Instead of explaining a process in a long, drawn-out presentation, you can use timelapse to visually summarize it, making it easier for viewers to understand and appreciate the value of your work.

You can create a timelapse of basically anything, from how your teams have fun on a team building event to what your business does.

#23. Challenges completion

Challenge videos showcase real users succeeding with your product, which provides social proof. Seeing other businesses or individuals complete challenges with ease makes your product look more accessible.

Many challenge YouTube video content ideas include a time limit or specific conditions, creating a sense of urgency or competition. This can motivate people to act quickly and try out your product themselves.

For instance, Canva’s challenges are very human and fun to watch. Designers get another platform to showcase their skills and ideas for the broader audiences, while Canva gets free content with a lot of interactions, as viewers are to vote for the best artwork in the comment section.

#24. Unboxing

These are really good video ideas for YouTube because they provide an opportunity to highlight your business’s capabilities in a real-world context. Unboxing allows you to show your product’s features and quality without heavy marketing language.

By showcasing the entire unboxing experience – from packaging to product functionality – you can attract users’ attention to detail and quality control. This transparency helps demystify the product, which makes it more inviting.

By focusing on current trends, your business can ensure your YouTube content remains timely and relevant. Trends videos tend to attract viewers who are actively searching for the latest information, making these videos more engaging and shareable.

Your YouTube channel ideas shouldn’t be limited to trends but what if you can’t help it! If trending YouTube video ideas are all about AI, ok, let’s say something about AI, especially if your product has something to offer there.

#26. Motivational videos

Motivation YouTube videos help you (yet again) humanize your brand. This type of content emphasizes your company’s values and purpose beyond just selling your product or service.

Creating an emotional connection helps build trust and loyalty with customers, which is essential in B2B relationships that are often based on long-term partnerships. You shouldn’t expect direct sales here, it’s not the purpose of it.

Slack’s partnership with Next Chapter aimed to transform perceptions about those reentering the workforce after facing major life challenges. Does it have anything to do with a team communication platform? And it doesn’t have to.

Here, people can think of supporting your services with beyond-corporate shared values while perhaps having searched for something completely different on YouTube.

#27. Celebratory videos

Celebratory YouTube videos allow your business to highlight milestones like product launches, anniversaries, awards, or reaching a certain number of clients. Sharing these moments of success gives your company a chance to show potential customers that you are growing and thriving.

These YouTube video content ideas are also evergreen content that can be used over time. Such videos can be repurposed for future marketing campaigns, presentations, or social media content, ensuring the business continues to benefit from its successful moments long after the event has passed.

#28. Before & after

Before/after YouTube videos provide evidence of the effectiveness of your product or service, and seeing results builds trust with your potential clients.
This is among those good ideas for a YouTube video since it showcases the transformative power of whatever you have to offer, making your value proposition clear in a single piece of content.

Such can educate your people about the benefits of your product by clearly outlining the process and its outcomes.

#29. POV videos

Though walkthroughs are something most products should post, we aren’t talking about these types of videos on YouTube here. Let’s post some short, funny POVs about your products! Your content can be not only educational but also trigger emotions – if it’s pleasant emotions, you’re twice as good at generating cool YouTube video ideas.

You want more engagement, and ideally, this can be achieved by people a) finding a piece of advice in your content, b) having a little giggle about it. We always want to share such things, and these video ideas create better brand awareness.

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#30. Do's and don'ts

Do’s and don’ts are the YouTube videos to make if you want to position your business as a thought leader and educator in the field, helping potential clients understand how to achieve the best outcomes using your solutions while avoiding pitfalls. This establishes the company as a trusted advisor – and a decent product.

By sharing expert-level content on YouTube, you can boost your business’s credibility and distinguish it from competitors. When your company outlines what works and what doesn’t, it showcases its deep knowledge of the industry.

This format also allows your company to promote your solutions without seeming overly promotional. By presenting the product as a solution to common problems, your business can position itself as a valuable partner in the eyes of your potential clients.

#31. Videos with the brand mascot

Using mascots can help come up with unique ideas for YouTube content that resonates emotionally with your viewers. A mascot helps create a consistent brand personality.

By appearing in multiple videos and marketing materials, the mascot becomes a constant figure that your clients can relate to, building a sense of familiarity and trust.

We are used to thinking that brand mascots in YouTube content are usually animals or other creatures, not humans. It’s not always true; in case with Indeed, their mascot is a lovely lady who guides you through job search difficulties, and at some point, you really wish this animated person was your friend or career advisor.

