Facebook Stats 2024 to level up your marketing game

When it comes to pop culture trends, the engagement rate for Black Friday campaigns for the Retail industry has dropped in 2023.

With Facebook trends statistics, we find out that in 2022, the engagement trend for Black Friday campaigns reached a new high in November, with an average of 0.12%. In 2023, the engagement rate started to increase from March, and in June 2023 it registered a value of 0.04%, displaying a growing tendency.

For the Black Friday campaigns in the Travel industry, the engagement trend is decreasing.

Even if in 2022, the Black Friday campaigns for the Travel industry reached the highest high in August, indicating an engagement rate of 0.30%, in 2023, everything changed.

This Facebook statistic shows that the engagement trend for Black Friday campaigns in the Travel industry has recorded a drop, then a booming increase in Spring and in June 2023, the value was close to 0.

Facebook trends statistics show that for Christmas campaigns in the Media house industry, the engagement trend is increasing.

After a lot of ups and downs, the engagement trend for Christmas campaigns for the Media house industry is now increasing, recording in June 2023 a value of 0.06%.

Its highest high was recorded in December 2022, with an engagement rate of 0.3%.

When it comes to Fashion Week campaigns, the engagement trend for the Magazines & Journals industry is now increasing.

With Facebook statistics, we found out that in 2022, the highest values recorded for the average engagement rate per post for Fashion Week campaigns touched 0.3% in August.

After recording a huge decrease, now the values of engagement for this pop culture event seem to increase, indicating 0.11% engagement rate in June 2023.

When it comes to Christmas campaigns for the Home & Living sector, the engagement rate is on a downward slope.

In 2022, the engagement rate for Christmas campaigns in the Home & Living sector reached the highest value in December, indicating 0.25%.

With the data gathered with Facebook statistics, we find out that in 2023, the value of the engagement rate was even higher between January 2023 and February 2023, indicating 0.4% for Christmas campaigns for the Home & Living sector.

Since February 2023, the engagement trend was rapidly decreasing, and in June 2023 it measured 0.02%.

For Mother’s Day campaigns, Facebook trends statistics underline that the engagement trend for the E-commerce industry is growing.

In 2022, the engagement rate for Mother’s Day campaign for the E-commerce industry recorded the highest value in January 2022, with 0.1%, and then it slowly dropped until the end of 2022.

In January 2023, the value of the engagement rate for Mother’s Day campaigns started to increase and in May 2023 it reached 0.12%.

When it comes to Mother’s Day campaigns in the E-commerce sector, the engagement rate per post has varied a lot in the last year and a half.

Facebook trends statistics show that in 2022, the engagement trend for Mother’s Day campaign for the E-commerce sector reached the highest high in January 2022, with 0.01%.

After it went down for a few months, the engagement rate for this pop culture event increased, reaching 0.06% in February 2023. After that moment, the engagement trend significantly dropped to 0.01% in June 2023.

Statuses have the highest average engagement rate on Facebook in 2022.

Even if videos increased in popularity, their performance still does not surpass the one of statuses. Not even image content.

This chart can help you make predictions about the engagement of future content posted on Facebook, and the numbers show that users and brands should focus more on statuses.

It seems that the influence of Twitter has reached on Facebook.

Reels perform best on Facebook in 2023, having the highest average engagement rate for the Airline industry.

The average engagement rate for status on Facebook, for the Airline industry is 0.16%. The average engagement rate for photos on Facebook for the Airline industry is 0.31%.

The average engagement rate for videos, the second least performing type of post for the Airline industry, registers 0.22%.

Links perform best on Facebook in 2023, having the highest average engagement rate for the Beauty industry, with a value of 0.2%.

The average engagement rate for Reels on Facebook, for the Beauty industry is the lowest, showing 0.08%. The average engagement rate for albums, the type of post that registers the second lowest performance on Facebook for the Beauty industry is 0.09%.

The average engagement rate for photos, the second best performing type of post for the Beauty industry, registers 0.14%.

