Social Media Automation Tools to Help You Streamline Your Workflow

Let’s just face it – social media marketing is a lot to handle, and it often feels like there’s never enough time to do it all. That’s where social media automation tools come to the rescue!

We’ve gathered the most effective tools to improve your marketing efforts and stay on track. Now, onto the details.

What is social media automation?

Social media automation is the process of using software to handle your repetitive social media tasks – scheduling posts, replying to FAQs, or analyzing performance. Instead of manually managing every update, you can utilize social media automation tools and streamline your workflow.

You can set up automatic posting to social media at times you need, respond to common questions, and get reports on how you're doing (typically, these include insights into your social media KPIs – engagement rates, follower growth, reach, impressions, etc.). This way, you can maintain a consistent online presence without spending all your time on routine tasks.

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Key Features to Look for in Social Media Automation Tools

When selecting tools for social media automation, it's important to consider the features that will best support your online strategy. Here are some key capabilities to look for.

• Content scheduling & publishing: This is the backbone of any social media automation tool. It helps you plan, organize, and auto-publish posts across platforms at optimal times. Scheduling and social media cross-posting tools ensure consistency and keep your brand active – even outside business hours.

• AI-powered content creation: We can’t AI everything, but we should make the most of it – so many marketers use social media automation tools with AI to generate captions, hashtags, and visuals. These tools analyze trends and audience behavior to craft engaging content while reducing creative fatigue.

• Social listening & monitoring: Social media isn’t just about posting – it’s also about understanding your audience and market landscape. Automated social listening tools track brand mentions, customer feedback, competitor activity, and trends to help you spot opportunities and manage your reputation.

• Engagement & customer interaction: Social media engagement automation tools centralize inboxes, automate replies, and deploy chatbots to cut response times. Fast responses build strong relationships and help improve algorithm performance, as platforms often reward brands that interact consistently.

• Analytics & performance tracking: Without proper analysis, social media efforts are guesswork. Built-in analytics and tools with automated social media reports track key metrics like reach, engagement, and conversions, helping you refine strategies and prove your impact.

• Multi-platform management: Handling multiple social accounts is easier with a unified dashboard. Tools to post to multiple social networks, maintain a consistent brand voice across platforms, and streamline workflow – especially for teams managing several accounts or campaigns.

Top social media automation tools to simplify your tasks

Social media automation tools can take some of the work off your plate by scheduling posts, tracking performance, and keeping engagement flowing. Check out these top picks to make your life easier.

Analytics and performance tracking tools

#1. Socialinsider: for cross-channel analytics & benchmarking

Socialinsider is a perfect tool for automated social media reporting – it is particularly strong when it comes to delivering in-depth cross-platform analytics and reporting automation.

Socialinsider enables you to benchmark against competitors, track performance trends, and turn complex data into actionable insights, all while reducing manual reporting work.

Key features:

• Complex metrics analysis across social media platforms;
• Historical data;
• Cross-channel brand performance analysis

• Content pillars performance analysis
• Social media automated reporting for multiple platforms
• In-depth competitor benchmarking

Platforms supported:

Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube.

Pros:

• Saves you time on creating regular performance reports;
• Easy-to-read visual dashboards and exportable reports;
• Ability to compare your metrics against industry or competitor benchmarks;
• Supports multiple social media platforms in one report.

Cons:

No content scheduling or social media posting tools (focused mostly on analytics).

Reviews:

Socialinsider is a helpful tool for data automation. I like that I have the ability to see what my competitors are posting on Facebook and LinkedIn because this is the perfect way for me to create my personal social strategy. - Alin D., Big Data Analysis Manager

Plans & Pricing:

Socialinsider offers paid plans with a 14-day free trial, with pricing based on automation tools and the number of monitored profiles, and here’s a breakdown of the available options:

• Adapt – $82/month (for small businesses looking to gain competitive insights)
• Optimize – $124/month (for professionals refining their social media strategies)
• Predict – $199/month (for marketing managers focused on data-driven decisions)
• Enterprise – Custom pricing (for enterprises needing high-volume data and custom metrics)

Each plan includes benchmarking, cross-network analytics, and industry insights that help you make data-driven social media decisions.

