Company
Digital Training Institute is the place where people find training and coaching programmes. Also her company helps to develop social media strategies, digital marketing strategies and online PR for many organisations.
Headquarter
Galway, Ireland
Results
- Free up to 20 hours per month on reporting
- Save up to €20K per year while the team learned how to work efficiently(partea cu learned how to work efficiently vreau sa apara pe randul urmator)
Key Features Used
Joanne Sweeney is the CEO of Digital Training Institute. She started her own company in 2013 and she is going to celebrate this year the 10-year anniversary of her greatest project.
Through her brand and spirit, Joanne wants to make digital communication more efficient for communications specialists and people working in marketing.
Read the story of Digital Training Institute and find out how Socialinsider helped the digital marketing company to facilitate their workflow.
Challenge
- Interpreting trends and insights
- Difficulties in seeing real-time look-back data
Digital Training Institute is the place where people find training and coaching programmes. Also her company helps to develop social media strategies, digital marketing strategies and online PR for many organizations.
Having a B2B company is surely not all unicorns and rainbows. However, when tough times come and many tasks pile up, Joanne made sure she has a trustworthy friend.
Since she started using Socialinsider, Joanne confessed that she can easily do her job and plan marketing strategies for her clients when having the chance to look at such in-depth data.
Joanne Sweeney has started her journey with us on December 2019 and she used the platform several times per week.
“ Socialinsider is one of my go-to social media tools for three reasons:
- they produce excellent industry reports and research
- their social media audit tool I cannot live without
- superb customer service.”
Joanne Sweeney, CEO at Digital Training Institute
Since we can enjoy the current moment by comparing it with the past, Joanne told us that before using Socialinsider she’d found it difficult to look at big chunks of data for their clients, since she did not have the chance to see all the insights in one place.
Moreover, she said it wasn’t easy for her to interpret trends all the time and she’d found it hard to keep up with them.
“SocialInsider provides excellent look-back data going back over one year and also provides insights and cross-platform reports (covering all the main social networks).”
Joanne Sweeney, CEO at Digital Training Institute
For Joanne, the best thing about Socialinsider is that she can look back at data as far back as she wants. After setting a specific timespan in the past, she gets her social media insights in the blink of an eye.
And we know how important it’s for marketers to be really time-efficient when having a lot of clients who want monthly or quarterly reports.
Joanne Sweeney also told us for what specific processes she is using Socialinsider. Most often, she uses the tool to perform audit for her clients’ companies and design new marketing strategies for them.
However, the feature that Joanne uses more is the competitors analysis. She makes use of it on a weekly basis.
“I love your comparative analysis reporting which helps with benchmarking organisations in similar sectors.”
Joanne Sweeney, CEO at Digital Training Institute
The cool part about the use of our social media analytics tool is that she manages to save up to 20 hours per month and about €20.000 per year because she learned how to work efficiently, taking advantage of all the features of the platform.
Due to all the complex features of Socialinsider, Joanne also understood the importance of social media campaign monitoring for her clients.
The outcomes she obtains by using a platform specifically designed to offer in-depth data about the evolution of social media campaigns helped Joanne boost her confidence. Having all sorts of insights at your arms length is knowledge others don’t have.
And we all know that knowledge is power, especially in social media and digital marketing.
