How Smarty Social saves 10-15 hours per month with Socialinsider’s reporting tool

Smarty Social is a social-first healthcare marketing agency using the power of social media to reach, educate, and inspire their clients and their consumer audiences. As a full-service social media marketing agency, their core services include social media branding and strategy, social advertising campaigns, influencer marketing, content creation, and community management, along with their proprietary Social Academy training program

Their clients range from well-established healthcare companies to medical device start-ups looking to disrupt their space. Their team has a long history and expertise in managing social media marketing within these highly regulated industries.

Jami Eidsvold, the founder and CEO of Smarty Social, told us that providing their clients with data-driven solutions is at the core of everything they do. So it’s no wonder that since they started using Socialinsider, they’ve managed to drive impressive results and stand out in countless business pitches.

Challenge

• Spent too much time manually collecting data
• Lack of data integrity
• Time consuming reports, social media audits, and benchmarks

Smarty Social’s complex work required a tool that could provide regular social media audits, competitive analysis, influencer research, content and platform performance, and social benchmarking for their existing clients and pitch new business.

“Providing our clients with data-driven solutions is at the core of everything we do at Smarty Social.”

Before using Socialinsider, Smarty Social’s day-to-day work was hampered by a multitude of time-consuming tasks.

“This work can be time-consuming, and the integrity of the data is critical. We are always looking for ways to find efficiency and support our team with the right tools and resources.”

Socialinsider’s analytics, reporting, and benchmarking tool offered them exactly what they needed - a unified dashboard that can make every team’s work more efficient.

The competitive advantages with Socialinsider

• Constantly monitor the competition and improve platform and content performance
• Automate the process of social media audits
• Discover new business opportunities and do thorough research on influencers

Smarty Social has an ongoing need to do a quick analysis for new business opportunities and conduct deep-dive analysis on platform and content performance, and research industry trends and influencers.

Not only that, but they need to evaluate the content performance and engagement metrics to improve their recommendations and the results of their campaigns ultimately.

All these tasks take a lot of time and resources. Socialinsider gave them access to all this information into a single hub, speeding up these processes and leaving more room for evaluating opportunities and making valuable recommendations to their clients.

“We chose Socialinsider specifically to conduct frequent social media audits for our Social Academy small business clients and gain insights on their competitors.”

We also asked Jami what she liked the most about Socialinsider. And we were not surprised to find out that Smarty Social was impressed with our benchmarking tool, which is now fundamental for their competitive analysis, social audits, and influencer research.

“The fact that we can see channel and content performance for social media accounts that we don't have administrative access to makes Socialinsider indispensable for competitive analysis, social audits, and influencer research.”

Smarty Social learned how to make the most out of Socialinsider to maximize their results. They use the tool in two ways:

• every week for social media audits and to research new business pitches and influencer campaigns.
• on a monthly and quarterly basis to support ongoing client reporting and to identify insights that fuel new recommendations.

Results

• 10-15 hours saved per month with automated reports
• Improved content strategy by identifying top-performing content
• Won new pitches with Socialinsider’s insightful data

Socialinsider allows Smarty Social to streamline its approach to social audits, saving them valuable time and agency resources.

“Over time, this has saved hundreds of hours of time dedicated to these projects, freeing up mental space to evaluate opportunities, make clear recommendations and then track and report on impact.”

Specifically, Socialinsider saves the team at Smarty Social 10-15 hours of agency time a month, which can now be put to greater use, such as creativity or consultancy.

Not only that but the content strategy is constantly improved by identifying top-performing/most engaging content. With Socialinsider’s data and insights, Smarty Social can inform future creative and consistently improve results.

Smarty Social found that they are most successful when bringing meaningful data points and insights to their recommendations, which is their goal for every pitch.

With Socialinsider, they have access to impressive data and thus stand out when discussing new business pitches.

“The insights we are able to glean from the data Socialinsider provides has helped us stand out and showcase our data-driven approach in countless new business pitches.”