#32. Meme videos

Who doesn’t like a good meme? In B2B, content is often dry or overly technical. Fun content on YouTube can help simplify complex concepts, breaking barriers to understanding your products or services. Meme videos are one of the most popular social media trends across all platforms.

This helps build a more approachable brand, ultimately making people more likely to engage with your YouTube content and learn more about what you have to offer.

If you wonder what content is popular on YouTube, memes is probably the first thing to mention. Memes have a high potential for virality because they are shared quickly and widely across social media platforms.

By tapping into trending meme formats or popular internet culture, your business can reach new audiences and gain significant attention. Memes are also an infinity pool of video ideas for YouTube shorts.

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Recommended: TikTok vs. Reels vs. Shorts (A Study by Socialinsider)

#33. Animations

With animated YouTube content, you can do anything – describe the main issues your product solves, announce new features, share tips, all in all, whatever you like better.

Being easy to follow and understand, this content for YouTube works great for educational content, such as tutorials or training videos, where clarity is essential.

Additionally, it’s convenient, because animated videos allow your business to adapt and update content more efficiently and quicker. You ensure that your company’s marketing materials remain relevant and up-to-date.

#34. Recaps

YouTube recaps summarize key points from events the company was involved in, making it easier for viewers to remember important information about both the event and your product.

These YouTube content ideas are ideal for busy professionals who prefer quick, easy-to-consume videos. By creating such content, you can keep your audience interested and encourage them to share it on social media, helping you reach a wider and more relevant audience.

The latest Inbound Recap is a great example of this approach in action.

#35. Sneak peek

Sneak peek are good ideas for YouTube videos, offering a glimpse into your upcoming products, services, events, or developments.

By teasing upcoming offerings, you can generate buzz in your industry, helping to build momentum before your launch. This can lead to pre-launch interest, increased inquiries, and stronger launch-day engagement.

Sneak peek content for YouTube channel can also introduce time-sensitive opportunities, such as early access, pre-orders, or exclusive previews. It encourages your potential clients to act quickly to secure your limited-time offer or be the first to try a new feature.

BONUS: 5 tips for creating engaging YouTube videos

Analyze your content pillars on YouTube

To create effective YouTube videos, start by identifying how your different content pillars perform (these represent the core themes of your YouTube channel - or any other channels). This provides insights into your content strategy’s performance by highlighting the most prevalent themes and their corresponding engagement levels.

For example, by using Socialinsider, you can get tailored, AI-powered content pillars based on the specific industry of each profile. This feature works for both your own profiles and those of your competitors – and it’s another great way to get ideas for YouTube videos.

To set an example, let's look into Canva's content pillars.

Analyze your YouTube content pillars and get optimization insights!

We can see that despite the fact that Canva had more YouTube videos on thought leadership & insights, tech tips & tutorials generated 4 times more engagement.

To access this kind of data, simply go to the 'Engagement' section within your Socialinsider dashboard and scroll a bit down. Here, you'll find your YouTube content pillars grouped.

Moreover, you can filter your Socialinsider dashboard by each YouTube content pillar by clicking on the bar to get in-depth analytics, such as:

  • Total engagement for each content pillar
  • Impressions for each content pillar
  • Videos for each content pillar
  • Engagement rates for each content pillar
  • Comments for each content pillar
  • Likes for each content pillar
  • Video views for each content pillar

You can get more information about a specific YouTube video by clicking on the ‘See more’.

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Discover here an in-depth guide about content pillars for social media.

After identifying your content pillars, use tools like Google Keyword Planner or YouTube's search suggestions to find keywords your target audience is searching for. This is the simplest way to generate good video ideas for YouTube.

To increase your discoverability chances, depending on what your videos are aiming to portray, you should place your primary keyword at the beginning of the title to increase relevance for search algorithms, but make sure your title is compelling while maintaining clarity. Avoid jargon-heavy titles that might confuse users. Your main target is users, not search engines.

The video description is a great place to naturally integrate your keywords. The first 150 characters should include the main keyword, as this is what appears in search snippets. Describe the video content in detail, explaining how it benefits the viewer, but don’t stuff your description with keywords – we all notice when it’s happening, and so does Google.

At the end of your video, encourage your viewers to comment, like, or ask questions. Engagement metrics are very important for SEO rankings on YouTube.