How to set up automated social media reports with Socialinsider?

Very simple and intuitive – let’s dive in.

• Log into your Socialinsider account and add the social profiles across the desired social media platforms and brands you want to monitor.
• Go to the Autoreports section and choose the type of report you need (e.g., posts, profile, benchmarks).

• Customize your report by selecting the profiles you want to be added to the analysis, then select the format and frequency.
• Click Schedule, and Socialinsider will automatically generate and email the reports based on your chosen schedule.

Best for:

Socialinsider is one of the best tools for automating social media analytics and performance reports across channels. One of its strongest capabilities is also its competitive analysis feature, which enables insightful automated social media reports when it comes to competitive benchmarking.

#2. Databox: for custom dashboards combining social with other channels

Databox is a flexible reporting tool that allows you to combine social media data with other marketing and sales metrics into custom dashboards. This social media monitoring automation will work wonders for your business if you need a holistic view of performance across multiple departments, not just social media.

Key features:

• Custom metrics: allows building custom KPIs and calculations.
• Smart goal tracking: Databox shows real-time progress toward goals and forecasts if you’ll hit them.
• All-in-one reporting dashboards, bringing together data from multiple sources for more insightful digital marketing performance reports.

Platforms supported:

Google Analytics, Google Ads, Facebook, Instagram, X (Twitter), LinkedIn, YouTube, HubSpot.

Pros:

• Combines social media analytics with CRM, sales, and web data.
• Visualization options with customizable widgets.
• Variety of integrations.

Cons:

• Learning curve for more advanced data calculations (you can book a free demo, though).
• Less focus on deep social-specific insights compared to specialized social media automation tools.

Reviews:

Awesome to automate reports for our clients. I love the possibility to create beautiful and practical reports. - Ivan C, Founder, Small Business

Plans & Pricing:

Databox offers both free and paid plans, with pricing based on the number of data sources, users, and advanced reporting features.

• Free – $0/month (for individuals and small teams needing basic performance monitoring)
• Starter – starting at $47/month (for startups and small businesses looking for essential reporting features)
• Professional – starting at $159/month (for mid-sized businesses needing custom analytics capabilities)
• Growth – starting at $319/month (for high-growth companies looking for advanced performance management)
• Premium – starting at $799/month (for large enterprises needing unlimited usage and priority support)

Best for:

Databox is best for businesses looking to centralize their social media reporting and performance tracking, and automate different social media tasks in one place. Its ability to pull data from multiple sources and offer customizable dashboards makes it ideal for teams needing tailored and timely report automation.

#3. HubSpot: for CRM-integrated social analytics with attribution modelling

HubSpot stands out by combining social media analytics with its powerful CRM and marketing automation platform. It’s designed to automate different aspects of social media marketing, so if you want your data tied directly to your leads, contacts, and sales performance, HubSpot is a great choice.

Key features:

• Multi-touch attribution modeling to track how different marketing touchpoints contribute to conversions for a better understanding of the full customer journey.

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• Tailored customizable dashboards that consolidate data from social media, ad campaigns, and website analytics.

• Social media management tools to publish content, monitor engagement, and analyze performance across multiple social platforms, all within the Hubspot CRM. This integration ensures that social interactions are linked to customer profiles.

Platforms supported:

Facebook, Instagram, LinkedIn, X (Twitter); Google Ads, Google Search Console; Salesforce, Zapier, Slack.

Pros:

• Direct link between social performance and CRM data.
• Helps track the full customer journey from social interaction to sale.
• Combines tools to automate social media monitoring, publishing, and analytics in one platform.
• Advanced automation and workflows included in the larger marketing suite.

