Top 23 AI Marketing Tools for 2025

In today's rapidly evolving digital landscape, marketers constantly seek innovative solutions to stay ahead of the curve. Artificial Intelligence (AI) has emerged as a game-changer, being incorporated into marketing tools, and revolutionizing how businesses approach marketing.

AI is assisting marketers in producing personalized customer experiences, predictive analytics, and other advanced strategies that are reshaping the industry.

When combined with analytics and data, AI-powered tools offer even deeper insights, enabling marketers to refine strategies, drive efficiency, and deliver unprecedented results.

This article delves into the exciting world of AI marketing tools, exploring their capabilities, benefits, and various AI use cases for marketing.

Let's dive in and discover how AI is shaping the future of marketing!

Why use AI tools for marketing?

According to a HubSpot report on AI marketing trends, 75% of marketers use AI to reduce manual task work and to focus on more important tasks.

HubSpot also discovered the most popular AI marketing tools categories:

• Chatbots
• AI CRM software
• AI productivity tools
• Visual AI tools
• Text generation tools

Embracing AI can make a huge difference in your marketing strategy. Here’s why you should consider using AI tools for marketing.

Work smarter, not harder

AI automates those repetitive tasks that eat up your time, like drafting emails, scheduling social media posts, and crunching data. This means you can spend more time on the fun, creative parts of marketing. With AI marketing automation tools, you can streamline your workflow and increase efficiency.

Make informed decisions

AI is great at quickly analyzing lots of data and finding patterns. This helps you make smarter decisions based on real insights.

Predictive analytics, for example, can forecast market trends and what your customers might do next. AI-driven insights provide valuable information to guide your marketing strategies.

Personalize customer experiences

AI tools can analyze customer data to create personalized content and recommendations. This makes customers feel special and understood, boosting their satisfaction and loyalty. Personalization marketing tools that utilize AI are incredibly impactful for marketers.

Easier content creation

AI can help brainstorm content ideas, create outlines, and even draft content. It saves you time and effort, letting you focus on adding your unique touch. Plus, AI helps with SEO, making sure your content gets seen by more people. AI content marketing tools are essential for creating high-quality, engaging content.

Engage customers in real-time

AI-powered chatbots and automated responses allow you to engage with customers 24/7. This real-time interaction improves customer satisfaction and strengthens your brand’s connection with its audience. AI-powered social tools help maintain continuous engagement.

Gain valuable insights

AI analytics tools offer deep insights into how your marketing is performing. They can track metrics, provide detailed reports, and highlight areas for improvement.

Save money

By automating tasks and improving efficiency, AI can help you save on costs. It enables more targeted and effective marketing campaigns, reducing wasteful spending and maximizing your budget. AI marketing tools for automation can significantly reduce operational expenses.

Stay ahead of the game

Using AI tools keeps you agile and ready to adapt to changes in the market. Businesses that leverage AI can innovate quickly, respond to customer needs effectively, and maintain a strong market presence. Top AI marketing tools ensure you stay competitive and relevant.

#1 Socialinsider (for social media content analysis)

Socialinsider is a social media analytics tool that uses AI to analyze social media content. You can identify content pillars and optimize your social media strategy with AI analytics.

Uncover what resonates with your audience by examining insights on various AI content pillars across all platforms. Refine your posts to establish a social media strategy that truly connects.

Once you add a new social media account to the Socialinsider dashboard:

• you can get the AI content pillars for any brand across all platforms.
• you can compare your content with top competitors to learn from their successes and sharpen your own approach.
• you can build on what’s worked in the past to create a strategy ready for tomorrow.

Pricing: AI content pillar analysis is available in all of Socialinsider's plans. Socialinsider offers a 14-day free trial, starting at $99/mo.

#2. Brand24 (for social media listening)

Brand24 offers a comprehensive AI social media listening tool that helps protect your brand reputation and measure brand awareness, demonstrating how social media analytics tools that utilize AI are so impactful for marketers.

Leveraging AI, Brand24 ensures you never miss a critical mention and understand customer sentiment across various platforms.

Key features:

• Sentiment analysis: Uses AI to identify positive, negative, or neutral mentions, helping you understand customer emotions and brand perception.
• Real-time monitoring: Tracks over 25 million online sources, including social media, news, blogs, videos, forums, podcasts, and reviews.
• Hashtag tracking: Measures hashtag reach and engagement, providing important metrics to optimize your marketing strategy.

Pricing: Brand24 offers a free trial, with pricing starting at $119. This ensures businesses of all sizes can access basic AI tools for digital marketing.

