11 Top Sprinklr Competitors to Outplay Social Media Rivals

Sprinklr is a popular customer experience management platform offering a comprehensive suite of tools for social media, marketing, and customer service. While it's a good solution for teams with specific requirements, some of its drawbacks determine marketing managers to look for Sprinklr competitors.

If you're looking for a more cost-effective or user-friendly solution, there are several alternatives that might suit your needs better.

I researched and tested 11 similar platforms, considering factors like analytics, usability, and pricing. Below are Sprinklr's competitors that deserve your attention in 2024.

Why explore Sprinklr alternatives for your business?

If you’re reading this, you might already know some of the reasons why it’s worth considering competitors of Sprinklr. Let’s recap.

User-unfriendliness

Many users find Sprinklr's interface difficult to navigate. The platform has a steep learning curve, which can delay productivity and user buy-in.

Due to its complexity, users often need to call on Sprinklr experts to help them manage the system effectively.

While Sprinklr regularly updates its platform with new features, these frequent changes can overwhelm users, making it hard for them to keep up. Also, "the platform can update while you're in the middle of doing something, and you can lose what you were doing," one user notes.

Competitive intelligence gaps

Sprinklr Insights offers robust analytics, but some platforms outpace Sprinklr in providing innovative tools and metrics for competitive analysis.

If you rely on competitor data to drive and refine your strategies, alternative tools may offer more comprehensive and actionable insights into your performance relative to other businesses.

Support-related frustrations

Some users express frustration with Sprinklr's customer support due to slow response times and unhelpful AI-based interactions.

Unreliable support can cause significant problems, given how crucial the platform is for many businesses' operations. "Should you run into a technical error, it will take a long time to fix," one user complains.

High price point

Sprinklr’s comprehensive set of features also comes at a steep price, making the platform less accessible to medium or small businesses.

One user sums it up: "Expensive, requires a lot of implementation time, and you need to have a representative fly out to train your team."

Let's look at some Sprinklr competitors that cover these areas better and are worth giving a try.

#1 Socialinsider, the no #1 alternative to Sprinklr Insights

If you’re like me and have found Sprinklr a bit overwhelming at times, Socialinsider might be the perfect alternative you’ve been looking for.

With its cutting-edge competitor intelligence data, actionable reports, great usability, and affordable pricing, it’s a tool that fits various business needs and won’t ruin your budget.

Here’s why I think Socialinsider stands out among Sprinklr’s top competitors:

Competitive data

From my experience, one of the most significant advantages of Socialinsider vs. Sprinklr is the depth of competitive data it offers.

While Sprinklr often limits its benchmarks to main platforms, Socialinsider provides insights across all social media channels. I don’t know about you, but I want to be able to dip my content toes in various social waters — especially emerging ones — to stay up-to-date and relevant.

I've found it very useful to compare my pages’ performance with industry averages and get detailed metrics on competitors, such as social media reach vs impressions — something I couldn’t get from Sprinklr.

A feature users love, and for good reason, is the ability to tag posts for deeper competitive insights and access post historical data, something that’s, again, missing in Sprinklr Insights.

Plus, Socialinsider’s commitment to innovation, like their soon-to-be-released AI content pillars, sets it apart and makes me a loyal fan.

Social media reports

Reporting is another area where I’ve found Socialinsider to be one step ahead of alternatives, whether it’s understanding overall performance or generating in-depth reports.

Whether you want to do a social media audit or a revealing sentiment analysis, Socialinsider delivers quickly.

Scheduling social media reports is straightforward, and the multiple export options, like CSV and PPT, make it easy to share insights with clients. In contrast, Sprinklr only offers limited export options, lacking CSV and PPT export capabilities.

The platform also integrates with Looker Data Studio and offers API access, which gives users greater flexibility in how they manage and use their data. Sprinklr does not provide these integration options, making Socialinsider a more versatile tool.

User experience

I’ve found Socialinsider to be more user-friendly and intuitive compared to Sprinklr.

Sprinklr’s interface can be overwhelming and not as straightforward, often requiring additional support just to navigate it effectively. Socialinsider, on the other hand, is more accessible from the start.

I was able to move through the features without much hassle, finding everything quickly and focusing more on the data rather than the menus.

Support

Socialinsider’s support team is available 24/7 to quickly solve any issues and respond to queries. Clients are very happy with its reliability and helpfulness.