Cons:

• Can feel overwhelming for teams looking only for basic social reporting
• More robust features like attribution modeling are gated behind higher-tier plans.

Reviews:

Hubspot really simplifies marketing automation, it is very intuitive and has a great customer service. - Paula M, Head of Marketing, Small Business

Plans & Pricing:

HubSpot offers free and paid plans, with pricing based on marketing features, automation capabilities, and team size.

• Free – $0/month (tools for automated social media tasks for business owners and marketers starting to generate leads and track contact activity)
• Starter – $20/month per core seat (for developing marketers looking to capture leads and run email marketing)
• Professional – $890/month for 3 core seats (tools for growing teams running inbound marketing campaigns at scale)
• Enterprise – $3,600/month for 5 core seats (for advanced marketing teams needing sophisticated analytics and automation)

Best for:

HubSpot is best social media automation if you want to integrate social media analytics directly with your CRM and sales data.

The multi-touch attribution modeling and customizable dashboard provide deep insights into how your social efforts contribute to leads and revenue – and how the full customer journey looks like.

Scheduling and publishing automation tools

#4. Buffer – for intuitive and beginner-friendly scheduling across multiple platforms.

Buffer is a tool highly regarded for its intuitive design – so if you’re just getting started with your social media automated posting, Buffer will be of help. It allows you to manage multiple social media accounts from a single platform, which saves you lots of time and helps organize content flows.

The customizable posting queue also ensures your content is published at optimal times for increased social media engagement.

Key features:

• Social media posting automation for platforms like Facebook, Instagram, LinkedIn, etc.
• AI assistant tool helps generate and refine social media posts.
• Inbox capabilities to simplify social media community management.
• Analytics to track how posts are performing

Platforms supported:

Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, Bluesky.

Pros:

• Super easy for beginners to use.
• Reliable scheduling across platforms.
• Perfect for teams with shared content calendars.

Cons:

• Limited advanced analytics.

Reviews:
Fantastic social media automation. Buffer makes it seamless for anyone to organize their social media, and assure that they can advertise it efficiently. - Bruce W, CEO of a small business

Plans & Pricing:

Whether you're just starting out or managing multiple clients, Buffer provides flexible free and paid plans tailored to different social media needs.

• Free – $0/month (for individuals and businesses getting started with social media)
• Essentials – starting at $6/month (for professionals who need publishing, analytics, and engagement tools)
• Team – starting at $12/month with a 14-day free trial (for teams looking for collaboration features and unlimited user access)
• Agency – starting at $100/month (for agencies managing a large number of social channels)

Best for:

Buffer is an amazing pick if you’re looking for straightforward social media posting automation. It works well for small businesses and solo users, but those needing more in-depth analytics might want to look elsewhere.

#5. SocialPilot – for strong team collaboration and bulk scheduling

SocialPilot is one of the best social media automation platforms; a go-to for small businesses and agencies looking for budget-friendly collaboration tools.

The ability to schedule multiple posts at once (aka bulk scheduling) is its killer feature, especially useful if you are managing several social media accounts.

Key features:

• Bulk scheduling.
• Content curation and RSS feed automation.
• Social inbox (view and respond to messages, comments, and mentions from all your social media accounts in one place).
• Team collaboration tools and client management.
• Reporting capabilities to track social media performance.

Platforms supported:

Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, TikTok, YouTube.

Pros:

• User-friendly interface suitable for both beginners and pros.
• Great collaboration features for teams and clients.
• White-label reporting.

Cons:

• Some users find the analytics dashboard a bit basic.
• Limited customization for post previews.
• Social inbox is available only on higher-tier plans.

Reviews:

Social Pilot allows me to utilize automation to ensure consistent content posting. On top of this, the dashboard provides a nice single pane of glass to see what I will be posting this month, with the capability to edit and schedule more posts. - Shayne W, Sales Director, Small Business.

Plans & Pricing:

There’s no free plan, but all paid plans come with a 14-day free trial.