#3. Predis.ai (for writing tool for social media posts)

Predis.ai offers a complete suite of AI marketing tools designed to streamline and enhance your social media strategy, aligning with your social media goals. This tool helps you generate and share social media content effortlessly.

Key features:

• AI-powered content recommendations: Predis.ai provides AI-generated content that aligns with your brand language, ensuring consistency across all platforms.
• Content analysis: Leverage AI tools for content analysis to understand what works best for your audience, enhancing engagement and reach.
• Competitor profile analysis: Analyze competitor profiles to stay ahead of the curve and refine your strategy.

Pricing: Predis.ai offers a free trial with no credit card required, allowing you to experience its powerful AI marketing tools for digital marketing. After that, the pricing starts at $32 per month, with 60 AI-generated posts and 60 social media competitor analysis runs.

#4. Flick (for social media scheduling)

Flick offers a comprehensive AI-powered social media marketing platform designed to make managing, scheduling and growing your social presence easier.

Perfect for busy business owners, marketers, and content creators, Flick provides tools for scheduling, hashtags, caption writing, AI Instagram listening, and analytics.

Key features:

• AI social media assistant: Grow your brand and reduce your workload with Iris, your AI social media assistant. Iris helps with strategy, planning, content creation, and more.
• Hashtag tools: No more guesswork in hashtag research. Flick’s AI tools suggest the best hashtags to increase your reach and engagement.
• Post scheduler: Simplify planning, creating, and publishing your content with Flick’s easy-to-use scheduler, ensuring you stay organized and consistent.

Pricing: Flick offers a 7-day free trial with no credit card required, allowing you to experience its powerful AI tools for social media marketing. Flexible pricing plans are available to suit different needs and budgets, starting at £11 per month.

#5. Adverity (for data analytics)

Adverity is an integrated data platform designed for modern marketers, offering AI-powered solutions to automate data integration, governance, and management. AI algorithms streamline the process of data handling and transformation.

Marketers are using AI to streamline data processes, enhance social sentiment analysis tools, and improve decision-making. Trusted by leading agencies and brands, Adverity helps improve marketing performance and decision-making.

Key features:

• AI-powered data integration: Adverity automates the retrieval and unification of data from multiple sources, reducing the time spent on data preparation and cleaning.
• Data transformation: Uses AI to intelligently integrate and transform data, allowing for scalable and complex transformations using Python/RegEx-based syntax.
• Data governance: Centralize data management with features that ensure data quality, completeness, and security, making it easy to manage access across your organization.

Pricing: Adverity offers flexible pricing plans to suit different business AI marketing needs. To find out what suits your business, you must fill out a form and they’ll get back to you with the best plan for you.

6. ChatGPT (for marketing automation)

ChatGPT, developed by OpenAI, is a powerful AI marketing tool that assists businesses in creating high-quality content, improving customer engagement, and enhancing marketing strategies.

By leveraging advanced natural language processing capabilities, ChatGPT is one of the best AI marketing tools for copywriting. It can generate content, respond to customer inquiries, and provide insightful data analysis.

AI is the next step in business automation, and ChatGPT exemplifies this by streamlining content creation and customer interaction.

Key features:

• AI writing assistant: ChatGPT helps generate compelling content for blogs, social media posts, and marketing campaigns, ensuring your messaging is always on point.
• Content personalization tools: Create personalized marketing messages tailored to individual customer preferences, enhancing engagement and conversion rates.
• Generative AI: Produce creative copy, headlines, and social media content effortlessly, reducing the workload on your marketing team.

Pricing: ChatGPT offers a free version with limited access to a couple of premium features. The Plus plan starts at $20 per month.

7. Jasper AI (for content generation)

Jasper AI is an AI marketing platform designed to cater to every kind of marketer and every marketing need. Trusted by over 100,000 companies, Jasper uses AI for content creation, brand management, and marketing strategy with advanced AI capabilities.

Key features:

• Brand voice & knowledge base: Organize and manage your brand’s knowledge, voices, and style guides to maintain consistency across all content.
• Art & campaigns: Enhance creativity and execution with tools for creating visuals and managing marketing campaigns.
• Brand Voice & Knowledge Base: Organize and manage your brand’s knowledge, voices, and style guides to maintain consistency across all content.

Pricing: Jasper AI offers a 7-day trial which enables you to test their features. After that, pricing starts at $39 per month.

8. CopyAI (for copywriting)

Copy.ai offers a cutting-edge AI marketing platform designed to automate and enhance your go-to-market (GTM) strategy. Trusted by over 15 million users, Copy.ai helps streamline sales and marketing processes, creating content, prospecting at scale, and enriching CRM systems.

