Hospitality & Hotels Industry Benchmarks
Discover social media benchmark reports for brands in Hospitality & Hotels
Hospitality & Hotels
42 Brands
Hospitality & Hotels Global Brands
Explore top-performing brands from the Hospitality & Hotels Industry
Key Recommendations
Industry Performance Insights
Benchmark against top-performing industries like Travel and FMCG — Beverages to identify engaging content strategies that can be adapted for Hospitality & Hotels.
Leverage YouTube, which is the top platform for Hospitality & Hotels, to create immersive video content that showcases unique hotel experiences and amenities.
Enhance audience engagement by integrating innovative storytelling and virtual tours, capitalizing on YouTube's visual format to attract potential guests.
Key Recommendations
Platform Performance Insights
Leverage TikTok for engaging video content to capitalize on its high engagement rate (1.16) for the Hospitality & Hotels industry, especially by showcasing unique amenities and guest experiences.
Enhance your presence on YouTube with video content, as it also demonstrates a strong engagement rate (0.90), focusing on virtual tours and guest testimonials to attract potential visitors.
Maintain consistent activity on Instagram with video formats to reach audiences effectively, given its current engagement rate (0.46) and popularity for visual storytelling in hospitality marketing.
Key Recommendations
Content Performance Insights
Prioritize TikTok and YouTube for your hospitality & hotel marketing campaigns to leverage their higher engagement rates with video content.
Develop creative video strategies tailored for TikTok and YouTube audiences to maximize reach and resonance.
Consider integrating more visual content on Instagram, while maintaining a focus on video formats, to strengthen brand presence across multiple platforms.
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