Automotive Industry Benchmarks
Discover social media benchmark reports for brands in Automotive
Automotive
50 Brands
Automotive Global Brands
Explore top-performing brands from the Automotive Industry
Key Recommendations
Industry Performance Insights
Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.
Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.
Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.
Key Recommendations
Platform Performance Insights
Leverage TikTok's high engagement rate (1.79%) by creating short, viral video content specific to the automotive industry.
Focus on video content across platforms like Instagram and YouTube to maximize engagement and showcase automotive products or features.
Use Facebook's photo content strategy to highlight automotive visuals, but consider increasing video content to boost engagement further.
Key Recommendations
Content Performance Insights
Leverage TikTok's high engagement rate (1.79%) for dynamic video campaigns to reach a younger and animated automotive audience.
Focus on visual content on Instagram, which shows a moderate engagement rate, by experimenting with innovative video formats and interactive features.
Maintain a presence on YouTube with engaging video content, capitalizing on its platform credibility, while exploring new video storytelling techniques to boost engagement.
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