Key features:

• AI marketing OS: An all-in-one marketing solution that brings your strategy to life with speed and quality, ensuring all content stays on brand. This AI functionality is pivotal in maintaining consistency and efficiency.
• AI sales OS: An end-to-end solution for sales teams designed to handle repetitive tasks, allowing your sellers to focus on closing deals. This AI-driven automation boosts productivity and reduces manual effort.
• Zero-Retention Data Policy: Copy.ai ensures data security and privacy by not retaining any input data, providing flexibility across models without compromising on security.

Pricing: Copy.ai offers flexible pricing plans to cater to businesses of all sizes, starting with a free, limited plan and continuing with a $36 plan per month for more features.

9. Grammarly: (for writing and editing)

Grammarly is an advanced AI writing tool designed to enhance your writing quality, clarity, and effectiveness. Trusted by over 70,000 teams and 30 million users worldwide, Grammarly offers comprehensive solutions for individuals, businesses, and educational institutions.

Key features:

• AI writing assistant: Grammarly provides personalized writing suggestions to improve grammar, punctuation, and style, ensuring your text is clear and professional.
• Tone detector: Adjusts the tone of your writing to match your intended message, making your communication more effective.
• Plagiarism checker: Ensures originality by checking your content against billions of web pages and academic papers.

Pricing: Grammarly offers a range of pricing plans to suit different needs and budgets, from free to $15.

10. Hemingway (for writing)

Hemingway Editor is a powerful AI writing tool designed to help you write clearer, more concise content. By focusing on readability and simplicity, Hemingway ensures your writing is impactful and easy to understand.

Key features:

• Readability analysis: Highlights complex sentences, difficult words, and passive voice, helping you simplify your writing for better readability. AI can help edit these elements to enhance clarity.
• Writing suggestions: Provides actionable suggestions to improve sentence structure, eliminate unnecessary adverbs, and enhance overall clarity.
• Formatting tools: Includes tools for adding headings, bold and italic text, bullet points, and links, making your writing more organized and professional.

Pricing: Hemingway Editor offers straightforward pricing to suit individual writers ($8.33/month), professionals ($12.50/month), and teams ($12.50/month). You can test it out for free.

11. HubSpot: (for customer personalization)

HubSpot offers a comprehensive AI-powered customer platform designed to seamlessly connect your marketing, sales, and customer service efforts.

With over 216,000 customers in 135+ countries, HubSpot helps businesses grow better by unifying teams and providing a holistic view of the customer journey.

Key features:

• Marketing Hub®: AI-powered marketing software that helps you generate leads, automate marketing processes, and analyze performance.
• Sales Hub®: Easy-to-adopt sales software that leverages AI to build pipelines and close deals.
• Service Hub®: Customer service software powered by AI to scale support and drive retention.
• Content Hub™: All-in-one, AI-powered AI content marketing tool for creating and managing content.

Pricing: HubSpot offers a variety of pricing plans to meet the needs of different businesses: free tools, and professional and enterprise plans.

12. MarketMuse: (for keyword research tool)

MarketMuse is an advanced AI marketing tool designed to transform your content strategy by providing personalized, objective insights.

Incorporating social listening and AI usage in content optimization enables data-driven decision-making for better SEO performance.

Trusted by thousands of content strategy and marketing teams, MarketMuse helps you make data-driven decisions, optimize content, and improve SEO performance.

Key features:

• Content planning: Generate comprehensive content plans in minutes with page-level, site-level, and SERP insights. Identify what content to prioritize based on performance and gaps.
• Cluster creation & analysis: Build content clusters to address search intent and answer audience questions. Gain authority by owning your topic and including all relevant subtopics.
• Competitive content analysis: Analyze your competitors' content to identify gaps and leverage them for better SERP performance. Understand what competitors are missing and capitalize on those opportunities.

Pricing: MarketMuse offers flexible pricing plans to suit different business needs. Start with a free trial to explore MarketMuse’s capabilities and see how it can benefit your content strategy, then choose your plan starting at $149/month.

13. Gemini (for automation marketing workflows)

Google's Gemini is an AI-powered marketing tool designed to provide advanced social media insights and optimize your marketing strategies.

Leveraging the power of AI, Gemini helps businesses make data-driven decisions, enhance customer engagement, and drive better results.

Key features:

• AI-Powered insights: Gemini analyzes vast amounts of data to deliver actionable insights, helping you understand customer behavior, market trends, and campaign performance.
• Predictive analytics: Use AI-driven predictive analytics to forecast future trends, customer needs, and market opportunities. This enables proactive decision-making and strategy adjustments.
• Customer personalization: Enhance customer experiences with AI-powered personalization tools that tailor content, recommendations, and interactions based on individual preferences and behaviors.

