In the highly captivating world of TikTok, things move fast. Being the birthplace of viral content nowadays, TikTok is the place to check when you want to discover ideas on how to get in front of your target audience.
As a marketer, you can easily get overwhelmed by the great amount of TikTok trends that are born all of a sudden, we know. So, to simplify your research process, we've curated a list of the hottest TikTok trends that you can integrate into your strategy to boost your brand awareness. Let's dive in!
Popular TikTok trends in 2024
Viral TikTok trends to try
Businesses leveraging TikTok marketing could spice up their strategy with the following trends to capitalize on the hype around a trend, increase brand visibility, and diversify the content you create for social media in terms of themes and concepts. ย
TikTok trends in September 2024
I love my other side TikTok trend
TikTok's latest and most popular trend is a carousel that uses this sound and includes a series of captions.
The first slide features the caption, โI love my [nationality] side.
The second slide presents the caption, โBut youโre not [nationality]."
The third slide showcases a picture of someone or something that embodies that nationality, such as a work bestie, which can highlight your office culture or a product that represents your country.
Love this trend for celebrating cultural identity and strengthening the universal connection.
Henry Danger meme (Rain on Me sound)
Henry Danger is making a comeback on TikTok, where people are posting viral memes with clips from the series where he looks really sus.
As a brand, you can tap into this current TikTok trend by using similar meme formats and humor to connect with your audience.
You can definitely use this sound, which is often featured in these memes. Iโve noticed it mainly in single posts or carousels, but what matters is what you say rather than the format itself.
Plus, nostalgia from the early 2000s is always a hit with everyone!
Delulu TikTok sound ("you're crazy")
This recent TikTok trend featuring the sound โdeluluโ by NESYA has gone viral quickly, with over 103.6K videos and counting. Itโs currently the number one trending sound in TikTokโs Creative Center in the U.S., and itโs totally approved for business use.
The lyrics include โHaha, youโre crazy,โ so lip-sync to this while adding a fun caption!
99 problems
One of the most popular TikTok trends this week is the 99 Problems effect. The trend shows a caption that starts with "99 problems," which then fades away and turns into "0 problems" when the person is with someone they care about or doing something they love.
Itโs all about how everything else fades away in those moments of joy. You can jump on this trend by highlighting how your product or service helps make your audienceโs problems disappear.
You can use this sound and this effect in CapCut.
Just vote sound
Youโve probably heard this sound by now. TikTok users have even dubbed it a โculturally significant moment.โ
Itโs trending this week with the soundbite, โJust vote. I know Iโm going to be out, so just vote.โ
Creators use this iconic line to show moments of self-awareness, making funny videos where they imagine themselves getting โvoted outโ in different scenarios.
Lip sync to the sound and add overlay text that explains why youโd be voted outโwhether itโs for missing a deadline, dropping a ball in a group chat, or even a lighthearted brand moment where you poke fun at industry challenges.
This is Expresso meme
What will TikTok be without funny memes? This hot trend started when a TikToker created a green screen version of a moment from Amelia Dimoldenberg's interview.
In the clip, Dimoldenberg is dancing to Sabrina Carpenterโs song Espresso while she sits in the background, having a side-eye moment.
Now, users are running with it, using the green screen to create hilarious stories.
As a brand, you can join this trend by using the green screen to humorously highlight moments your audience faces or talk about your company culture (ex, you and your work bestie at a meeting).
Symphony trend on TikTok
The symphony dolphin trend is one of the most viral TikTok trends right now. Users post stunning visuals of dolphins set to the song "Symphony" by Zara Larsson.
But what makes it unique is that instead of motivational or positive messages, the captions tend to poke fun at personal struggles, making the trend visually appealing and amusing.
You can hop on this trend by using the sound and dolphin meme, tailoring it to your audienceโs pain pointsโbut with a playful, funny twist that resonates with them.
TikTok trends in August 2024
Very demure, very mindful
This TikTok trend is a huge success, becoming massive viral everywhere, and even the most popular brands have used it. It all started with American content creator Jools Lebron (@joolieannie) and this video.