• Essentials – $30/month (for solo professionals managing up to 7 social media accounts)
• Standard – $50/month (for brands and small businesses who need collaboration tools)
• Premium – $100/month (for growing agencies looking for advanced analytics and scaling options)
• Ultimate – $200/month (for large agencies and multi-location brands; unlimited usage and dedicated support)

Best for:

SocialPilot may be the best social media automation tool for small teams and agencies that need to schedule and manage posts on multiple platforms, with solid collaboration features that help keep things running more smoothly.

​​#6. Later: for visual-first planning with Instagram specialization

Later is content automation software with a visual-first (focusing on images and videos as the main way to plan and present content) approach, which makes it especially great for platforms like Instagram, where aesthetics are key.

The tool offers a smooth and easy way to plan and schedule social media posts with a drag-and-drop calendar, so you can easily organize your content.

Key features:

• Visual content calendar.
• Instagram-first post scheduling with grid preview.
• Analytics tracking availability.
• Linkin.bio feature for creating shoppable Instagram pages.

Platforms supported:

Instagram (obviously), Facebook, X (Twitter), Pinterest, TikTok.

Pros:

• Strong focus on Instagram.
• Easy-to-use interface, perfect for visual content planning.
• Free plan available for basic scheduling automation needs.
• Detailed analytics to measure content performance.

Cons:

• Limited reporting and analytics features on the free plan.
• Lacking in advanced features for other social media platforms compared to Instagram

Reviews:

Later's automation features kept me from having to hire an additional social media manager because I can schedule everything weekly or monthly and then just focus on conversations after it auto-posts to all channels. - Verified User, Small Business

Plans & Pricing:

Later offers a free plan that includes basic automation features and a range of paid plans with a 14-day free trial.

• Free – $0/month (for individuals looking for basic scheduling and analytics tools)
• Starter – $15/month (for creators building a social media strategy with advanced scheduling options)
• Growth – $40/month (for brands aiming to boost engagement and access in-depth analytics)
• Advanced – $80/month (for teams managing multiple social media profiles and needing collaboration tools)

Best for:

Later will be a very helpful social media publishing software if you prefer planning your content in a more visual way. It’s easy to use and works wonders for small teams or solo creators.

AI-powered content creation and repurposing tools

#7. Lately: for transforming long-form content into social-ready posts

​Lately is an AI-powered social media content creation automation designed to turn long-form content (think blog posts, whitepapers, podcasts, etc.) into ready-to-publish social media posts.

Its AI identifies key points and rewrites them into bite-sized, engaging updates that match your brand’s tone.

AI-driven content repurposing is especially helpful if you want to make the most of existing content while keeping your feeds fresh and active without starting from scratch every time.

Key features:

• Transforms long-form content into social-ready posts across platforms
• Auto-generates videos tailored for social media
• Content scheduling and publishing features for multiple platforms

Platforms supported:

Hootsuite, Facebook, LinkedIn, X (Twitter), Instagram, YouTube.

Pros

• Efficient content creation and repurposing with AI.
• Consistent brand voice maintained across multiple platforms.
• Helps save time with automation and bulk content creation.

Cons

• Can be pricey for small businesses or individual users.
• Complex learning curve – requires some time to discover and fully learn to use all features.

Reviews:

My favorite part about Lately is the ability to pull in my blog posts & have them pull out the best parts for easily sharing to other social media platforms! True timesaver! - Kim G, Operations Manager, Small Business

Plans & Pricing:

Lately offers paid plans with a 14-day free trial, but no free plan is available.

• Growth – $199/month (for individual influencers and growing businesses and agencies)
• Enterprise – price available upon request (for large businesses and agencies, franchises, social selling teams)

Best for:

Lately is one of the most powerful social media automation tools with AI for medium and large businesses seeking to automate and optimize their social media content creation. Its capabilities and integrations make Lately a valuable asset for maintaining a much-needed consistency in online presence.

