Get social media industry trend reports to shape your marketing strategy in 2023
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Airlines
Worldwide Q2 2023
Engagement Rate per Post
0.27%
1.07%
0.01%
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Arts & Crafts
Worldwide Q2 2023
Engagement Rate per Post
0.34%
0.72%
0.05%
4.77%
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Appliances
Worldwide Q2 2023
Engagement Rate per Post
0.09%
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Automotive
Worldwide Q2 2023
Engagement Rate per Post
0.27%
0.70%
0.06%
3.62%
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Alcohol
Worldwide Q2 2023
Engagement Rate per Post
0.35%
0.80%
0.12%
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Beauty
Worldwide Q2 2023
Engagement Rate per Post
0.10%
0.35%
0.03%
1.80%
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Beverages
Worldwide Q2 2023
Engagement Rate per Post
0.30%
0.84%
0.05%
6.49%
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E-commerce
Worldwide Q2 2023
Engagement Rate per Post
0.08%
0.49%
0.02%
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Education Global
Worldwide Q2 2023
Engagement Rate per Post
0.11%
1.41%
0.05%
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Fashion
Worldwide Q2 2023
Engagement Rate per Post
0.09%
0.29%
0.16%
1.86%
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Fashion - Influencers
Worldwide Q2 2023
Engagement Rate per Post
0.24%
0.70%
0.11%
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FMCG Food
Worldwide Q2 2023
Engagement Rate per Post
0.36%
0.90%
0.06%
5.15%
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Higher Education UK
Engagement Rate per Post
1.68%
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Higher Education US
Engagement Rate per Post
9.20%
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Home & Living
Worldwide Q2 2023
Engagement Rate per Post
0.22%
0.48%
0.02%
2.22%
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Hotels & Accommodation
Worldwide Q2 2023
Engagement Rate per Post
3.39%
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Jewelry
Worldwide Q2 2023
Engagement Rate per Post
0.11%
0.38%
0.12%
9.55%
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Luxury Fashion
Worldwide Q2 2023
Engagement Rate per Post
3.45%
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Magazines & Journals
Worldwide Q2 2023
Engagement Rate per Post
0.08%
0.61%
0.01%
3.28%
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Media House
Worldwide Q2 2023
Engagement Rate per Post
0.09%
0.58%
0.01%
3.28%
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NGOs
Worldwide Q2 2023
Engagement Rate per Post
0.17%
1.09%
0.04%
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Personal Care
Worldwide Q2 2023
Engagement Rate per Post
1.01%
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Restaurants & Cafes
Worldwide Q2 2023
Engagement Rate per Post
0.27%
0.79%
0.09%
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Retail
Worldwide Q2 2023
Engagement Rate per Post
0.15%
0.45%
0.05%
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Sports & Outdoors
Worldwide Q2 2023
Engagement Rate per Post
0.21%
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Tech & Electronics
Worldwide Q2 2023
Engagement Rate per Post
0.01%
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Telecom
Worldwide Q2 2023
Engagement Rate per Post
0.14%
0.64%
0.01%
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Travel
Worldwide Q2 2023
Engagement Rate per Post
0.29%
0.86%
0.02%
11.08%
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SOCIAL MEDIA INDUSTRY TREND REPORTS FAQs
1.How can social media industry trend reports help digital marketers?
With the use of social media industry trend reports, you get insights into industry data, competitive analysis, and tips about audience behaviour and preferences. These can help you with forecasting and also crafting your future marketing strategies, while also making data-driven decisions.
2.How often do we update our social media industry trend reports?
We update our industry trend reports twice a year, at the end of Q2 and at the end of Q4, always adding fresh data that can help digital marketers prepare their social media strategies for the year to come.
3.What do our social media industry trend reports include?
Our social media industry trend reports include data about top 22 industries, revealing social media trends and practices, including data about platform-specific trends, data analytics and insights, and predictions about future trends. All this can inspire you to build your own digital marketing strategy.
4.What are the industries with the highest number of active users on social media?
The industries with the highest number of active users are technology, entertainment and retail.