Reels perform best on Facebook in 2023, having the highest average engagement rate for the Services industry, with 0.3%.

The average engagement rate for photos on Facebook, for the Services industry is 0.185%. The average engagement rate for status, the type of post that registers the lowest performance on Facebook for the Services industry is 0.08%.

Statuses perform best on Facebook in 2023, having the highest average engagement rate for the Retail industry.

The average engagement rate for statuses on Facebook, for the Retail industry is 0.25%. The average engagement rate for videos, the type of post that registers the lowest performance on Facebook for the Retail industry is 0.11%.

The average engagement rate for photos, the second best performing type of post for the Retail industry, registers 0.19%.

Albums perform best on Facebook in 2023, having the highest average engagement rate for the Telecom industry.

The average engagement rate for albums on Facebook, for the Telecom industry is 1.21%. The average engagement rate for status, the type of post that registers the lowest performance on Facebook for the Telecom industry is 0.16%.

The average engagement rate for videos, the second best performing type of post for the Telecom industry, registers 0.31%.

Albums perform best on Facebook in 2023, having the highest average engagement rate for the Education industry.

The average engagement rate for albums on Facebook, for the Education industry is 0.2%. The average engagement rate for status, the type of post that registers the lowest performance on Facebook for the Education industry is 0.11%.

The average engagement rate for Reels, the second best performing type of post for the Education industry, registers 0.17%.

Links perform best on Facebook in 2023, having the highest average engagement rate for the Beverages industry.

The average engagement rate for photos on Facebook, for the Beverages industry is 0.38%. The average engagement rate for statuses, the type of post that registers the lowest performance on Facebook for the Beverages industry is 0.09%.

The average engagement rate for Reels, the second least performing type of post for the Beverages industry, registers 0.13%.

Photos perform best on Facebook in 2023, having the highest average engagement rate for the Magazines & journals industry.

The average engagement rate for videos on Facebook, for the Magazines & journals industry is 0.23%. The average engagement rate for links, the type of post that registers the lowest performance on Facebook for the Magazines & journals industry is 0.07%.

The average engagement rate for status, the second least performing type of post for the Magazines & journals industry, registers 0.08%.

Photos perform best on Facebook in 2023, having the highest average engagement rate for the Travel industry.

The average engagement rate for videos on Facebook, for the Travel industry is 0.26%. The average engagement rate for links, the type of post that registers the lowest performance on Facebook for the Travel industry is 0.16%.

The average engagement rate for Reels, the second least performing type of post for the Travel industry, registers 0.17%.

Links perform best on Facebook in 2023, having the highest average engagement rate for the FMCG Food industry.

The average engagement rate for photos on Facebook, for the FMCG Food industry is 0.48%. The average engagement rate for Reels, the type of post that registers the lowest performance on Facebook for the FMCG Food industry is 0.15%.

The average engagement rate for albums, the second least performing type of post for the FMCG Food industry, registers 0.23%.

Photos perform best on Facebook in 2023, having the highest average engagement rate for the Healthcare industry.

The average engagement rate for photos on Facebook, for the Healthcare industry is 0.4%. The average engagement rate for videos, the type of post that registers the lowest performance on Facebook for the Healthcare industry is 0.13%.

The average engagement rate for status, the second least performing type of post for the Healthcare industry, registers 0.14%.

Links perform best on Facebook in 2023, having the highest average engagement rate for the Fashion industry.

The average engagement rate for links on Facebook, for the Fashion industry is 0.4%. The average engagement rate for albums, the type of post that registers the lowest performance on Facebook for the Fashion industry is 0.05%.

The average engagement rate for status, the second least performing type of post for the Fashion industry, registers 0.07%.

Photos perform best on Facebook in 2023, having the highest average engagement rate for the Automotive industry.

The average engagement rate for photos on Facebook, for the Automotive industry is 0.4%. The average engagement rate for status, the type of post that registers the lowest performance on Facebook for the Automotive industry is 0.12%.