Last but not least, promote your videos on other platforms, blogs, email newsletters, and all social channels where your B2B audience is active. You also want to Include YouTube videos in relevant blog posts or landing pages on your site. This will increase both website traffic and video views.

Use YouTube Shorts

YouTube Shorts video ideas are perfect for showcasing a key feature of your product. A 15-60 second video showing how a tool or software works can be enough to spark curiosity. You can present a common industry problem and show how your product or service solves it.

Feel free to reuse your content – if you have longer webinars, presentations, or product demos, extract key highlights and turn them into Shorts. Show snippets of company culture, or how you create your products, and see what works better for your YouTube channel.

If you’re launching a service update, one of the most engaging video ideas for YouTube shorts is a teaser. By posting just a short preview, you can get potential clients excited for the full launch video and the release itself.

As always, you should use different formats like animation, talking-head videos, or screen recordings to see what resonates with your audience. You can track your YouTube Shorts’ performance with Socialinsider to see which of them performed best.


Provide value to viewers

Are you making a video to entertain, educate, inspire, or persuade? Are you a pillar in your niche? It’s vital to have your content serve a purpose.

If your YouTube video is enjoyable to watch, it will capture attention and keep viewers engaged. You don’t have to make your content on YouTube overly humorous or deep, but it should still be visually appealing, compelling, and easy to follow. It keeps your audience entertained while subtly educating or building trust in your brand.

One of the strongest ideas for YouTube content in B2B is educational. Teaching your audience something new, providing tips, or offering step-by-step guides can position your brand as an expert in the industry. Educational videos on YouTube tend to be shared a lot as well.

Presenting how your product has changed the industry or highlighting success stories can inspire others to take action or consider new approaches.

You don’t want to promote your business and vision for the sake of promoting. YouTube videos can focus on persuading the viewer to take action, be that making a purchase, subscribing to a newsletter, or attending a webinar. However, persuasion should come from demonstrating value, not hard selling.

When your content, especially on YouTube is viewed as valuable and influential in your industry, it helps you build overall credibility.

If you wonder what to do on YouTube, start off with posting regularly and staying active in the conversation around your industry.

Share in-depth knowledge and solutions that can’t be easily found elsewhere; answer questions, participate in discussions, and provide continuous value; and, most importantly, try your best to be the first to cover new trends or technologies in your niche.

Get video inspiration from competitive channels

Start by identifying the key players in your industry who have a strong YouTube presence.

Once you've selected the relevant channels, you want to dive into their top-performing videos.

If you can’t come up with what videos to make on YouTube based on the overall video display, look for the videos with the most views, likes, comments, or shares. These social media metrics indicate that the audience likes the content. But social media competitive analysis is something that you shouldn’t waste your time doing manually.

Create a project with your top competitors on Socialinsider and add all the needed channels to the project by clicking on ‘Add social profiles’.

Then, quickly scan through your competitor's YouTube videos to see if anything interesting pops out (based on the metrics, of course).

Spy on your competitor's YouTube videos and metrics and get content inspiration!

After that, you want to do the same work you did for your channel (see the ‘Analyze your content pillars on YouTube’ section of this article above), but for your competitors' channels.

This analysis can not only inspire you to formulate your best YouTube content ideas or create something you haven’t considered important before, but also gather insights on how you perform in your industry.

For example, if you want to compare your performance against a competitor, you can simply go to the ‘Compare’ section and pick a channel you want to compare yours with.

Final thoughts

Optimizing your YouTube channel involves a strategic approach to content creation, analysis, and audience engagement. Increase your search visibility by integrating relevant keywords into your video titles and descriptions, and promote your videos across multiple platforms to maximize social media reach, but never stop experimenting with and analyzing your content.

All the abovementioned YouTube video ideas are there to help you grow, and Socialinsider is there to help you do your effortless market research. Additionally, analyzing competitor channels can spark fresh video ideas and reveal effective strategies.

Continuous exploration and adaptation are crucial. All this combined allows you to refine your approach and stay ahead in the market competition. Good luck, and have fun with it.

FAQs on YouTube video ideas

Educational content such as tutorials, product comparisons, and success stories are the most popular video ideas for YouTube. They offer useful information and real-world advice, helping you build trust and establish your brand as an expert in the field.

Aside from that, company-related types of content on YouTube like product presentations and company culture videos also do really well from the marketing perspective. Such videos help give your brand a more welcoming atmosphere, letting potential clients see what you stand for and get a feel for the people behind the company.