10 Influencer Marketing Campaigns That Won People Over

Let’s face it—nailing influencer marketing can feel like a mystery.

How do some brands turn social media campaigns into pure gold while others barely make a ripple?

The answer lies in strategy, creativity, and knowing how to leverage influencer partnerships effectively.

In this article, we’re breaking down the top examples of influencer marketing campaigns that got it right. Let’s get going!

What is an influencer marketing campaign?

An influencer marketing campaign is a strategic collaboration between a brand and an influencer to promote products or services to the influencer's audience.

It involves leveraging the influencer's reach, credibility, and connection with their followers to drive brand awareness, engagement, or sales.

These influencer campaigns typically include sponsored content, such as social media posts, videos, or blog articles, where the endorser shares their genuine experience or opinion about the product.

An influencer marketing campaign can target niche audiences and often result in higher engagement rates compared to traditional advertising.

Types of influencer marketing campaigns

Influencer marketing isn’t one-size-fits-all—it’s more like a choose-your-own-adventure.

Whether you’re aiming to amplify your social media reach, boost social media ROI, or build brand loyalty, there’s a strategy tailored to fit.

Let’s break down the key types of campaigns that brands and influencers love to work on:

Sponsored content

The classic go-to.

Brands pay influencers to feature their products or services in engaging posts, Reels, or Stories.

The goal is to introduce the product in a natural way to the influencer's followers, leveraging their creativity and credibility.

Authentic and to the point, this format puts your brand in front of their audience effortlessly.

Affiliate marketing

A performance-driven partnership where influencers earn a commission for every sale or lead they generate using personalized affiliate links or discount codes.

It’s measurable and encourages influencers to actively promote the brand because they directly benefit from conversions.

Giveaways and contests

These campaigns are all about social media engagement and audience growth.

Influencers promote a contest or giveaway hosted by your brand, often requiring participants to follow your account, tag friends, or interact with your posts.

It’s a fun way to drive social media traffic and attract new followers.

Brand ambassadorships

This involves forming a long-term relationship with influencers who regularly promote your brand over weeks, months, or even years.

Ambassadors become part of your brand identity, building trust with their audience and creating consistent exposure.

Social media takeovers

In a takeover, influencers temporarily control your brand’s social media accounts to create and share content.

This gives followers an insider look through the influencer’s perspective and adds a personal touch to your brand’s communication.

Event collaborations

Influencers are invited to attend and promote events like product launches, industry conferences, or pop-up stores.

They document their experience, often sharing real-time updates with their audience, which helps amplify the event’s visibility.

Content creation

In this approach, influencers create social media content—photos, videos, or even blog posts—that your brand can use on its own platforms.

This is especially useful for brands seeking fresh, high-quality, and relatable content created by professionals who know what resonates online.

Co-creation campaigns

A more involved collaboration where influencers and brands team up to develop a new product or service.

This type of campaign leverages the influencer’s unique style and audience insight while reinforcing their connection to your brand.

Examples of creative influencer marketing campaigns

Ready to supercharge your social media strategy?

Dive into these top influencer marketing examples that redefined creativity, drove engagement, and set the gold standard.

Perfect fuel for any social media strategist aiming to craft campaigns that captivate and convert.

#1. Redken x Sabrina Carpenter

Redken's partnership with Sabrina Carpenter exemplifies one of the most successful influencer marketing campaigns of 2024 and 2025.

By aligning with Sabrina during her viral rise to fame following her hit song, Redken capitalized on her growing popularity and the trust she holds with her audience.

As a global ambassador, Sabrina’s authentic connection to Redken has driven exceptional performance on social media, as shown on Socialinsider’s dashboard.

Over the past three months, the posts featuring Sabrina have consistently outperformed the others, with a single post generating an impressive 83K impressions, being among the top-performing ones in the campaign.

These results highlight how Sabrina’s credibility and her audience’s engagement have amplified Redken’s reach, while her relatability and alignment with the brand’s vision have strengthened its appeal.