#8. Lumen5: for video creation from text-based content

Lumen5 is a video content automation platform that converts text-based content like blog posts and articles into engaging videos. It uses AI to help you turn written material into shareable videos – the simplest way to repurpose written content from your social media strategy.

And even if you're not a video expert, Lumen5’s user-friendly interface offers simplest ways to produce new content.

Key features

• AI-driven video generation from text-based content.
• Media library with stock photos, videos, and music.
• Text-to-speech tools for creating videos without voiceovers.
• Automated scene generation with matching visuals.

Platforms supported:

YouTube, Facebook, LinkedIn, X (Twitter).

Pros

• Saves time by transforming long-form content into videos.
• User-friendly interface.
• Wide range of customizable templates and media options.
• Video creation automation powered by AI.

Cons

• Limited customization on the free plan.
• Can be expensive for small businesses or individual users if using advanced features.

Reviews:

Lumen5 is a well-established way for small businesses to create lots of professional videos quickly and easily without being a video expert. Improvements keep being made, such as adding AI voices, AI scripts and AI editing. Videos are easy to switch between wide, square and tall formats to suit different social platforms. - Promod S, Small Business

Plans & Pricing:

Lumen5 offers a free plan with limited features and watermarked videos, as well as paid plans, and here’s the difference.

• Community – Free (for casual video enthusiasts who need basic tools)
• Basic – $29/month (perfect for creating unbranded videos with additional customization options)
• Starter – $79/month (for individual content creators looking for a wider range of stock assets and higher video quality)
• Professional – $199/month (for professional video storytellers who require advanced features, extensive media library, and full customization)

Best for:

Lumen5 is a great AI tool for turning text into video content. It makes for a suitable option for businesses when it comes to testing social media best practices for their video marketing strategy.

#9. Jasper: for social media-oriented AI copywriting

Jasper is a reliable AI content creation tool for quickly generating social media copy, ad text, and captions.

It works best for creating short-form content that fits on social platforms, helping you produce catchy, brand-aligned posts without spending hours brainstorming or writing.

This social media automation tool also helps generate content at scale while keeping your brand voice consistent.

Key features:

• AI-generated content tailored for social media platforms.
• Brand voice consistency with tone of voice settings.
• Multilingual content generation.
• Templates for ads, captions, and headlines.
• Content repurposing to turn blogs or web copy into social posts.

Pros:

• Fast and efficient for creating social content on the fly.
• Keeps copy aligned with brand guidelines.
• Multilingual output is helpful for global campaigns.

Cons:

• Creative output often needs manual fine-tuning.
• Onboarding can feel overwhelming with all Jasper’s tools.

Reviews:

Jasper is ideal for blog content and social media. It is so easy to create triple the output with a simple click of a button. It is the biggest timesaver, and I am grateful for the consistency that it often produces. - Ryan D, Creative Director, Small Business

Plans & Pricing:

Jasper offers 3 pricing tiers, each with a 7-day free trial (requires your credit card data to try it).

• Creator – $39/year (for freelancers, marketers, and entrepreneurs looking to use AI automation in day-to-day work)
• Teams – Starting at $99/year (for small teams that need to create and repurpose content for multiple campaigns)
• Business – price available upon request (for departments and organizations needing a scalable and customizable AI platform)

Best for:

Jasper is a solid pick if you want to speed up social media content creation while staying true to your brand voice – but again, smaller teams might want to weigh the price tag against how often they’ll use it.

Engagement and community management tools

#10. Agorapulse: for a unified social inbox with assignment features

When it comes to social media community management automation, Agorapulse is the tool that shines. The best thing about this software is that it brings everything into one place: comments, DMs, and mentions – so you can respond quickly and keep your audience happy.

The inbox is especially handy for teams, letting you assign conversations and avoid overlap. On top of that, this social media automation app offers effective analytics and scheduling tools, so it’s a good choice if you are looking for a tool combining these capabilities.