The average engagement rate for videos, the second least performing type of post for the Automotive industry, registers 0.26%.

Videos perform best on Facebook in 2023, having the highest average engagement rate for the E-commerce industry.

The average engagement rate for videos on Facebook, for the E-commerce industry is 0.8%. The average engagement rate for albums, the type of post that registers the lowest performance on Facebook for the E-commerce industry is 0.04%.

The average engagement rate for links, the second least performing type of post for the E-commerce industry, registers 0.06%.

The average engagement rate per post for all industries in UAE in 2023 varies from the Automotive industry to the E-commerce industry.

The highest value for the average engagement rate per post was recorded in 2023 for the Automotive industry, with 0.81%.

The lowest value for this metric on Facebook was 0.001% for the E-commerce industry.

Depending on the placement of the ad, the Facebook ad spent differs. The highest price is paid for Facebook ads placed in Stories.

Facebook ads that appear in Stories are the most expensive. Social media managers and brands spend around 45 USD for an ad.

The lowest amount paid for Facebook ads is for those placed in the right hand column, with an cost of 3 USD.

Depending on the profile size and format used for video content, the average engagement rate per post can differ on Facebook.

The highest average engagement rate on Facebook is for Square videos for profiles with a follower count between 0-5,000, reaching 2.1%.

The lowest average engagement rate on Facebook is registered for Landscape videos for profiles with a follower count of 100,000 or bigger, reaching 0.19%.

Different types of Facebook posts are popular for different industries. Let’s see which type of post on Facebook is more popular.

Here you can see the popularity of Facebook types of posts for 20 industries. The most popular type of Facebook post is photo across all industries.

The least popular type of post on Facebook, for all industries, is represented by Reels. Videos and albums seem to be competing for a spot as the second most popular type of post for most industries.

Depending on the placements of ads on Facebook, the CTR can have different values.

The highest average CTR on Facebook is for the ads that appear in feed, with a value of 5.2%. The lowest average CTR on Facebook is for the ads displayed on the right hand column, reaching 0.01%.

The average link clicks rate per post type differs depending on your number of followers.

There are 5 types of posts on Facebook, like video, album, link, photo and status. The average link clicks is the highest for links, for profiles with a follower count between 0 - 5,000.

The lowest link clicks rate per post is registered for photos, for Facebook profiles with a follower count of 100,000 or bigger.

The Facebook median reach in 2023 was the highest for the Arts & crafts industry.

In this chart, the median reach on Facebook across all industries reached its high for the Arts & crafts industry, with a value of 5.5.

The lowest value for the median reach on Facebook in 2023 is for the Magazines & journals industry, reaching 0.9.

The average share rate on Facebook across all industries reached its highest for the Arts & crafts industry in 2023.

The highest average share rate on Facebook topped for the Arts & crafts industry, with a value of 0.04%. The lowest average share rate on Facebook is registered for the Jewelry industry, indicating 0.005%.

The second highest average share rate on Facebook is for the Travel industry, reaching 0.028%.

The average impression rate on Facebook across all industries is the highest for the Arts and crafts industry.

The highest average impression rate on Facebook across all industries is 5.7% for the Arts and crafts industry.

The lowest average impression rate on Facebook across all industries is 0.9% for the Magazines & journals industry.

The average reach rate on Facebook for the Automotive sector is 4.8%.

The highest value registered in 2022 for the average reach rate on Facebook for the Automotive industry was in May, with a high of 4.8%.

The lowest average reach rate on Facebook for the same industry in 2022 was in September, indicating 2.8%.

The average share rate on Facebook for the Arts & crafts industry in 2022 is 0.025%.

Even if the average share rate for the Arts & crafts sector is pretty low compared to other industries, the highest high was reached in June, with a value of 0.025%.

The lowest average share rate for the Arts & crafts sector was registered in August, hitting 0.013%.