Pricing: Google's Gemini offers flexible pricing plans to accommodate different business sizes and needs. Start with a free trial to explore Gemini’s features and capabilities and see how it can enhance your marketing efforts.

14. Descript (for video editing)

Descript is a revolutionary AI-powered video and audio editor designed to simplify and enhance your content creation process. With more than 6 million creators and teams using Descript, it combines powerful features with an intuitive interface, making it easy to edit videos and audio as if you were editing text.

Key features:

• Text-based editing: Edit audio and video by editing text. Cut, copy, paste, and type to generate words in your voice using AI speech.
• Full workflow coverage: Record, edit, collaborate, and publish within one platform, streamlining your entire content creation process.
• AI-powered tools: Utilize AI tools at every step, including transcription, filler word removal, green-screen effects, and more.

Pricing: Descript offers flexible pricing plans to suit different needs: you can start with a free, limited plan and then upgrade as needed, starting from $12 per person per month.

15. VEED (for video editing)

VEED is an intuitive, AI-powered video creation and editing marketing tool designed to make professional video production accessible to everyone. VEED offers a comprehensive suite of features, including social media analysis, to help you create, collaborate, and share videos effortlessly.

Key features:

• Video editing: Create professional-looking videos with ease. VEED’s intuitive interface allows you to cut, trim, and add effects without needing advanced editing skills.
• AI avatars: Speed up video production with high-quality AI avatars that can represent you or your brand in various languages and styles.
• Recording: Record yourself or your screen with just a few clicks. Edit and share your recordings directly from VEED’s platform.

Pricing: Their pricing starts at as little as €10 per month for the Lite version. They also provide custom plans for enterprises.

16. Canva (for design)

Canva is a versatile AI-powered design tool that makes it easy to create professional designs, collaborate with others, and share or print your creations. Trusted by millions, Canva offers a wide range of features to help individuals, teams, and businesses create stunning visuals.

Key features:

• AI-powered design tools: Leverage Magic Studio, a suite of AI-powered tools, to generate copy in your brand voice with Magic Write and transform your photos with Magic Edit. This AI-powered software solution simplifies the design process.
• Video editing: Create and edit professional videos with ease, using animations, audio, and more. Perfect for YouTube, social media, or any other platform.
• Templates: Access a vast library of customizable templates for everything from presentations and posters to social media posts and videos.

Pricing: Canva offers flexible pricing plans to cater to different needs. The free version is a good starting point, but you can also try the Pro and the Teams plans for prices starting from $12.99 per month.

17. CapCut (for design and video editing)

CapCut is one of the best AI-powered video editing tools designed to make video creation and editing accessible for everyone.  As a high-quality AI image generator and video editor, CapCut enables users to create professional-quality videos effortlessly, whether for social media, business, or personal use.

Key features:

• AI tools: Enhance your videos with AI-driven features such as background removal, image upscaling, and color correction. Utilize AI to generate high-quality content quickly and efficiently.
• Video editing: Comprehensive editing tools allow you to cut, trim, and add effects to your videos. CapCut supports both simple and complex editing needs.
• Text to speech & speech to text: Convert text to natural-sounding speech and automatically generate accurate captions for your videos.

Pricing: There’s a free version available, while paid plans start at $12 per month (billed annually).

18. OpusClip (for social media videos)

OpusClip is a video clipping tool designed to turn long videos into viral short clips quickly and efficiently. Trusted by over 6 million creators and businesses, OpusClip leverages advanced AI to help you create engaging social media content from longer videos.

Key features:

• AI B-roll generator: Automatically incorporates contextually relevant B-roll into your videos. Choose between royalty-free stock footage or AI-generated visuals for abstract concepts.
• Auto reframe: Adjusts clips for various aspect ratios, detecting speakers and moving objects to optimize presentation for virality.
• AI curation: Identifies the most compelling hooks, extracts highlights, and rearranges them into cohesive short videos.

Pricing: You can use OpusClip for free, while paid plans start at $15 per month (billed annually).

19. Intercom (for customer service)

Intercom is a comprehensive AI-first customer service platform designed to enhance customer interactions through advanced AI technology.

By integrating social sentiment analysis, Intercom helps businesses provide instant support, streamline agent workflows, and gain valuable insights, all while creating exceptional customer experiences.