Key features:

• Social inbox to manage and assign messages.
• Content scheduling and publishing calendar.
• Automated performance reports.
• Social media listening automation for mentions and keywords.
• Team collaboration tools with user permissions.

Platforms supported:

Facebook, X (Twitter), Instagram, YouTube, LinkedIn.

Pros:

• Streamlined engagement with a unified inbox.
• Easy to assign tasks and manage team workflow.
• Reporting features with automated exports.

Cons:

• Pricing climbs fast if you manage many profiles.
• Limited AI content support compared to other tools.

Reviews:

It is an easy tool to administer different social media pages, providing us with a magnificent automation of the workflow. The content scheduling and publishing on social networks also works very well. - Anne T, Senior Software Analyst, Mid-Market

Plans & Pricing:

Agorapulse offers a free plan, and paid plans with a 30-day free trial.

• Free – $0/month (for individuals or small teams with limited social media needs)
• Standard – $79/month per user (for those getting started with social media management; compared to Free, unlimited number of scheduled posts, more social profiles, report export, etc.)
• Professional – $119/month per user (for growing teams and startups looking for more team collaboration tools)
• Advanced – $149/month per user (for businesses needing comprehensive social media management tools with more customization options)
• Custom – available upon request (for larger businesses with specific needs, offering tailored solutions, advanced support, and unlimited everything – social media profiles, posts, inbox moderation rules, etc.)

Best for:

For teams handling multiple social media accounts, Agorapulse simplifies engagement with its unified inbox and task management features. It helps streamline responses, improve collaboration, and measure performance with automated reports. While pricing scales with additional profiles, its automation features make it a strong choice for growing brands.

#11. ManyChat: for automated conversation flows and messaging

ManyChat helps brands automate customer interactions through chatbots on platforms like Instagram and WhatsApp. It’s one of the best social media automation tools for handling FAQs, lead generation, and even e-commerce transactions without manual effort.

Key features:

• Multi-channel support to automate conversations across Messenger, Instagram DMs, WhatsApp, and SMS.
• AI-powered chatbots that handle FAQs, collect leads, and guide users through automated workflows.
• Keyword triggers and automated responses based on specific keywords.
• E-commerce integration tools that allows to connect with Shopify and WooCommerce to automate order updates, abandoned cart reminders, and product recommendations
• Automated forms, quizzes, and interactive flows to collect user data and nurture leads through automated messaging sequences.

Platforms supported:

Facebook Messenger, Instagram DMs, WhatsApp, SMS, Telegram.

Pros

• Great for automating customer service and lead generation.
• Easy to build chatbot flows without coding.
• Works across several messaging channels.

Cons:

• Free plan puts ManyChat branding on outgoing messages.

Reviews:

I love how easy it is to set up automations and to get help if you get stuck! The entire platform is easy to use on desktop and mobile! - Briana K, Owner of a small business

Plans & Pricing:

ManyChat offers 2 pricing editions, including a free trial.

• Free – $0/month (for businesses just starting out with basic messaging automation features)
• Pro – Starting at $15/month (for growing businesses – advanced automation, more customization options, and unlimited contact management)

Best for:

ManyChat combines AI-driven chatbots, automation tools, and e-commerce integrations to help businesses manage customer interactions. Whether you're handling support, collecting leads, or sending personalized product recommendations, it ensures automated messaging across platforms. Its user-friendly chatbot builder makes automation accessible, even if you are a beginner.

#12. Hootsuite: for multi-platform message management

To put it simply, Hootsuite knows how to help you automate different social media tasks.

It’s a very popular all-in-one tool if you’re looking to manage multiple accounts from a single dashboard – it helps schedule social media content, engage with your audience, and track analytics across major platforms. It’s especially handy for larger teams juggling several channels at once.

Key features:

• Scheduling and auto-publishing across platforms.
• Social inbox to reply to messages, comments, and mentions.
• Analytics and reporting tools for performance tracking.