The average reach rate on Facebook for the Beauty sector reached a high of 3.4%.

The lowest average rate for the Beauty industry on Facebook in 2022 was recorded in August, indicating 2.4%.

However, most of the year, the reach rate was close to the highest high for this industry, namely 3.4%.

For the Home & living sector, the average reach rate on Facebook has varied a lot from quarter to quarter.

On Facebook, the average reach rate for the Home & living sector has attained the highest value in July, with 4.3%.

The lowest value registered for the average reach rate was in November 2022, when it dropped to 2.9%.

For the Beverages industry, the average reach rate on Facebook has significantly increased towards the end of 2022.

Even if it started pretty low in January, the average reach rate for the Beverages sector increased to 6% in December 2022.

The lowest low recorded for the Beverages industry in terms of the average reach rate is in June 2022, with 3.1%.

The average reach rate on Facebook for the Fashion industry in 2022 has started high and ended the year at a lower value.

The highest high for the average reach rate for the Fashion sector is in February 2022, with 2%.

The lowest value for the Fashion industry’s reach rate appears to be May, with an average of 1.25%.

The average share rate, calculated by followers, for the Home & living industry on Facebook reached its highest at the beginning and at the end of 2022.

The lowest value registered for the share rate by followers, on average, on Facebook was in August, indicating 0.012%.

For this sector, the highest average share rate by followers was recorded in February 2022, with a value of 0.016%.

The Travel industry registered a higher average share rate by followers on Facebook at the beginning of 2022, compared to the end of the year.

Even if the average share rate by followers on Facebook for the Travel industry looked promising at the beginning of 2022, towards the end, it dropped significantly.

The highest high was registered in January 2022, of 0.030%, while the lowest value is in December 2022, indicating a drop by 0.014%.

On Facebook, for the Magazines & journals sector, the average share rate by followers was pretty constant throughout the entire year of 2022.

The highest value recorded for the average share rate by followers for the Magazines & journals sector was in August, indicating 0.012%.

The lowest low for the Magazines & journals sector’s average share rate was registered in April, with a value of 0.0071%.

For the Airlines industry, the average share rate by followers on Facebook has varied its trajectory like a rollercoaster during 2022.

The average share rate by followers for the Airlines industry on Facebook has indicated the highest value in June, of 0.025%.

The lowest low for the average share rate on Facebook for the Airlines industry was of 0.011%, recorded in October.

The average share rate by followers for the Jewelry industry has varied a lot on Facebook in 2022.

If the highest high for the average share rate by followers for the Jewelry sector is 0.012%, when it comes to the lowest value, it was registered in December 2022, indicating 0.003%.

For the Media house sector, the share rate by followers on Facebook has not varied much throughout the entire year.

The share rate by followers for the Media brands industry reached the highest value in September 2022, with 0.01%.

The lowest value for the share rate by followers for the Media sector on Facebook was in October, indicating 0.007%.

When it comes to the Automotive industry, the average share rate by followers on Facebook has ended the year on a downward slope.

For the Automotive industry, the average share rate by followers reached its highest in May 2022, with a value of 0.031%.

The lowest value attained by the average share rate by followers for the Automotive industry was registered in December, indicating 0.013%.

In 2022, the Beauty industry recorded an average share rate by followers on Facebook that remained pretty steady throughout the year.

For the Beauty sector, the highest average share rate on Facebook was registered in November 2022, with a value of 0.014%.

The lowest value that the average share rate for the Beauty sector reached was in August, indicating 0.011%.

The Beverage industry has a growing share rate by followers on Facebook.

If at the beginning of 2022, the brands in this industry started low, with a share rate of 0.014% in June, the year ended on a higher note for them, reaching 0.025% in December.

For the Fashion industry, the Facebook average share rate by followers has varied throughout the entire year of 2022.

The average share rate by followers on Facebook for the Fashion sector reached its highest value in 2022 in February, with a value of 0.008%.

The lowest value registered for the average share rate by followers for the Fashion industry was in November, indicating 0.0048%.