“The Customer Support team has been very helpful and prompt,” one user notes. "The support team is INCREDIBLY supportive. Honestly, it's one of the best support teams I've had the pleasure of dealing with, and it's a big reason the platform is great to work with," says another.

Pricing

If you’re budget-conscious and want the best bang for the buck, Socialinsider’s pricing is a major plus. For just $99 per month, you can manage up to 20 social media accounts and access all the advanced competitor analysis features I mentioned.

This is a much more transparent and affordable option compared to Sprinklr, where pricing is only available upon request, making it harder to evaluate costs and potentially leading to higher costs.

Reviews

Big names like Mitsubishi share my positive experience with Socialinsider. Their reviews highlight getting useful competitive intelligence data and insights that informed their social media content pillars. They also really enjoy features like the ability to tag and grou social media posts by trends or keywords.

Makes my job as a social media strategist much easier. I love that I can set up benchmarking sets to compare several competitor brands to my client, which is helpful for monitoring competitors as well as my clients' progress. Socialinsider is a great tool for understanding industry trends!" a Social Media Marketing Consultant writes.

It's extremely helpful for social media publishers and content creators like myself to do the deep analysis of trending content. I personally use it every day to get new ideas for my social accounts. It has given me many ideas by seeing what other content is performing well. Using this data, I've grown my social accounts by millions of followers," shares a user working in online media.

Socialinsider vs. Sprinklr Insights takeaway: The best Sprinklr Insights alternative

Socialinsider clearly stands out as the best alternative to Sprinklr Insights, I believe.

It offers powerful features — especially when it comes to generating actionable insights, competitive pricing, and superior support, all in a less complex, more user-friendly package.

Here’s a clear breakdown of the important differentiators:

If you're looking for a tool that's easy to use and delivers results (without frustration) definitely put Socialinsider at the top of your list. It offers a 14-day free trial, so you can drive-test it without extra costs.

Measure your social media performance with Socialinsider!

Analyze your social media performance across channels and compare it against top competitors.

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Sprinklr alternative #2: AgoraPulse

AgoraPulse is a solid option for staying organized and managing social media efficiently if that's what you're looking for.

I found the unified social inbox helpful for handling messages, comments, and reviews all in one place. The publishing tools are intuitive, and the analytics are pretty clear and actionable.

However, I didn't like that Agorapulse's features are limited when it comes to some social media platforms, and it doesn't shine as bright as other competitors of Sprinklr in the automation department.

Competitive data

A big drawback for AgoraPulse is that it only offers the competitor analysis feature for Facebook. Their competitors benchmarking offers key metrics to compare your Facebook Page's performance against rivals, including fan growth, social media reach, engagement rates, post activity, and overall reach.

Compared to Sprinklr and other alternatives on the list, Agorapulse is clearly not the strongest contender when it comes to competitive intelligence. So, if you're looking for competitive insights and industry benchmarks, look elsewhere.

Social media reports

Agorapulse offers comprehensive social media features that I found visually appealing and actionable (but you'll have to pay extra for the most advanced features). The platform allows exporting in PDF or CSV formats, including key metrics like engagement rates, audience growth, and content performance.

However, Agorapulse’s reporting is limited to major social media platforms, lacking support for more niche networks.

Another drawback that I found annoying is the absence of LinkedIn Profile reports, which significantly limits personal branding efforts or B2B marketing.

Compared to Sprinklr, Agorapulse's social media reports are more straightforward and user-friendly, while Sprinklr offers more advanced and granular reporting options, which might be better suited for enterprises needing in-depth, cross-platform analytics.

Support

Agorapulse's support team is generally lauded by users for its responsiveness and helpfulness, which constrasts to Sprinklr's less positive support reviews. If top-tier support is a priority, Agorapulse might be the better choice.

Pricing

Agorapulse is more affordable than other alternatives if you settle for basic features. Its plans start at 49€ per user per month and go up to 119€ for more advanced reports and management options. By comparison, Sprinklr’s pricing is tailored for larger enterprises, requiring a custom quote.

AgoraPulse vs Sprinklr final takeaway

If you're managing a smaller operation or prefer a platform that balances functionality with user-friendliness and support, Agorapulse is a good alternative to Sprinklr. It might not offer the depth of competitive data or the complex reporting other tools do, but it provides a more accessible, cost-effective solution for social media management.