So, what does "demure" mean? It usually describes someone who is reserved, modest, or shy. But with this trend, everyone gets to put their own spin on what "demure" means for them. Itโs a great chance for brands to join in and show how they can be "demure" in their company culture, or you can make it fit your buyer persona, just like we did!
This and Yap
โThis and Yapโ is a popular TikTok trend thatโs both aesthetic and relatable, especially for brands that like to share casual office moments. The trend is all about making everyday office interactions, like chatting with coworkers, look fun and engaging.
For example, if you feature something like โcoffee and yapโ in your video, your brand can easily connect with the many people who work in teams. Showcasing employee moments can be a great way to make your brand more relatable and connect with your audience.
Wide Fingers
No, no, no! This viral trend on TikTok is actually very easy to do. You just need to use a filter, this sound, and find something that characterizes your target audience.
Just find a way to make it relevant to your brand or message, and youโre set to jump on this TikTok trend!
Dopamine Menu Trend
The "Dopamine Menu" trend on TikTok is about showcasing the little things that bring happiness and joy to people.
This trend is perfect for brands to get involved in because every brand has something that can bring happiness to its audience. Whether itโs a special product, a thoughtful service, or a unique experience, nowโs the time to share what your brand offers and join in on the fun!
Give Me My Money
This TikTok trend is absolutely hilarious! Hereโs how it works: Get a group together, and each person takes turns saying, โjust give me my money,โ followed by everyone clapping. The twist? When itโs the last personโs turn, nobody claps.
It might not sound like much, but trust meโitโs funnier than it seems. Check out the trend and give it a try!
Bye Bye Byeโ dance trend
And seriously, what is a month of TikTok trends without a dance challenge? This TikTok dance trend started with the new Deadpool movie and is now going viral.
If dancing isnโt your thing, donโt worryโyou can still join in by using the sound in your own creative way.
TikTok trends in July 2024
My favorite animal is me
This is one current TikTok trend that totally blew up out of nowhere! "My Favorite Animal is Me" is everywhere on TikTok this month!
Basically, TikTok creators are sharing the moments that push their buttons and turn them into wild animals, using the caption: "My favorite animal is me when [ a situation that makes you lose it]."
Most people are using the song "Work" by Iggy Azalea with this trend. But, if that's not your vibe or it's not brand-safe, you can use this song instead. The key thing is the caption and how much your audience can relate to it.
It doesn't matter if you post it as a video, a carousel, or just a single image. TikTok did it againโcoming up with another unique and hot TikTok trend!
Jump in the pool fully dressed or..
Summer vibes and putting yourself out thereโthat's the perfect way to describe the most popular trend on TikTok this week.
Similar to the game โWould You Rather?โ, this viral TikTok trend will make you choose between two choices. Here's the deal: you pose a scenario with two options: jumping into a pool or ocean fully clothed or doing something you really donโt want to do.
If you ask me on a deeper level
The โIf you asked me on a deeper levelโ current trend on TikTok is a fantastic way for brands to connect with their audience on a more personal level.
This recent TikTok trend involves a carousel of four images with text overlays that allow you to share deeper insights and emotions about your brandโs values, products, or employers' experiences.
Start with an image introducing a topic related to your brand, with the text โIf you asked me aboutโฆโ. Follow it with an image saying, โIโd say is okay.โ The third image should state, โBut if you asked me on a deeper levelโ, and the final image is where you express your true feelings with a longer, heartfelt caption.
Itโs a creative way to build a genuine connection with your audience on TikTok!
How many likes forโฆ
One of the top trends on TikTok right now involves users asking their favorite brands for free products or services if their post gets a certain number of likes or comments. It's a fun challenge where brands set a goal, and users rely on their followers to help them reach it.
Some users ask their family or friends to set a number of likes or comments, and if the number is reached, they have to buy that product.
The community spirit is strong as users rally to boost likes and comments on these posts, making it a great way for brands to gain visibility and engagement. This viral trend on TikTok not only increases awareness but also creates a sense of excitement and camaraderie among followers. A win-win.