For the FMCG Food sector, the average share rate by followers on Facebook has remained quite steady throughout the year of 2022.

The highest average share rate for the brands in the FMCG Food industry was registered in December, with a value of 0.028%.

The lowest Facebook average share rate for the FMCG Food industry reached 0.019% in July.

The Facebook impression rate by followers for the Arts & crafts industry looks like a rollercoaster ride in 2022.

The Arts & crafts industry registered the highest impression rate by followers in November 2022, with a value of 6%.

The lowest value for the impression rate by followers for the brands in the Arts & crafts sector was in March, indicating 2.2%.

The impression rate by followers on Facebook for the Airlines industry has started the year at a low level and, after all the ups and downs, the year ended at the same level.

For the brands in the Airlines industry, the impression rate by followers on Facebook reached its highest high in February, indicating 7%.

The lowest value registered for the Airlines sector in terms of impression rate by followers was in January, reaching a value of 2%.

The impression rate by followers on Facebook for the Automotive industry remained steady during the last quarter of 2022.

The year started off on a highest high for the Automotive industry in terms of impression rate by followers on Facebook, with a value of 6.6% in January.

During the last two quarters of the year, the values for the impression rate by followers have remained mainly steady, the lowest low being registered in September, with a value of 3%.

For the Beverages industry, the Facebook impression rate by followers has had an ascending evolution in 2022.

The lowest value recorded by the Beverages sector in terms of the impression rate by followers was 3%, registered in January.

The highest value for the impression rate for the brands in the Beverages sector was in December 2022, reaching 6%.

The impression rate on Facebook for the brands in the Beauty sector registered a slight decrease from the beginning of 2022.

For the Beauty sector, the lowest value registered for the impression rate by followers on Facebook in 2022 was in August, showing 2.5%.

The highest high registered for the brands in the Beauty sector, in terms of impression rate, reached 4% in March.

For the FMCG Food sector, the impression rate by followers had an ascending evolution in 2022.

The highest value for the Facebook impression rate for the FMCG Food sector was registered in December, reaching 6%.

When it comes to the lowest low, the impression rate for the FMCG Food brands reached 3.8% in June.

For the brands in the Travel industry, the evolution of the impression rate has drastically varied throughout 2022.

The impression rate for the Travel industry reached the highest high in September, of about 40%.

The lowest value registered by the Facebook impression rate for the Travel sector was in December, indicating 4%.

For the Home & living industry, the Facebook impression rate by followers remained steady through the last quarter of the year.

The lowest value for the Home & living sector’s impression rate was recorded in August, reaching 2.9%.

The impression rate’s highest high for the brands in the Home & living sector was in July, indicating 5.2%.

In the Jewelry sector, the impression rate by followers on Facebook started off the year high, and it ended with lower values.

The Facebook impression rate by followers for the brands in the Jewerly industry registered the highest value in January, indicating 4.1%.

The lowest value for the Jewelry industry in terms of impression rate by followers was recorded in June, indicating 1.9%.

The impression rate by followers for the Fashion sector was constantly varying from quarter to quarter in 2022.

The highest value recorded by the brands in the Fashion industry for the impression rate was in March, indicating 2%.

The lowest value for the impression rate for the brands in the Fashion sector was recorded in May, indicating 1.4%.

The impression rate by followers on Facebook for the Magazines & journals industry has started low in 2022 and it continued to grow towards the end of the year.

For the Magazines & journals industry, the lowest value indicated for the impression rate was in January, with an average of 1%.

The highest value recorded for the impression rate for the Magazines & journals industry was in December, showing 1.6%.

For the brands in the Media sector, the impression rate by followers on Facebook has continuously varied through 2022.

The lowest value registered for the Media industry in 2022, when it comes to the impression rate on Facebook, was in February, indicating 0.8%.

When it comes to the highest value in the Media industry for the impression rate on Facebook, the chart shows 1.7% in December.