Sprinklr alternative #3: Iconosquare

Iconosquare is a social media management tool that offers publishing, analytics, collaboration, and social listening features.

I tested it to see how it stacks up against Sprinklr, and the glitches in the account set-up process were a bit annoying — I had to add social media accounts several times before managing to continue without the option to skip the step.

I made it through the wilderness, so let's look at what the platform offers in more detail.

Competitive data

The social listening module includes features that allow you to "spy" on the competition. After adding the competitors' profiles and pages to your account, you can see metrics such as follower growth, posting habits, frequency, and tag usage. You can also get more granular and analyze engagement per individual post.

The platform also allows you to compare all these accounts to yours to better understand organic performance. The competitive report can be exported in CSV and PNG format.

You can only do a social media competitive analysis that goes back 30 days. So, if you're looking for a more in-depth analysis that spans a longer period, it's not possible with Iconosquare — unless you set up automatic monthly reports and have access to that history.

Sprinklr also limits access to historic data on posts but does offer some hindsight.

Social media reports

Iconosquare is generally appreciated for its detailed analytics capabilities.

The tool offers useful insights into major social media platforms, breaking down data to help you understand how posts are performing.

The analytics gave me a clear picture of what works and what doesn’t, though I got the sense that the platform is optimized for Instagram and Facebook, with other platforms getting less attention.

The tool is easier to figure out than Sprinklr and offers similar reports, so if usability is important to you, Iconosquare is a better choice.

Support

Users are pleased with Iconosquare's support team, which, compared to Sprinklr's less positive reviews, is a plus if you're considering this alternative.

Pricing

Iconosquare's plans start at 49€ per month for one user and 5 social profiles. However, as one user notes, the cost can go up significantly if you add more social profiles.

The platform is more accessible than Sprinklr, which only has the custom pricing option, though a more personalized plan might also reveal some hidden costs.

Iconosquare vs. Sprinklr final takeaway

If you're looking for detailed social media analytics that you can generate without a steep learning curve and at a lower price point than Sprinklr, Iconosquare is an alternative worth trying.

However, if you want more in-depth competitive intelligence and industry benchmarking, keep reading.

Sprinklr alternative #4: Rival IQ

Rival IQ is a platform that... well, it's in the name, isn't it? It's a platform that helps you keep an eye on rivals — social media ones, that is.

With a focus on social media analytics and competitive intelligence, Rival IQ is a worthy competitor for Sprinklr, especially for bigger teams with more resources.

Competitive data

Using Rival IQ, you can gain valuable insights into how your social media performance compares to your competitors'.

The platform offers tools like competitive audits, benchmarking, and social listening, which help you understand what's working in your industry and how you measure up. Rival IQ also provides automated alerts and insights, which come in handy to track competitor activity.

If competitive intelligence is a priority, Rival IQ does better than Sprinklr in terms of features and ease of use. However, it comes at a cost. Besides the steep starting point for plans, one user warns that "you have to pay to add more competitors to your reporting. It comes with a base but can easily become quite expensive."

Social media reports

I found it easy to track and measure metrics across social channels. The pre-built reports are helpful if you don't want to set up custom dashboards — though you can.

You can also schedule exports, which is handy for periodic reporting to clients or stakeholders.

Here, too, Rival IQ does better than Sprinklr in terms of report customizability, exporting features, and scalability.

Support

Rival IQ's customers are happy with the support it provides, which, again — sorry, Sprinklr - provides bonus points for this alternative.

Pricing

Rival IQ's pricing starts at $239 per month for 10 tracked competitors and 6 months of data history and goes up significantly as you add competitors and depth of historical data.

With Sprinklr's lack of pricing transparency, it's difficult to say which one is costlier, but Rival IQ is definitely a tool that requires a serious investment.

Rival IQ vs Sprinklr pricing takeaway

Rival IQ lives up to its name: it's focused on competitive intelligence and delivers — if you have the budget for it. However, Sprinklr offers a better-rounded solution. For the higher price point, you might want to go for the solution that fulfills more needs.

Sprinklr alternative #5: Emplifi

Emplifi helps businesses manage social media marketing with scheduling, analytics, social listening, and more.