Essentially, this influencer marketing model demonstrates how leveraging the right influencer at the right moment can elevate a brand’s presence and drive meaningful social media interactions.

#2. Rhode x Alexandra Saint Mieux

Another influencer campaign example is Rhode’s collaboration with TikTok creator Alexandra Saint Mieux, used to promote the launch of their limited-edition line of bubble phone cases.

This strategic influencer endorsement leveraged Alexandra’s glamorous and aspirational aesthetic, aligning perfectly with the brand’s luxury appeal and the exclusive nature of the product line.

By matching the cases to their popular peptide lip tints, the campaign created a seamless connection between product categories, appealing to Rhode's beauty and lifestyle audiences.

This particular post ranks among Rhode’s top-performing posts in recent months, achieving 247K likes, 3.6K comments, and an estimated reach of 9.04 million.

With an engagement rate by followers of  8.95% and 10 million impressions, the campaign clearly resonated with audiences.

Its success can be attributed to the visually striking imagery featuring Alexandra’s chic style paired with the vibrant product, the seamless integration of the product into Rhode’s aesthetic, and the emotional connection created by tying the cases to the brand’s iconic lip tints.

The timing of the launch, perfectly aligned with fall trends and consumer interest in seasonal collections, further enhanced its impact.

#3. Bumble x Amelia Demoldenberg

An excellent influencer marketing strategy example is Bumble's partnership with Amelia Dimoldenberg, who became the face of the brand in 2025.

This collaboration exemplifies the power of leveraging a relevant influencer to connect with the target audience.

Amelia’s decade-long journey, starting with her unpaid column "Chicken Shop Date" in 2011 and evolving into a hugely popular YouTube series by 2014, made her the perfect representative for Bumble’s modern dating narrative.

Her interviews, characterized by humorously awkward yet relatable first-date scenarios, align seamlessly with Bumble’s ethos of embracing the realities of dating with confidence and authenticity.

#4. Asos x micro-influencers

ASOS is a known example of a brand using influencer marketing effectively, particularly through its ongoing brand influencer programs with micro-influencers.

ASOS's collaboration with micro-influencers is a powerful way to consistently produce authentic content that connects with niche audiences.

By working with creators who have a strong bond with their followers, ASOS ensures that their campaigns feel genuine and relevant.

This strategy allows the brand to continuously reach new communities while staying true to its message of inclusivity and self-expression.

#5. Gillette x lifestyle influencers

Gillette's influencer partnerships examples show how the brand strategically targets family-oriented audiences by addressing practical needs and showcasing the razor as a thoughtful solution to everyday problems.

By collaborating with relatable lifestyle influencers, Gillette taps into niches such as caregivers and spouses who value comfort, quality, and meaningful gift-giving.

#6 Doritos x Super Bowl players

Doritos’ “Crash the Super Bowl” campaign is a fresh example of how brands can redefine an influencer campaign by shifting focus to their audience.

Instead of relying on traditional influencer partnerships, the campaign leverages American football players to turn everyday fans into creators, empowering them to showcase their talent and generate buzz around the event.

By encouraging user-generated content and giving finalists a platform to promote their work, Doritos transforms the participants themselves into micro-influencers, creating an organic, community-driven influencer activation.

#7 Headspace x wellbeing influencers

Headspace recognized influencer marketing opportunities on TikTok as a powerful way to raise awareness about mental health in an authentic and relatable manner.

By collaborating with creators who align with its mission of promoting mindfulness and well-being, the brand effectively reaches diverse audiences.

These influencers share personal stories about managing stress, anxiety, or other mental health challenges, highlighting how Headspace’s tools can help.

Through engaging TikTok content such as guided meditation demos, stress-relief tips, and testimonials, creators position Headspace as a valuable resource for managing daily pressures.

This strategy not only increases the app’s visibility but also fosters community engagement, normalizes mental health conversations, and makes mindfulness practices more accessible to everyone.

#8. Benefit Cosmetics x Cynthia Erivo

Benefit Cosmetics executed a standout influencer marketing campaign example by taking an innovative approach that set them apart.