Key features:

• Fin AI agent: Provides 24/7 support, resolving up to 50% of support volume instantly with accurate and contextual answers.
• Fin AI copilot: An AI assistant for support agents that offers instant assistance, enhancing productivity and efficiency.
• AI-driven insights & reporting: Robust analytics and reporting tools that provide actionable insights and recommendations for support leaders, leveraging AI-driven systems to offer deep and valuable data analysis.

Pricing: There’s a free trial available, while paid plans start at $39 per seat per month.

20. LiveChatAI (for chat assistant)

LiveChatAI is an advanced AI-powered live chat software designed to enhance customer support and marketing efforts. Trusted by over 37,000 companies, LiveChatAI automates customer service, improves productivity, and helps businesses grow by providing instant, personalized interactions across multiple communication channels.

Key features:

• AI chatbots: Automate up to 80% of customer queries, freeing up your support agents to handle more complex issues. AI chatbots provide instant responses, increasing efficiency and customer satisfaction.
• AI co-pilot: Boost productivity with One, the AI co-pilot that assists agents and sales reps by collecting and accessing company knowledge, suggesting replies, and speeding up resolution times.
• Live chat: Engage website visitors in real-time with live chat. Use pre-set messages to automatically initiate conversations or manually start chats with selected customers to enhance engagement and sales.

Pricing: LiveChat starts at $39 per month, but it also offers a free, forever basic subscription.

21. Chatfuel (for customer support)

Chatfuel is a leading AI-powered chatbot platform designed to scale businesses by automating customer interactions across various messaging channels.

With features tailored for e-commerce, customer support, and sales, Chatfuel enhances engagement and operational efficiency.

Key features:

• Fuely AI agent: An advanced AI agent that operates 24/7, efficiently managing tasks such as booking appointments, answering FAQs, qualifying leads, replying to comments, and making product recommendations.
• Integration capabilities: Seamlessly connects with major platforms like Stripe, Calendly, Shopify, Zapier, Google Sheets, and Hubspot, allowing for streamlined operations and data management.
• WhatsApp API integration: Official provider of the WhatsApp API, offering verified green badges, unlimited agent support on a single number, and built-in ChatGPT for human-like interactions.

Pricing: There’s a free trial available. Paid plans start at $14.99 per month.

22. Zapier (for automation)

Zapier is an AI-powered automation platform designed to help businesses automate their workflows, streamline processes, and integrate their favorite apps seamlessly. Zapier offers a robust set of features that enable you to automate tasks and focus on what truly matters.

Key features:

• Zaps: Create automated workflows with triggers and actions across 7,000+ apps, making your tools work harder for you.
• Interfaces: Design forms, web pages, and basic apps to power your business-critical workflows without needing any coding skills.
• Tables: Store, edit, and move data with a database that’s purpose-built for automation, ensuring efficient data management.

Pricing: There’s a free version available. Paid plans start at $19.99 per month (billed annually).

23. Albert AI (for digital marketing)

Albert AI is an advanced AI marketing platform designed to automate and optimize your digital advertising campaigns. AI in marketing has revolutionized the way businesses approach their advertising strategies, and Albert AI is at the forefront of this transformation.

By leveraging machine learning and AI, Albert AI helps businesses drive performance, increase efficiency, and maximize social media ROI. Trusted by leading brands worldwide, Albert AI offers powerful features to enhance your marketing strategy.

Key features:

• Autonomous operation: Albert AI autonomously manages and optimizes your digital campaigns, allowing marketers to focus on customer experience while the AI handles the heavy lifting.
• 24/7 optimization: Continuous optimization ensures that your campaigns are always performing at their best, with real-time adjustments based on performance data. AI makes this process much simpler by providing ongoing improvements without manual intervention.
• Cross-channel strategy: Implement holistic and agile strategies across various channels, including paid search, social, and programmatic accounts, covering 90% of the biddable universe.

Pricing: You’ll have to contact the sales team to get a pricing quote based on your needs.

Final thoughts

In conclusion, these are the top AI marketing tools currently available. While no single tool can address every need, combining these AI marketing tools can help you create the optimal stack for your specific requirements.

If you’re active on Instagram, make sure to prioritize Socialinsider. Its powerful social media competitor analysis, benchmarking and social media analytics tools  make it one of the best AI tools for social media.

By leveraging the strengths of these tools, you can enhance your marketing efforts and achieve superior results.

FAQs on AI tools for marketing

How can AI be used in marketing?

You can use AI marketing tools in multiple ways. One common use case is in content ideation. For instance, you could use tools like Chat GPT to automatically generate content ideas based on a specific keyword, your audience, niche, and more — all you have to do is write a few prompts.  

Other use cases include automating routine work, collecting and compiling complex data sets, SEO optimization, and more.

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