Its complex features, including customer care and influencer marketing modules, make it a Sprinklr competitor to consider — though it may prove too complex for small and medium businesses with more specific needs and tighter budgets.

Competitive data

Emplifi's competitive benchmarking tool is helpful, easy to use, and gives you a good idea of how your brand is doing compared to others. It shows trends and gaps in your industry and helps you find areas for improvement.

While users are generally happy with Emplifi's competitive insights, there is a limit to how often you can change who you're monitoring.

Compared to Sprinklr, Emplifi's insights are easier to generate and use, making it the preferred platform for teams that prefer to avoid the learning curve.

Social media reports

Emplifi Unified Analytics is a robust tool that integrates information from various platforms into a single, comprehensive view.

The platform offers customizable, real-time insights and benchmarking features. Additionally, Emplifi’s sentiment analysis comes in handy to understand public perception, and its audience analysis provides deeper insights into follower demographics and behavior.

While the depth of metrics is similar, Emplifi comes on top of Sprinklr in usability, exporting features, and advanced data filtering.

Support

Emplifi's reviews mention its prompt and helpful support in solving integration and other technical glitches, which make it a winner over Sprinklr's less ideal support reviews.

Pricing

Emplifi only offers pricing options upon request, similar to Sprinklr in this respect. Both solutions are more suited to enterprise-level teams than to smaller businesses.

Emplifi vs. Sprinklr final takeaway

Emplifi offers a strong alternative to Sprinklr. While both tools cater to enterprise-level needs, Emplifi stands out with its user-friendly interface, making complex data more accessible and actionable. However, its pricing structure and overall complexity may not be ideal for teams of all sizes.

Sprinklr alternative #6: Meltwater

Meltwater is an industry veteran. Founded in 2001, it offers a powerful suite of media monitoring tools that are particularly effective for PR teams and large brands needing to track global media mentions.

Competitive data

Meltwater's social listening tool helps you understand what people are saying about your brand across various platforms, providing insights into your audience, competitors, and industry trends.

The tool also allows you to compare your performance to that of the competitors you are monitoring and get insights such as follower growth, engagement rates, mentions analysis, and top-performing posts.

An important drawback is that competitor benchmarking is only available for Facebook, Instagram, and X, and you can only access data starting with the point of connection – no historical data. In this respect, Sprinklr is better positioned to offer competitive intelligence.

Social media reports

Meltwater offers comprehensive media analysis with custom reporting, allowing users to generate detailed reports on media performance.

Meltwater’s social media reporting tools are robust, especially in the context of PR and media monitoring. Sprinklr offers similar reporting, though with a broader angle.

Support

User reviews indicate that Meltwater’s support team is solid, helping clients solve issues and use the platform to its full potential — which also hints at the fact that it comes with a learning curve and is not intuitive to use from the beginning.

Overall, Metlwater's support team scores higher than Sprinklr's.

Pricing

Meltwater is positioned as a premium solution, similar to Sprinklr.

Without transparent pricing for either platform, it's difficult to compare the two, but you should expect a price point tailored for bigger organizations.

Meltwater vs. Sprinklr final takeaway

Meltwater excels in global media monitoring and sentiment analysis, making it a strong choice for PR teams that need to understand performance and assess the ROI of media strategies. Meltwater’s strength lies in its specialized media monitoring capabilities, while Sprinklr offers a broader range of tools.

Sprinklr alternative #7: Zoho Social

Zoho Social is a social media management platform that is part of the larger Zoho product suite, which includes CRM, sales, analytics, marketing automation, and other capabilities.

While I found Zoho Social easy to set up and figure out for social media publishing and listening, it's rather basic compared to other contenders on the list. Zoho offers plenty of other features, but you need to sign up for different products, which is a hassle.

Competitive data

Zoho Social does not offer competitive data. You can monitor mentions of your brand on different channels but not of competitors.

However, you can access social media competitive analytics through Zoho Analytics, but you must switch products and set up data streams and dashboards there. Zoho Analytics connects to Facebook, LinkedIn, Instagram, X, and YouTube.

In this respect, Sprinklr does a better job integrating various capabilities into one user interface.

Social media reports

Zoho Social's analytics tool provides a comprehensive way to track and analyze social media performance across platforms like Facebook, X, LinkedIn, Instagram, and Google My Business.