Brat summer
First: What does BRAT mean? In pop culture, "brat" has come to symbolize a bold and confident persona who embraces both their strengths and insecurities with authenticity.
This viral TikTok trend gained momentum with Charli XCXโs album, which is famously known for its vibrant green cover.
So, how can you join the "brat" recent TikTok trend? The possibilities are endless! You might dive into "brat summer essentials," show off your "brat dance," or join the fun in the comments by dropping a โYouโre so brat๐โ or โYouโre so Julia ๐.โ
Show off your style trend
The latest TikTok trend is all about flaunting your unique style and stylish aura. Itโs simple yet fun: with a catchy dance move, you showcase your outfits, highlight how diverse they are, or even demonstrate your obsession with a single color.
This viral trend on TikTok is a fantastic way for the fashion industry to jump in and make a splash!
TikTok trends in June 2024
Fast transition
This newest TikTok trend is all about smooth, fast-forward transitions that sync perfectly with the beat.
It's super versatile and works great for GRWM videos or arts and crafts. This catchy transition will keep your viewers hooked, making your content pop and boosting your time retention.
Jump on this trend, besties!
Birds Of A Feather
Billie Eilish's new song is going viral on TikTok, ย and Iโm here for it! ย The best part about this trend is its flexibility. There are countless ways to incorporate it into your content.
Rather than following a specific pattern, it's all about conveying a certain feeling.
One thing is for sure โ you should jump on this trend ASAP to boost your visibility and engage with a wider audience.
I Remember When I Lost My Mind
This video is going trending on TikTok this week, and itโs one of the best TikTok trends Iโve ever seen! Man, what love can do to people!
But itโs not only about love; you can use this trend to expose something you did when โyou lost your mindโ that you find funny and relatable.
Or think about your audience. If you know them well, you can use this viral trend to capture their attention.
Tryinโ to distract
Another recent TikTok trend involves using this catchy sound while performing a dance to distract someone from noticing something.
For example "Trying to distract my boss so they don't realize I didn't finish my TikTok audit."
This funny new TikTok trend is perfect for brands to showcase their company culture and employee relationships, adding a lighthearted and relatable touch to their content.
โIs somebody gonna match my freakโ
One of the latest tiktok trends, โIs somebody gonna match my freakโ is making waves in the Tiktok world.
From brands to creators, everyone is hopping on this trend, using this viral sound to share something unique or unhinge about themselves.
This trend fosters deeper connections among users as it thrives on authenticity and individuality. You must try it!
TikTok trends in May 2024
Full-conscious baby (Four Seasons Orlando)
Too fast, this baby became a meme on the TikTok world. The fact is that is hilarious in the most adorable way possible.
Brands are starting to use this new TikTok trend with the original sound and the baby video, and it's all over the For You page.
Who's emailing you
Best TikTok trend to break the corporate/office vibes. Contains two parts: you in a very serious pic and you in real life or at a party being silly. The sound has 41.4K videos, and it's still trending.
Exposing the real you is a must-do for being viral with this trend.
Looking for a man in finance
If you tell me you didn't have this sound in your head in the past week, you're a liar. No offense, but it's impossible โ it's the new summer hit.
Every brand or creator on the platform tries to create this viral TikTok trend. Some of them make their own versions, like this one. So you should definitely do it, too.
What you can not see
In our "be real" era, this TikTok trend is so funny, and the audience loves it! For example, if you have a video of you and your team failing at something, take a screenshot when it looks like you got it and post it on your brand's Instagram page.
But then, show the real footage video on TikTok, using this sound. Self-irony is the new awareness marketing strategy of 2024! That's it, I've said it!
Then vs. now
One of my favorite viral TikTok trends this month is this one. It shows a generational difference in the most relatable way. What's so cool about this trend is that you can bring two different age demographics together to react, which leads to more engagement.
It's so simple: find a difference between your elders at your age (parents, grandparents) and expose it. You can use footage with anything that makes sense for your brand.