Instead of opting for a traditional collaboration where an influencer promotes their products in a post, Benefit provided Wicked’s Cynthia Erivo with a complete makeup look for the Golden Globes, ensuring the brand was seamlessly integrated into a high-visibility event.

This allowed for organic exposure in a way that wasn’t disruptive, aligning perfectly with the event’s elegance while also tapping into the viral buzz surrounding the movie and the awards.

By blending into a cultural moment rather than standing out disruptively, Benefit demonstrated a unique use of social media marketing.

The campaign became one of their top-performing posts in recent months, with an impressive result of 88K estimated impressions, showcasing the power of authenticity and trend alignment.

Moreover, Benefit Cosmetics maximized the impact of their social media influencer advertising with Cynthia Erivo by strategically using PR to extend its reach.

They collaborated with her.ie to publish a detailed article titled A step-by-step guide to Cynthia Erivo’s Golden Globes look at home with Benefit Cosmetics, ensuring their products remained at the forefront of the conversation surrounding Cynthia’s iconic Golden Globes appearance.

By offering a clear and accessible guide, Benefit bridged the gap between aspirational celebrity beauty and everyday consumer practicality.

This combination of influencer marketing and strategic PR amplified the campaign’s reach, driving both brand awareness and product desirability.

#9. Crumbl Cookies x The Jonas Brothers

An excellent example of a top influencer-brand collaboration is Crumbl Cookies' partnership with the Jonas Brothers.

This campaign featured the Jonas Brothers visiting a Crumbl factory, getting hands-on with the cookie-making process, and conducting a taste test.

The integration of such globally recognized figures with an experiential, behind-the-scenes approach created significant buzz and relatability for the brand.

The post from this collaboration quickly climbed into the top most engaging posts for Crumbl Cookies in the last few months.

With over 2M impressions and an engagement rate by followers of 1.22% it makes for the perfect example of how effective influencer marketing combined with immersive experiences can significantly amplify a brand’s reach and impact.

#10. COMMENCE x Brooke Shields

One of the emerging influencer marketing trends is influencers evolving into business owners, leveraging their personal brand to launch products that resonate with their audience.

Brooke Shields’ hair care brand, Commence, is a prime example of how influencers-turned-entrepreneurs can still harness their notoriety and authentic connection with their followers to promote their products effectively.

Though only seven months old, Commence is already making waves in the beauty industry.

Shields, known for advocating for women over 40, has used her personal influence and values to shape a brand mission that directly connects with her audience.

Her role as both the face and the creative force behind the campaign is a testament to how influencer-driven brands can blend passion and purpose with effective marketing strategies.

This direct connection with the audience has resonated deeply, driving a 50% increase in sales over just eight weeks.

This success highlights a broader influencer marketing trend: even as business owners, influencers can use their platform to elevate their brands.

Shields’ ability to merge her personal advocacy with her brand mission reinforces the power of authenticity and relatability in influencer-led campaigns.

Final thoughts

These successful influencer campaigns showcase the power of creativity and strategy in action.

Use them as inspiration to fuel your ideas, think bigger, and craft a campaign that stands out.

Your next big win is just an idea away.

FAQs about influencer marketing campaigns

How to plan an influencer campaign?

Start with a clear goal: define what you want to achieve, such as brand awareness or sales. Identify your target audience and choose influencers who align with your brand values and appeal to your audience. Create a detailed social media campaign template, outlining key elements like budget, platforms, timeline, and messaging. Ensure you clearly communicate campaign expectations to influencers and use contracts to formalize the agreement. Lastly, track progress to determine what worked and what not.

How to evaluate the performance of an influencer marketing campaign?

Measure campaign success using key performance indicators (KPIs) like engagement rates, reach, website traffic, and conversions. Use tracking links or unique discount codes to monitor direct sales or actions. Compare campaign outcomes with your goals and benchmark results against industry standards. Tools like analytics dashboards can help streamline this process, providing insights to optimize future campaigns.

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