Metrics include audience demographics, post engagement, and social media reach. You can assess your overall performance or drill down to specific posts.

The platform includes customizable reporting features, though only available in the most expensive plan.

Compared to Sprinklr, Zoho Social allows you to analyze follower activity. It's also easier to use and more streamlined overall.

Support

Zoho's support team is responsive and proactive, according to multiple clients, which is a plus compared to Sprinklr's less sparkly customer support reviews.

Pricing

Zoho Social's pricing starts at €10 per month for one user and one brand (10 channels). While it’s on the cheaper side compared to other alternatives on the list, you have to move to their more expensive plans for the goodies — such as custom reporting, social inbox, and collaboration features.

Also, you might need to subscribe to more than one product for a broader spectrum of features that other tools offer by default.

However, Zoho Social remains a budget-friendly alternative to Sprinklr.

Zoho Social vs. Sprinklr final takeaway

Zoho Social is an efficient and streamlined social media management tool that includes analytics but lacks some important features, such as competitive insights. Sprinklr offers a more comprehensive set of capabilities but comes at a higher price point and with a steeper learning curve.

Sprinklr alternative #8: Khoros

Khoros is clear from its homepage: it's a social media management solution tailored for enterprises. So, if you're a small to medium business, keep scrolling (scrollin', scrollin', scrollin', uh!).

Still here? If so, you'll be interested to know that Khoros offers tools for social listening, planning and publishing content, engaging with customers, and analyzing performance.

Competitive data

The Khoros Social Media Management platform includes social listening features that help you analyze emerging social media trends, competitor actions, and customer sentiment by tracking mentions, hashtags, and keywords related to competitors.

Khoros' social listening features are the updated version of the now-retired Khoros Intelligence product.

Khoros offers a comparable level of data depth as Sprinklr, and its complexity can make it challenging to navigate.

Social media reports

Khoros offers a comprehensive suite of tools for analyzing social media performance. You can analyze both paid and organic campaigns across various channels and set up custom metrics and benchmarking reports.

However, the platform has its shortcomings. According to users, creating reports can be cumbersome, campaign panels can be frustrating to navigate, and the social media dashboard feels outdated and could be more intuitive.

Again, Khoros and Sprinklr offer a similar experience here, offering a lot but taking a toll on users who must navigate a complex environment.

Support

Khoros' support is highly rated overall, though some users complain that the customer service team sometimes struggles with managing so many accounts. Here, too, it seems to be more or less on par with Sprinklr.

Pricing

Neither Khoros nor Sprinklr offers public pricing information. Both are targeted mostly at enterprise customers, and custom plan information is available only upon request.

Khoros vs. Sprinklr final takeaway

Khoros and Sprinklr offer similar capabilities, and they have a common target audience. The tools strive to offer complex features that cater to big companies, which can work in their disfavor at times in terms of usability and intuitiveness. If you manage a big team and have enterprise-level needs, schedule a demo with both to make a hands-on comparison.

Sprinklr alternative #9: Semrush

We've been focusing on social media management and analytics tools as Sprinklr competitors, but Semrush deserves a spot on the list.

Though known primarily as an SEO optimization tool, its features also help with competitor analysis and social media marketing. Let's see how it can serve as a Sprinklr alternative.

Competitive data

Semrush has a couple of different ways to go about getting competitive intelligence.

On the one hand, its Market Explorer tool helps you identify competitors and analyze their content and activity across major platforms. You can integrate data from multiple channels, including website traffic, paid search, organic and paid social, and newsletters, to get insights and identify industry trends.

Semrush Social, on the other hand, is dedicated to social media competitive analysis. You can add up to 20 competitors and track key social media metrics such as engagement rates, follower counts, publication habits, and content types.

Compared to Sprinklr, Semrush is easier to use and more streamlined for researching competitors.

Social media reports

Semrush's social analytics and reports are limited to Facebook, Instagram, and LinkedIn. For these channels, you can view follower growth rates, post reach, post engagements, and engagement rates.

As one user sums it up, "While Semrush excels for SEO, its social media tool needs work."

In this respect, Sprinklr offers a broader range of features and more detailed reports.

Support

Semrush scores lower than Sprinklr for support timeliness but higher on the quality of the responses and the interactions, according to a G2 comparison.