Platforms supported:

Instagram, Facebook, TikTok, X (Twitter), YouTube, LinkedIn, Pinterest, Threads.

Pros:

• Team collaboration features and collaborative content approval
• Integrations across major platforms help consolidate social media interactions into one centralized feed
• Real-time audience analytics to track engagement and adjust strategies based on audience preferences
• Streamlined social inbox to gather all messages and mentions in one place
• Automation of repetitive tasks, e.g. FAQs, during off-hours as well

Cons:

• Gets pricey for advanced features and larger teams
• Steeper learning curve compared to simpler tools

Reviews:

I love how Hootsuite streamlines social media scheduling and reporting. The platform makes it easy to manage multiple accounts, schedule posts in advance, and pull analytics for performance tracking. The interface is user-friendly, and the integration with other tools like Zapier simplifies automation. Plus, the ability to collaborate with team members is a huge plus! - Karen P, Marketing Ops Specialist, Mid Market

Plans & Pricing:

Hootsuite has no free plans – it offers 3 pricing editions, ranging from a free trial to a premium package.

• Professional – $99.00/month (for entrepreneurs, small business owners, and independent consultants)
• Team – $249.00/month (for small marketing teams who want to collaborate easily and streamline social media management)
• Enterprise – price available upon request (for large organizations with complex social media needs, requiring custom automation tools, advanced workflows, and integrations)

Best for:

Hootsuite is ideal for businesses and teams as a robust solution to manage multiple social media accounts, tailored especially for enterprises. As a small business, it may be too big of an investment if your business isn’t going to utilize most of Hootsuite’s automation tools, and again, there are *a lot* of them.

Social listening and monitoring tools

#13. Brandwatch – for AI-driven social listening and deep audience insights

Brandwatch specializes in comprehensive social listening and monitoring, utilizing AI to analyze online conversations about your brand across various platforms. This type of social media listening automation enables you to gain insights into your brand's health, consumer behavior, and emerging trends. ​

Key features:

• AI-powered social listening to monitor and analyze online discussions.
• Sentiment analysis towards your brand or topics of interest.
• Identification of key social media influencers impacting your industry.
• Competitive benchmarking.

Platforms supported:

Instagram, Facebook, X (Twitter), LinkedIn, TikTok, WhatsApp, Reddit, YouTube.

Pros:

• In-depth insights into consumer opinions and market trends.
• Data analysis tools suitable for various business sizes.
• Tracking brand reputation and measuring campaign success.

Cons:

• Pricing is not publicly disclosed (hence, it may be considered high for small businesses).
• Some users find the learning curve steep.
• Requires manual setup for in-depth customizations.

Reviews:

Few competitors can beat Brandwatch when it comes to being an easy-to-use social listening tool. The Quick Search function rivals Google Trends in being a 'pick up and play' insight finder. The dashboard templates, equally, are great for both seasoned pros and novice users. Verified User in Marketing & Advertising, Mid Market

Plans & Pricing:

Available only upon request.

Best for:
Brandwatch is one of the most powerful tools for automated social media listening. Its AI features are great for everything from tracking brand health to comparing competitors. It is also an enterprise-oriented tool.

#14. Awario – for real-time trend monitoring and competitor analysis

Awario is a super-helpful social media automation that monitors mentions across multiple sources, enabling businesses to stay informed about customer sentiment and competitor activity (and by the way, Awario can track conversations globally in multiple languages).

Key Features:

• Brand mentions and keywords tracking.
• Evaluates whether mentions are positive, negative, or neutral to gauge public perception.
• Identifies key opinion leaders and brand ambassadors.
• Finds potential leads by detecting conversations related to your product or industry.

Platforms supported:

Facebook, Instagram, X (Twitter), YouTube, LinkedIn, , TikTok.

