Company
Tribal Worldwide is a digitally-centric global advertising agency. They are part of Omnicom International network and proud members of The Group - the largest group of communication companies in Romania.
Headquarter
New York
Results
- Monthly reports in less than 2 hours
- Increasing team productivity
- Saving money on reporting tools
Key Features Used
Tribal Worldwide Romania is a full-service digital creative agency with one of the biggest social media content departments in the country. The social media team leads big accounts like McDonald’s, Heineken, Glovo, Groupe Renault, Lipton Ice Tea & co.
For their work and results, Tribal Worldwide was the only Romanian agency awarded with “Best use of Facebook” at SABRE Awards EMEA.
We talked to Arnold Vieriu - Head of Social Media at Tribal Worldwide Romania, to find out what are the reports that make the difference to their clients, and how they’ve been optimizing their process of gathering social media insights and creating strategies based on their own and their competitors’ performance.
Challenge
- Looking for a complete solution for reporting
- Easy access to competitive reports
- Lack of customization
“We experienced a lot of tools: from the local ones to the fanciest ones, but we felt that we don’t match with their standard, never custom packs. Until we met the Socialinsider team :). ”
Arnold Vieriu, Head of Social Media at Tribal Worldwide Romania
After experimenting with a lot of social media tools for their analytics, insights, and reporting needs, from local solutions to fancy (and expensive) ones, the agency didn’t feel that any of them met their standards. Besides, what they needed was a custom approach, which was only possible after starting to use Socialinsider.
“The biggest problem we faced before your tool was not being able to find a tool that sums up all we need: all the parameters we have to measure. With Socialinsider, the social media competitive reports are easier and usually done shortly”
Arnold Vieriu, Head of Social Media at Tribal Worldwide Romania
The competitive advantages with Socialinsider
- Get a partner, not just an analytics tool
- Intuitive reporting and insights platform
- One platform for benchmarking and analytics
After trying out Socialinsider, Tribal Worldwide’s team decided it’s exactly what they needed: a real partner with customized solutions and very open to dialogue.
Now, the tool helps them get quality social media data for the accounts that they work for, and have all the performance data that they need in a very short time.
“The customized solution provided by Socialinsider is what every social media department needs. We are using this social media analytics and competitive tool now for all our 40 social media clients because we can have all the performance data in a short time”
Arnold Vieriu, Head of Social Media at Tribal Worldwide Romania
The fact that they can see both their clients’ channels performance and their competitors’ in one place, being able to categorize them by projects, is one of the features that the team at TW Romania loves most about Socialinsider.
“As a whole, SocialInsider is the most intuitive reporting and insights platform – we really appreciate the data accuracy and the minimal and easy-to-understand design of the pie charts”
Arnold Vieriu, Head of Social Media at Tribal Worldwide Romania
Now, the social media team at Tribal Worldwide Romania uses Socialinsider to run daily reports for their biggest clients, and also for monthly reports and competitive analysis.
This way, they can offer their clients a complete monthly perspective across all parts of their work and their results. Two of the reports that they focus on the most are “Top 3 posts by engagement” and “Top hashtags”
Results
- Monthly reports in less than 2 hours
- Increasing team productivity
- Saving money on reporting tools
It can be frustrating to spend hours finding the right reports in different analytics tools and only getting basic information. Also, for clients of such size and importance, having an overview of the competition’s efforts is an opportunity that they can’t afford to miss.
Using Socialinsider has proved to be a great choice in terms of value for money, because the quality of the data, of the reports, and of their structure is impressive, compared to much costlier solutions.
Thanks to the tool’s capacities, Tribal Worldwide Romania is now ready to send monthly reports to their clients in less than 2 hours. That’s half of the time they needed before using Socialinsider.
This means increased productivity for the agency team, which can now spend more time on other tasks.
“We saved a lot of wasted hours with the basic reports and all the formulas, time that now is invested in creative projects or constructive discussions with the team. I think that choosing Socialinsider was one of the best investments in our team: we saved a lot of time and money”
Arnold Vieriu, Head of Social Media at Tribal Worldwide Romania