Your honor...
It looks simple, but in fact, you need a bit of research, buddy. For this TikTok trend, you have to use a carousel post with 2 photos and this sound, which has 266.9K videos.
The secret to making this video go viral is to be relatable to your audience and use golden insights.
Diss track euphoria
If you're updated with pop culture news, you probably saw and listened to the Diss track by Kendrick Lamar. Well, now TikTok users make from this sound a new trend to say what they don't like โ in a nice manner, of course.
I would picture this trend in an office job, showing the apple that everyone takes from home but never eats using the viral Tiktok sound.
TikTok trends in April 2024
You wouldn't last an hour...
Since Taylor Swift released The Tortured Poets Department, this line from "Who's Afraid of Little Old Me?" became a massive trend on TikTok.
A carousel post on this line: "You wouldn't last an hour in the asylum where they raised me" and drop the most unhinged place or experience from your life. Some users used their high school photo or a Tumblr screen page. Haha, what a time!
You can apply this viral TikTok trend to any type of brand. Be as creative and funny as possible and make your users feel seen.
When I...
This TikTok trend is that type of trend that has to be personalized. It's not something random; it's actually very specific. Plus, it has a bit of everything at once: fun, reflection, pure feelings.
So, handle it with care because it has to be matchy vibes with your audience.
Burning love transitions
The perfect transition: from bland to grand. You can use this TikTok trend to showcase your brand in so many ways, from projecting a new product to making it a reality.
Or how about making the audience an insider and taking it with your team nights out โ "from office meeting to party with us"? Don't mind me, just give you some ideas, but be as unique as you want. In love and TikTok's virality, no rules are applied.
You and me, where?
Where are my buddies from the travel industry? Hear me out: you must use this viral sound for TikTok to impress your target audience. You and me โ anywhere and show the best destinations from that place.
You can get many interactions, especially now that the median interactions on TikTok have taken a slight dip of 8% in the past three months. Plus, the song will be stuck in their heads the same way it is stuck in mine.
Fight dance trend
In this viral TikTok trend, which started at the beginning of April and went huge, you have to find a different POV and start "fighting" on the beats. ย
Make it real and fun, don't be afraid of awakeness.
"All in my eyes, I can't see" transition trend
Oh, the urge to try this viral trend on TikTok. Obsessed.
Look here, learn the moves, and get some inspo for your transition. The song has been used in 190.6K videos and counting. It's time for you to be bold in making this trending TikTok video.
How can you find TikTok trends?
Trends may come and go, but it's essential to consistently seek out new ones to keep your content fresh and engaging.
Leveraging TikTok trends effectively can significantly boost your brand awareness and audience engagement over time.
Instead of being chronically online, which can be challenging, there are simpler methods to discover new TikTok trends.
- TikTok Creative Center
The Trend Discovery feature within TikTok's Creative Center is a helpful tool for identifying trends and staying updated.
First, you have to select the location. By selecting your target country, you can view a curated list of the platform's newest and most popular trends. Then, you can start searching through popular hashtags, viral audio and videos, and top creators' content.
For more inspiration, you can engage with the AI-powered Creative Assistant by simply pressing the โShow me whatโs trending on TikTokโ button.
- Browsing the โExploreโ Page on TikTok
On the โExploreโ page, youโll find the most trending videos of the moment. You can select different categories, such as โFashion,โ โBeauty,โ and โFood & Drink.โ Click on each category to see the trends that are currently making waves in that industry.
As you look through the page, you'll notice certain styles or themes that keep showing up. These are trends you can use in your own videos.
While you are searching for new TikTok trends, donโt forget to have fun, be creative, and always try new things.
Final thoughts
Now that youโre caught up with the current trends on TikTok, all you have to do is put your inspiration and imagination to work.
Test the platform, implement some of the latest TikTok trends into your strategy for your new campaign, and monitor the changes you notice.
All these tips & tricks will help you adjust, adapt, and overcome any challenge that comes your way when it comes to your brand's TikTok campaign.
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