Pros:

• Comprehensive monitoring across diverse social media platforms
• Flexible keyword tracking with Boolean search
• Easy-to-use dashboard for managing alerts and reports

Cons:

• Sentiment analysis can occasionally miscategorize mentions
• Learning the interface may require extra effort

Reviews:

I love Awario's simplicity, ease of creating reports, and speed. Its daily reports are helpful to give you a quick birds-eye view. There are really lots of powerful and key features for the price. - Verified User, Mid Market

Plans & Pricing:

Awario offers 3 pricing editions, from $39 to $399, with a free trial available.

• Starter – $39.00/month (for small business owners and marketers looking to monitor their own brand and up to 2 competitors)
• Pro – $119.00/month (for small to medium-sized businesses monitoring their brand, competitors, and industry)
• Enterprise – $399.00/monthly (for large companies and agencies monitoring multiple brands, competitors, and campaigns)

Best for:

For businesses focused on understanding customer sentiment and identifying emerging trends, Awario is an invaluable tool. Its ability to track conversations globally is a key advantage, though it might take a little effort to fully master the interface. It's ideal for those needing in-depth social media monitoring automation.

#15. Mention – for tracking brand mentions and industry trends across multiple platforms

Mention is another widely used social media listening automation tool designed to monitor brand mentions and industry trends across multiple platforms, including social media, blogs, forums, and news sites.

It provides real-time alerts, comprehensive coverage across multiple sources, and advanced sentiment analysis.

Key Features:

• Multi-platform monitoring.
• Customizable real-time alerts and keyword tracking.
• Historical data access for long-term insights.
• Competitive benchmarking for social presence and sentiment.
• Multi-language monitoring and analysis.
• Automated reports and exportable data.

Platforms supported:

Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok.

Pros:

• Quick, real-time notifications for mentions and trends.
• Covers a variety of platforms and sources (social media, blogs, forums, news sites).
• Flexible reporting options for teams and clients.

Cons:

• It can be expensive for small businesses or solo users.
• Some find the interface complex initially.
• Limited free plan features.

Reviews:

In my organization, we use Mention frequently to detect critical mentions of our brand and essential information for our marketing team. Its user interface is intuitive, making it easy to use, and the dashboard is relatively easy to use. - Karl P, Marketing & Advertising, Small Business

Plans & Pricing:

Mention offers 4 pricing plans, with a 14-day free trial available (no credit card needed).

• Solo – $41.00/month (for individual users looking to monitor a limited number of mentions and sources)
• Pro – $83.00/month (ideal for small teams needing expanded social media monitoring)
• ProPlus – $149.00/month (for larger teams with more alerts and advanced reporting features)
• Company Plan – price available upon request (for large companies needing advanced monitoring, reporting, and additional social media listening automation sources)

Best for:

Mention is definitely one of the most reliable tools when it comes to automating social media monitoring – and not only social media; it’s ideal for businesses seeking comprehensive brand monitoring and competitor analysis.

While it may require some learning and can be costly for smaller operations, its advanced tools make it a valuable asset for managing online reputation and engaging with audiences.

Final thoughts

At the end of the day, the best social media automation tool comes down to what you and your team need most.

Some businesses might prioritize AI-powered content creation to keep the ideas flowing, while others just need a simple social media posting app that runs like a Swiss watch.

Whether you’re after bulk scheduling, deep analytics, or tools to automate social media community management, there’s definitely a platform out there to help lighten the load.

Once you find the right fit, you’ll be able to keep your social media running smoothly, stay ahead of trends, and deeper connect with your audience.

FAQs on social media automation tools

What can you automate in social media marketing?

Practically anything. You can automate scheduling posts, repurposing content, managing your community, tracking brand mentions, and even pulling together reports. A lot of tools now let you automate inbox responses, customer support replies, and posting at the best times to boost engagement.

Automation has gotten pretty clever – you can as well use AI to whip up captions or create visuals for your social posts. But just because you can, doesn’t mean that you should. You can just stick to apps that automatically post to social media without further advancements, and it’ll be good enough. The goal is to save you time, not to make things harder.