Pricing

Semrush's "newbies and small teams" plan starts at $139.95 per month and does not include features like historical data, Looker Studio integration, and API access — which are available in the higher tiers.

Compared to Sprinklr, Semrush may be worth the investment for agencies and mid-size businesses looking for a competitive edge. Keep in mind, though, that you may need to use complementary tools.

Semrush vs Sprinklr final takeaway

On the competitive research side, Semrush is more versatile and intuitive than Sprinklr but is not as developed as other social media analytics tools. It's a good Sprinklr alternative for those focused mainly on competitive data who don’t mind juggling between tools.

Sprinklr alternative #10: Oktopost

Tailored for B2B, Oktopost offers a suite of social media management solutions, including publishing, analytics, and social listening, making it a worthy Spinklr competitor.

Competitive data

Oktopost's social listening features allow you to monitor your brand, competitors, and industry conversations.

However, while listening is extended to websites, it is limited to only four major social networks: X, LinkedIn, Instagram, and YouTube.

Some users complain that this part of the platform is not particularly useful and that they have to leverage other tools to make up for limitations.

Though Sprinklr's competitive analysis is not ideal, it offers better options than Oktopost.

Social media reports

With Oktopost, you can track campaign success across various channels, including paid and organic efforts. It also offers tools for better measuring social media ROI. As with other tools on the list, you can see key metrics for content performance and generate in-depth reports.

Where Oktopost wins over Sprinklr is in ease of use and overall intuitiveness.

Support

Oktopost's support team gets good reviews, something that Sprinklr has to work on.

Pricing

Oktopost's pricing is only available upon request, similar to Sprinklr.

Oktopost vs Sprinklr final takeaway

While Oktopost is more user-friendly and streamlined in social media reporting, Sprinklr covers more ground in competitive intelligence. Both platforms cater to larger businesses, so they might be less accessible to smaller teams.

Sprinklr alternative #11: Facelift

Facelift Data Studio (which is technically Quintly run in the Facelist ecosystem as a result of an acquisition) offers social media reporting and analytics for all important social media platforms.

If you're focused on getting detailed data and custom reports, Facelift may serve you better than Sprinklr.

Competitive data

Facelift is a contender among competitive analysis tools for its benchmarking features.

You can customize metrics or use built-in options to compare your social media performance across various dimensions and understand industry trends.

While Facelift's strength lies in its complexity of data and highly customizable reports, just like Sprinklr, it can be overwhelming to figure out and has a learning curve.

Social media reports

Facelift lets you get really granular with social media analysis and metrics. You can go crazy building your own reports and dashboards — which can be a good thing if you're a data geek and not such a good thing if you're a social media manager trying to get actionable insights and reports quickly.

Its reporting capabilities are over those of Sprinklr, but make sure you're up for the task.

Support

Based on reviews, Facelift does a better job of offering timely and useful support than Sprinklr.

Pricing

Facelift's pricing starts at €490 per month, which places it in the (very) expensive category compared to other Sprinklr competitors on this list.

Though Sprinklr doesn't offer transparent pricing, at this cost level, Facelist may actually come out on top.

Facelift vs Sprinklr final takeaway

Facelift lets you get granular about analytics and reporting — maybe too granular — while Sprinklr offers a broader set of features and may be the all-in-one solution some brands need. Both tools require higher budgets and some patience to figure out.

If neither suits you, I'm sure there are options on this list that are a better fit.

Conclusion

From cheap to expensive, chunky to user-friendly, and quickly actionable to deeply granular, we've covered a lot of ground. Shortlist a few tools and give them a try — if they'll allow it. Personally, I prefer transparency and the ability to test, as that's the surest way to see if a tool is a match.

Why not start with Socialinsider? It offers a free 14-day trial, honest pricing, and the best mix of features to replace Sprinklr.

FAQs about Sprinklr competitors

What is Sprinklr best for?

Sprinklr excels at managing complex social media operations for large organizations. It's designed to effectively manage multiple brands, teams, and global locations.

What is a good Sprinklr alternative with a robust set of features?

Socialinsider does a great job at offering comprehensive competitive intelligence data and social media reports, all in an intuitive and user-friendly interface. It is accessible to businesses of all sizes and preferred by social media strategists and marketing managers for its focus on actionable insights and constant innovation.

Analyze your social media performance and benchmark competitors!

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